Karen Schmidt

Karen Schmidt Email and Phone Number

Design Director | ACD | Designer
Karen Schmidt's Location
Chicago, Illinois, United States, United States
About Karen Schmidt

I am an experienced Creative Director and Designer with a background in both the advertising and design industries, providing leadership, concept development, execution, and production for existing brands and new business opportunities. I have a wide range of experience with a variety of clients and agencies, from Draft FCB, DDB, Geometry Global, and Edelman to Kellogg's, Kraft, Samsung, and Hologic, as well as local entrepreneurs and small businesses.My skills include strategic thinking, campaign development, brand building and brand identity, creative leadership, earned media, packaging design, and visual communication. I have successfully led and executed projects in branding, digital, print, TV, and shopper marketing. I am always eager to learn new skills and explore new challenges in this dynamic industry.

Karen Schmidt's Current Company Details

Design Director | ACD | Designer
Karen Schmidt Work Experience Details
  • Edelman
    Vp Design Director
    Edelman Jan 2015 - Jun 2023
    Chicago
    VP leader of the design team—responsible for managing and mentoring the group’s designers, staffing and running the day-to-day projects and work allocations. I led comprehensive large-scale branding projects as well as omnichannel brand campaigns from concept development through to execution, with a focus on earned media and culturally relevant creative for existing clients and new business opportunities. Clients included and not limited to:Kellogg's, Samsung, Hologic Women's Health, Pfizer, Lilly, Field Roast, Bush's Beans, Principal Financial Group, Scholastics, KFC, Sports Illustrated Swimsuit, Horizon Pharma
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  • Karen Schmidt Design
    Creative Director | Designer
    Karen Schmidt Design 2013 - Dec 2014
    Chicago
    Freelance art director and designer, responsible for concept/campaign development, layout and design, execution and production.Agencies to note: Geometry Global, Akimbo, EdelmanClients: Kraft, GSK, General-Mills, Mondalez, Phillip-Morris; Anheuser Busch, Barilla PastaCreated the brand identity for various restaurants/bars. Collaborated with architectural designers—from initial concept/vision to logo design and visual identity/graphic extensions, to final execution of website, collateral and graphics within the physical space.
  • Glazed And Infused
    Creative Director For Glazed And Infused / Marketing Director For Francesca'S Corporate
    Glazed And Infused 2012 - Jun 2013
    Chicago
    Planned and executed marketing events for Francesca's RestaurantsCreated Brand Identity for Glazed & Infused Doughnuts:– Crafted the brand identity, brand personality and standards for the restaurant.– Designed all graphic elements; logo, menus, signage (outdoor and indoor), posters, coffee cups and sleeves, promo pieces, boxes, bags, stamps.– Concept design for the website
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  • Draftfcb
    Associate Creative Director
    Draftfcb May 2009 - Nov 2011
    Chicago
    Co-lead of the Kraft-JELL-O account:Campaign concept and development, creative direction, layout and design and production for TV, print, OOH, ambient and digital executions. Campaigns to note are Jello-Make Fun, which tested as Kraft's highest scoring TV commercial to date, and HELLO JELLO, another very successful campaign.I also worked on digital and shopper campaigns for Coca Cola Sprite and 7-ElevenOther project to note:Valspar Creative collaboration in Shanghai.
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  • Karen Schmidt Design
    Associative Creative Director | Designer
    Karen Schmidt Design 1995 - 2009
    Design work: In collaboration with architectural designers, created brand identities for various restaurants, bars and small businesses. Skills include Brand development, strategic design thinking, logo design, design leadership, packaging design, visual communication, environmental graphics and installations. Adept in specialized print production.ACD work: Concept and campaign development, layout and design for print, TV, OOH, Experiential, and Digital platforms.Ad Agencies of note:DDB, iLEO, BBDS, Bozel, Campbell Mithun, Ketchum, Burrell, Element 79, Draft, Suhail Design Studio
  • Garfield Linn
    Art Director
    Garfield Linn 1994 - 1995
    First American Bank, Corona, Zenith, Popeye's Chicken
  • Frankel & Company
    Art Director
    Frankel & Company 1992 - 1994
    Chicago, Il
    McDonald's

Karen Schmidt Education Details

Frequently Asked Questions about Karen Schmidt

What is Karen Schmidt's role at the current company?

Karen Schmidt's current role is Design Director | ACD | Designer.

What schools did Karen Schmidt attend?

Karen Schmidt attended University Of Iowa, Ray-Vogue College Of Design.

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