Karen Bell-Dewitt Email & Phone Number

Greater Minneapolis-St. Paul Area

• Process Optimization - Led a cross-functional team that built, from scratch, a Service Level Agreement encompassing "mega merger" of four newly acquired companies. Result was a dynamic and easily iterated SLA that is fair to customers, protective of the organization, and is still in use after three years.• Cross-functional collaboration, change management, and continuous improvement - Led cross-functional team representing eight functional groups in the creation of a customer-centric bug prioritization and communication system. Partnered with stakeholders to optimize Jira, Salesforce, and Zendesk data for real-time incident and bug awareness across stakeholder and SLT groups. Led team through transition and into org-wide process adoption and more data-driven prioritization.• Product Roadmap Development in Agile environments - Led product and engineering teams in building roadmap template, tracking feature delivery schedule, dependencies, and outcomes; advocated for, and switched to, outcome-based roadmap with greater engineering involvement and autonomy in an Agile environment.•Product Playbook - Led cross-functional team in building and implementing Product Playbook, coaching Product teams and giving Product, Engineering and GTM teams helpful templates and best practices through product development cycle and product lifecycle.- Pricing Operations - Own the Product Pricing Operations team, responsible for implementing pricing strategy within existing systems; SKU rationalization; and migration from existing CRM to Salesforce.Additional Skills:• Implementation optimization• Internal tools• Blameless Postmortems• Pricing operations & strategy• Executive presentation and presence

Greater Minneapolis-St. Paul Area

Lifecycle managementMarket sizingAgile environmentsProduct ownerUXStrategic communicationsMarketingInternal/External trainingVoC: Interviews/Focus Groups/Surveys

Greater Minneapolis-St. Paul Area

Responsible for adult assessment product group. Focused on new SaaS product development and design, including platform migration, reports and UX improvements. • Successfully submitted product for federal approval serving millions of adults, achieving first-to-market status• Lead cross-functional teams in sales, marketing, test development, technology, publishing, and governance• Focused on P&L, sales and product strategy, stakeholder training and execution• Developed strong strategies and alternatives for anticipated, volatile market changes

Greater Minneapolis-St. Paul Area

Responsible for 8-figure global product line including KFLA Competency Library, FYI and Interview Architect, the D&I portfolio, and 360 Assessment portfolio.LEGACY BUSINESS LEADERSHIP• Devised internal training, marketing, pricing, and channel strategy for portfolios within first months of role. With a strong start in Q1, current portfolio was on target to reach extremely aggressive revenue goals for the year. Resulted in 20% YOY increase.• Created retirement strategy for outdated SaaS product line that included sensitive contracts and partnerships. Created subsequent plan to make up for lost revenue through other products in the portfolio.• Wrote a business plan to invest in new 360 technology platform with partner organization, positioning business well for future growth strategies. • Partnered with Korn Ferry Institute on numerous occasions, creating new licensing approaches and bundles to better suit new IP and evolving markets. Also heavily involved in strategy discussions to bring new IP to market without cannibalizing current portfolio.

Responsible for direction and strategy of Test of Adult Basic Education (TABE) suite of assessments, heavily focused on growth of SaaS deliverables. • Wrote and developed business plan for new product. 7-figure development budget approved, built, and implemented• Drove value-add product features based on VoC interviews, focus groups and surveys• Reorganized product lineup, phasing out unprofitable elements and outdated/expensive locally-hosted options• Implemented new marketing strategies consistent with changing customer landscape• Led customer migration/training effort from old interface to new one

St. Paul, Minnesota

La Casa Rojas is a highly personal, web-based, Spanish language and cultural community. It connects emotion and involvement to the language itself, thereby increasing its members' retention and understanding. Working in an advisory capacity, the board is examining current business strategy, marketing mix, segmentation, web design, content development, and pedagogy.

Led cross-functional teams across business units managing various lifecycle phases, from new SaaS product initiatives to legacy paper/pencil tests; additional experience managing platform migration and sales operations projects.• Introduced next generation product to two different sales divisions targeting different B2B markets with similar needs. • Created customer value propositions based on upcoming legislation, ROI, budgets, and data-driven decision-making programs resulting in strong sales and consistent excellent relationships between sales and marketing teams. • Created and managed migration plan from old technology platform to new. Existing customer migration 23% above plan, with less than one business cycle lead time (norm is 2-3).

Consultative solution sales role (inside/outside sales) with sole responsibility for 13 states. • Injected new life into dormant territory. Pipeline was then maintained at triple quota.• Achieved $132k sale over the phone against average sale of $30-$70k.• Presented to State Departments of Education and District-level personnel (Superintendent), and sat on Assessment Panel for Montana Dept. of Education.• Discovered two cross-divisional opportunities resulting in $300k pipeline for other Account Executives.• Consistently exceeded sales goals

Consultative solution sales role with inside responsibility for Midwest states (7/05-11/06), promoted to hybrid inside/outside role with responsibility for MN and W. Canada (11/06-5/07).• Achieved 600% of renewal quota by re-engaging written-off customers. • Prospected and sold 90% of quota independent of outside Account Managers. Exceeded every quota target given.• Grew business with 30% of quota dollars sold to new customers• Developed partnership between PLATO and “greenhouse” district, creating media campaign and user group community, resulting in 7 new customers and $250k in renewable revenue.

Mba, Marketing

Study Abroad - Doing Business In Brazil

Attended MBA study-abroad course focused on Brazil's business environment. Studies included emerging markets, microfinance, marketing.

Study Abroad - Doing Business In Cee Markets

Team leader for group marketing “competition” in Vienna, Austria MBA study abroad. Team achieved top ranking, presenting results.

Ba, Communication Studies - Org Com

Activities and Societies: French Club, Focused studies on Organizational Communication with additional emphasis on Intercultural.