Karene Smith Email & Phone Number

Cincinnati, Oh, Us

United States

Cincinnati Area, Ky

www.shine-insight.comI created Shine Insight to tackle the key challenges facing researchers today.- doing more with less, faster, and better- navigating the ever-growing number of new technologies and techniques- effectively activating insights and going beyond the typical research report to create engaging visualsWe offer a compelling alternative to the traditional model through our focus on agile, visualization, and working with amazing freelancers and… Show more www.shine-insight.comI created Shine Insight to tackle the key challenges facing researchers today.- doing more with less, faster, and better- navigating the ever-growing number of new technologies and techniques- effectively activating insights and going beyond the typical research report to create engaging visualsWe offer a compelling alternative to the traditional model through our focus on agile, visualization, and working with amazing freelancers and cutting-edge technique and technology providers. Show less

Cincinnati Area, Ky

While working as a VP of Client Service, I planned and led the successful re-brand of Directions in 2014 including designing the new logo, website, collateral materials, and more. Once complete, I began a hybrid position that had me wearing several strategic hats. In my visualization role, I established a Design department and hired a team of graphic designers. I created and directed analyst and client services training on the packaging of insights for market research that set the… Show more While working as a VP of Client Service, I planned and led the successful re-brand of Directions in 2014 including designing the new logo, website, collateral materials, and more. Once complete, I began a hybrid position that had me wearing several strategic hats. In my visualization role, I established a Design department and hired a team of graphic designers. I created and directed analyst and client services training on the packaging of insights for market research that set the new standard for visualization at the company. I led visual storytelling and worked with analysts, clients, and graphic designers to transform traditional research reports into compelling visual stories. This included directing visualization of analyses, infographics, motion graphics, printed materials, and insights socialization tools. I also conducted onsite training on visual storytelling for clients. In my marketing role, I oversaw all branding and marketing activities including writing conference speaking decks, capabilities, motion graphic scripts, and more. I also worked closely with fellow innovators to identify, develop. and launch new products and offerings. Although not part of my official title, I often applied my expertise in analytics, consulting, and the overall research process to create training and perspectives on ensuring accuracy, quality, and efficiency on the path to acquiring meaningful insights. I also used my wide-ranging experience and creativity to craft solutions to strategic projects and unique business challenges for clients across a wide array of industries. Show less

I have long had a passion for research consultation and sales, and my role at Directions allowed me to expand that even further to numerous clients and a wide array of industries including retail, fashion, durables, and B2B. - Delivered $2MM is annual revenue by acquiring and growing clients new to the company- Served as the company’s CPG, Shopper, and Ethnic research expert- Managed team of project directors and analysts- Consulted with senior-level clients on research… Show more I have long had a passion for research consultation and sales, and my role at Directions allowed me to expand that even further to numerous clients and a wide array of industries including retail, fashion, durables, and B2B. - Delivered $2MM is annual revenue by acquiring and growing clients new to the company- Served as the company’s CPG, Shopper, and Ethnic research expert- Managed team of project directors and analysts- Consulted with senior-level clients on research strategy, design, delivery, and research results socialization- Worked closely with the CMO on AE sales strategy and training Show less

Cincinnati

At TNS, I led one of the largest and most profitable account-focused teams supporting TNS’ largest client - P&G. - Successfully grew top and bottom-line on a $7 million account each year- Superior client service success led to one of the first contractual agreements for custom research at P&G- Worked on-site with client consumer research, brand and product development teams to consult on learning plans, brand strategy, and consumer understanding- Created and conducted training… Show more At TNS, I led one of the largest and most profitable account-focused teams supporting TNS’ largest client - P&G. - Successfully grew top and bottom-line on a $7 million account each year- Superior client service success led to one of the first contractual agreements for custom research at P&G- Worked on-site with client consumer research, brand and product development teams to consult on learning plans, brand strategy, and consumer understanding- Created and conducted training for new P&G researchers on research fundamentals and advanced research techniques- Recipient of first annual Client Service Award in 2006- Developed and oversaw client management and research training for all P&G client service staff- Promoted 3 times in 5 years Show less

I spent nearly two years learning marketing and the "client-side" of things. This time was invaluable to me to more clearly understand the challenges that companies face in terms of marketing execution and branding. In this role, I did the following:- Conducted in-depth brand understanding and market analysis- Managed creative, media, and direct mail agencies, ensuring that all marketing was executed to best support brand and drive sales- Worked with Marketing VP to oversee… Show more I spent nearly two years learning marketing and the "client-side" of things. This time was invaluable to me to more clearly understand the challenges that companies face in terms of marketing execution and branding. In this role, I did the following:- Conducted in-depth brand understanding and market analysis- Managed creative, media, and direct mail agencies, ensuring that all marketing was executed to best support brand and drive sales- Worked with Marketing VP to oversee $4.5 million marketing and research budget, which included TV, print, radio, direct mail, couponing, and in-store collateral components.- Reduced creative design expenses by $500,000 and reduced timelines with the creation of a graphic design freelance network Show less

To this day, I am grateful for starting my career in analytics at Burke. It provided an ideal training ground for a young market researcher. In my role as an analyst, I did the following:- Consulted with internal and external clients on issues related to study and questionnaire design, sampling, survey results, statistical procedures and analysis of findings- Analyzed data on numerous research topics including market segmentation, pricing, brand equity, customer satisfaction… Show more To this day, I am grateful for starting my career in analytics at Burke. It provided an ideal training ground for a young market researcher. In my role as an analyst, I did the following:- Consulted with internal and external clients on issues related to study and questionnaire design, sampling, survey results, statistical procedures and analysis of findings- Analyzed data on numerous research topics including market segmentation, pricing, brand equity, customer satisfaction, product innovation and choice modeling- Presented study findings to clients- Prepared cost and timing estimates for analytical and project management projects- Created and led training sessions in segmentation, brand equity, customer satisfaction and other research topics- Used my abilities and passion for graphic design and visualization to create logos, templates, and other graphics for the company as a whole Show less