Karen Jackson Email and Phone Number

My role as the Director of Marketing and Sales for my organization, I oversee the development and implementation of well-defined marketing, sales, and communication strategies. Responsible for My team is responsible for managing our direct-to-consumer market program and advertising strategies. I lead initiatives to develop innovative marketing products, focus on consumer needs, and implement digital campaigns. Additionally, I am responsible for overseeing the development of digital and social media marketing strategies for the organization. This includes managing metadata and optimizing online retail programs, as well as implementing tactical plans to measure the effectiveness of our sales and Marketing efforts. Through these efforts, I have successfully expanded our organization's core audience and increased the discoverability of our books and authors. I am proud to lead a highly motivated team of marketing, sales, and public relations professionals,who work together to plan and execute organized and effective sales and marketing strategies to drive growth and visibility for our organization. Together, we strive to continuously improve and stay on top of industry trends to ensure the success and longevity of our organization. As a member of the senior management team, we work together to create long-term goals, establish policies, and develop business strategies for the organization. This involves collaborating with other departments and teams to ensure alignment and efficiency in achieving our objectives. Our joint efforts and different perspectives allow us to create comprehensive plans and make well-informed decisionsBy working together, we are able to leverage our individual strengths and expertise to create a comprehensive and successful plan for the organization's future.

With 15 years of progressive experience, a big imagination, and a proven record of catapulting ideas into action. An innovative and results-oriented marketing executive and strategic thinker with experience creating targeted lifestyle and consumer driven-marketing campaigns. An organized leader, skilled at building strategic marketing campaigns and putting together events that impact pop, urban and faith-based consumers. A creative thinker that effectively leads and inspire teams across multiple departments and levels within a matrix organization. An excellent communicator with strong strategic and critical thinking skills. Specialities Include: Marketing & Communications / Project Management / Artist Brand Marketing / Strategic Development / Creative & Art Direction / Event Planning / Contract Negotiation / Promotional Tour Routing with Media Planning (Film/TV) Production Management / Product Development / Strategic & Tactical Marketing

Provides executive leadership over the launch and execution of 15+ marketing campaigns a year, developing consumer-focused marketing campaigns; overseeing promotions, touring, advertising, publicity, and digital media. Specialize in creating targeted-marketing campaigns that directly target a niche consumer base and provide impactful consumer experiences.Marketing and Artist Development duties: Managed marketing and promotional opportunities for artist. Handled logistics for national promotional tours, media, and television appearances and performances. Developed creative concepts to create visual elements for marketing and publicity campagins.Accountable for the implemenation of marketing and PR strategies that directly impact and enhance the careers of artist on the label. Focused on creating marketing campaigns, television / PR opportunities, as well as developing artist development campaigns uniquely designed for each artist. Oversaw consumer focus groups, fan clubs and loyalty programs.