Chad Buecker Email & Phone Number

Crestview Hills, Kentucky

Seed Strategy is a brand strategy and new product innovation firm. We inspire clarity, helping clients conquer ambiguity and deliver a clear path forward for growth. Growing big ideas for brands around the globe, we bring deep expertise across a range of consumer and customer services and packaged goods. Our dynamic cast works quickly and collaboratively to develop winning strategies driven by keen insight analysis, broad market understanding and strong creative visualization.

Reporting directly to ageny owners, led account teams executing against many of WonderGroup's top national clients in all aspects of advertising, communications, branding, and promotions including TV, print, interactive, innovation, character development, positioning, social media, and event marketing. Responsible for planning, strategy, client development, creative management, and marketing plan creation and execution.

Served as a brand strategist for leading retail, manufacturing, and CPG clients, specializing in brand creation, revitalization, and ongoing stewardship. Led various initiatives throughout the brand development lifecycle including opportunity assessment, upstream ideation, positioning and concept development, logo and packaging design, touchpoint rollout, qualitative and quantitative research, marketing plan development, and ongoing brand management. Regularly engaged various client departments including brand management, marketing, sales, advertising and communications, merchandising, trend ID group, research, and executive management.

Led all aspects of client service including marketing plan development, strategy creation, project supervision (TV, print, interactive, DM, PR), daily client interaction, and budget management on key business to business and consumer accounts. Accounts included Procter & Gamble, Batesville Casket Company, Clopay Building Products, Cincinnati Fine Arts Fund, Forethought.com Financial Services, and International Home Foods’ Luck’s Beans and Gulden’s Mustard brands.

Evaluated new concept and product ideas for CPG clients by analyzing and manipulating consumer response data to generate volumetric forecasts. Detailed reports, recommendations, and presentations were developed using in-depth analysis of product performance and attributes.

Bachelor Of Science, Marketing And General Business

Activities and Societies: MUSF, Sigma Chi, Golden KeyMagna Cum Laude

Education record

Education record