Maggie Huntwork Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Cincinnati, Ohio

Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive both in-store and ecommerce sales and increased customer loyalty

Cincinnati Area, Ky

Cincinnati Area, Ky

Contributor to +12% consumption growth of $175M US brand (+$19M from 2016-2018) and enhanced category leadership position (+0.4 $ share points) while increasing profit margin.• Marketing Plan Development & New Product Launch: Led Marketing Support planning for Ingredient Tier pillar, leading to growth of +23.3% vs. YA, including the most effective and efficient print plan with increased ROI of +6% vs YA; exceeded Honey NPD dollar volume goal at 107 index vs. Budget.• Creative Strategy: Led qualitative research to determine optimal in-store POP creative direction. Collaborated with creative team to develop new Jergens® master brand in-store look, tone, and feel to showcase the breadth of the portfolio while uniting three distinct product pillars.• P&L Management: Effectively managed a $30M+ marketing budget. Proactive, detailed management and forecasting, with infusion of Nielsen Marketing Mix Analysis, led to recommendation of spending shifts to optimize efficiency and effectiveness of marketing vehicles during critical in-season periods. • PR Management: Directed large-scale PR events to achieve 265M+ impressions: (1) long-lead editor exclusive with celebrity make-up artist, Mario Dedivanovic, that garnered excitement with live execution, beauty bloggers and social media. (2) 1st Mother-Daughter event with celebrity brand duo Leslie Mann & Maude Apatow & 44 top-tier influencers.• Search Specialization: Led complete overhaul of brand search and keyword strategy including SEO, SEM & Amazon Search, leading to doubling the conversion rate, reducing cost per conversion by -60% on Google, tripling impressions and reducing cost of sales by 66% on Amazon. Search optimizations doubled effectiveness and tripled ROI vs. YA.• People Management: Managed and developed comprehensive work plans for 2 interns, leading to 1 full-time offer.

Cincinnati Area, Ky

Contributor to +10% consumption growth of $85MM US brand and enhanced category leadership (+0.5 points vs. YA to an 88% $ share), representing 15 months of consecutive growth.• Marketing Plan Development: Partnered with advertising and social media agencies to build comprehensive marketing plans, including TV, print, coupons and in-store displays, creating consumption growth of +10% vs. the prior year. • Market Research Planning & Implementation: Assisted with development and execution of yearly learning plans to support brand development initiatives including consumer target identification (sunless tanner vs. glow moisturizer users), new product development, and relevant advertising communication.• Business Review: Led and developed comprehensive glow season analysis to senior management, including NPD performance, ROI assessments of all marketing tactics, deep dives into top retailer performance, with clear recommendations for 2016 Marketing Plan optimization. • Brand & Competitive Reporting: Accurately tracked & reported weekly and monthly category activity and performance. Led monthly competitive analysis of top category competitors and watchdogs to allow for quick resolutions to business issues, ensuring fast response to in-market trends. • Leadership Acknowledgements: Received Kao Marketing Award for 2015 Turn-Around Brand Team of the Year.

Cincinnati, Ohio Area

Contributor to innovation initiatives to drive future growth of a $220MM global brand while growing category leadership position within US of 11.9% share (+0.1 points vs YA).• New Product Launch: Supported cross-functional teams with the launch of 6 NPD including new form innovation of Jergens® Wet Skin® Moisturizer & sunless tanning category expansion with Jergens® Natural Glow® Instant Sun. Discovered consumer insights through qualitative research, developed briefs to inspire communication and provided creative feedback on packaging designs.• Concept Development: Created 5 innovation candidates for a robust brand pipeline to deliver continued brand growth. Concepts met or exceeded the standards for high-potential consumer propositions, including 86% purchase interest and 84% uniqueness scores.

Initiated and developed a mobile cosmetics artistry service for weddings and special events; Expanded client base via customer referrals and repeat business among bridal party members who were delighted with their tailored looks.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing