Karen A. work email
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Karen A. personal email
I am Karen Amodio, a Brand & Marketing Strategist passionate about creating purpose-driven integrated marketing and communication strategies across diverse industries, shaping and conveying a brand's story to connect and engage its target audience. With a proven track record of effective leadership and driving business growth, I excel at guiding teams from conceptualization to the implementation stages, ensuring seamless execution and innovative solutions that achieve organizational objectives.My background is enriched by a varied professional journey that has honed my ability to learn quickly in fast paced environments. I bring a multifaceted skill set, allowing me to navigate various facets of business across diverse industries. I am committed to supporting brands that want to communicate their unique stories while making a positive impact and driving business success. I firmly believe in the power of creativity and sustainability, striving to create content that resonates with human emotions and encourages thoughtful reflection.
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Marketing ManagerPensa Jun 2022 - PresentNew York, United States· Generating and executing comprehensive marketing and communication strategies while leading the team through conceptualization and implementation· Refining brand messaging through market segmentation and persona development, enhancing resonance with the target audiences · Leading the development of targeted multi-channel marketing campaigns, leveraging data analytics for a 29% click-through rate and a 10% conversion rate · Planning and executing targeted events to cultivate valuable leads, ensure seamless coordination and implementation to drive business growth and foster meaningful connections with prospective clients· Spearheading the creation of a comprehensive 360 marketing calendar, aligning promotional events, digital campaigns, and social media outreach to ensure cohesive brand messaging and maximize audience engagement· Developing and optimizing an analytical framework and KPIs to monitor and evaluate the success of marketing strategies
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Marketing ManagerPensa Labs Jun 2022 - PresentNew York, United States· Directing the team in formulating and executing extensive marketing and communication strategies, spearheading the team's efforts from brainstorming sessions to the implementation stage· Collaborating with cross-functional teams to align marketing with business goals and to introduce and promote new products, developing nationwide campaigns that boosted top-line sales by 10%· Overhauling the customer relationship management (CRM) strategy, introducing segmentation and personalization tactics that led to a 15% improvement in customer retention and a 20% increase in upsell opportunities· Establishing and monitoring KPIs to meticulously evaluate the efficacy and tangible impact of marketing strategies, enabling data-driven decision-making and facilitating continuous optimization for heightened performance and results -
Sales, Project & Account ManagerDeepwear Jun 2021 - Jun 2022New York, United States· Strategically identified and capitalized on sales opportunities while ensuring the retention of key US clients. Created 20% of business growth within 6 months· Led seamless collaboration between international manufacturing teams servicing prominent global fashion and lifestyle brands, ensuring efficient production processes and timely delivery of clothing products· Successfully managed 15-20 clients achieving KPIs understanding individual client needs, and coordinating with cross-functional teams to deliver tailored solutions -
Freelance Marketing StrategistKaren Amodio Jun 2020 - Jun 2021United StatesClients: Dolce Aqua and Maison Privee PR· Crafted impactful marketing and social media strategies, defining and articulating the brand's story, maximizing the target audience engagement and increasing brand awareness· Directed rebrand launch, overseeing key initiatives such as website redesign, video production, meta-paid media campaigns, and new photography while ensuring a consistent brand message· Strategically composed in-depth PR industry trend reports, fostering robust relationships with key domestic and international press, enhancing brand visibility and media coverage
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Brand & Business Manager - InternshipHeike Ny May 2019 - Feb 2020New York, New York· Orchestrated significant influencer partnerships, driving brand collaborations and media coverage· Produced weekly newsletters, boosting subscriber engagement by 40% and increasing website traffic by 25%· Meticulously planned and executed a series of pop-up and showroom events, leading to a 20% increase in sale -
Marketing Communications AssistantDoska Cosméticos Sl May 2014 - Dec 2017Madrid Area, Spain· Successfully created and executed integrated marketing strategies amplifying market penetration· Coordinated promotional events with key clients, increasing sales 27%· Developed and executed marketing campaigns fostering media coverage and brand awareness
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Head Of Brand, Marketing And CommunicationsZahra Saberi Oct 2016 - Oct 2017Madrid· Fostered relevant relationships and increased brand visibility by strategically executed events and fashion shows while thoroughly managed company’s budget· Achieved optimal product pricing strategies and capitalized on sales opportunities by identifying and securing partnerships with prestigious buyers, resulting in significant revenue growth and market expansion
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Advertising Administration InternLa Región Jun 2012 - Sep 2012Ourense Area, Spain· Assisted with coordinating and managing departments to develop newspaper advertisements· Provided administration, accounting and billing support to the daily activities of the department· Awarded for outstanding performance
Karen A. Education Details
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Marketing
Frequently Asked Questions about Karen A.
What company does Karen A. work for?
Karen A. works for Pensa
What is Karen A.'s role at the current company?
Karen A.'s current role is Marketing Manager.
What is Karen A.'s email address?
Karen A.'s email address is ka****@****ar.info
What schools did Karen A. attend?
Karen A. attended Polimoda, Universidad Complutense De Madrid.
Who are Karen A.'s colleagues?
Karen A.'s colleagues are Norman H Baltodano Gonzalez, Kanyi Agadu, Mario Zappulla, Mehmet Fuat Toprak, Tate Shafer, Hüseyin Virdil, Dmitry Averkiev.
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