Karen Moore Email & Phone Number

United States

Moore Digital Works is a consultancy focused on enhancing business performance through strategic planning, tactical execution, and digital transformation. I help organizations assess their current position, offering key insights into management operations and aligning goals with customized, outcome-driven execution strategies. My expertise ensures that resources and key stakeholders are equipped to deliver sustainable results, positioning businesses for growth. By focusing on maximizing operational efficiency and scalability, Moore Digital Works partners with you to drive long-term success

Seattle, Wa, Us

Drove new initiatives for AWS + Salesforce integration for 75k global sellers and AWS customers. Managed vendors, tech and non-tech stakeholders in collaboration meetings, created product strategy, led product launches, led go-to-market planning efforts and managed related communication through Artificial Intelligence (AI),Slack, newsletters, webpages, training courses and change management strategies.-Developed and executed a user-centric program management plan to integrate targeted AI-powered solutions into Salesforce, aimed at upskilling global sales teams: established strategic objectives and KPIs, led the creation of the product roadmap, implemented a feature prioritization framework, and coordinated efforts with third-party technology partners to ensure successful collaboration and delivery.-Translated business requirements into technical requirements for Learning Experience Designers to develop Learning Management System course assets.-Spearheaded product strategy, budget and go-to-market plan for new gamified learning product designed to enhance sales team knowledge of key industry segments: lead cross-functional team collaboration to deliver an innovative learner resource still live today. -Led the Industry Sales Enablement product roadmap and technology backlog for learning tools supporting AWS Sellers. Coordinated cross-functional teams and facilitated collaboration with AWS contractors to co-create sales enablement assets, overseeing timelines, deliverables, tech reviews, and leadership meetings to ensure high-quality output.-Boosted global e-learning platform engagement by 30%, reaching 20k active weekly users through the implementation of personalization and modernization features.-Developed data products to track usage, impact and productivity by collaborating with LXDs to standardize KPI definitions across two product teams which enhanced reporting consistency and accelerated key decision-making.

Arlington, Virginia, Us

Simultaneously managed 2 product teams with distinct focuses: Tech Product Management and Virtual Collaboration. The latter was central to maintaining business continuity during pandemic-related office closures. -Led team of 3 Product Owners in executing strategic plans to minimize security risks, reduce tech debt and increase user adoption of enterprise supported applications in a decentralized environment. -Hired and led a team of 4 Product Managers to maximize their impact with stakeholders by defining product vision, roadmap management and dev team collaboration in support of 3rd party applications.-Worked with Software Engineering Manager to advance tech dev roadmap for 5 Salesforce instances and 3P app integrations. -Represented strategic priorities of department stakeholders during engineering stand-ups and offered insights for tech decisions.-Facilitated collaboration across IT Ops, Security, Vendor Management, Compliance and Legal teams to establish a unified organizational process for securely onboarding, maintaining and offboarding 3P apps for remote and centralized employees.-Led Sage Intacct financial management software implementation with simultaneous redesign of Concur in 5 months.-Collaborated with CFO and VP of Accounting to define success criteria, scope, advised on C-Suite updates and managed the launch of 2 org-wide rollouts for 2 new SAAS applications.

London, Gb

Defined strategy, developed roadmap, created development artifacts and deployment requirements for a suite of K-12 e-learning courses across 3 different Learning Management systems. -Led agile product /project development, new 3P product validation and market research for new product integration opportunities.-Led a research and cost-savings initiative that resulted in 3P expense reductions within the first 8 months in role.-Collaborated with engineers and dev managers across 2 different platform teams to steer the development roadmap.-Successfully migrated customers from a legacy platform without losing current levels of adoption.-Advised Program Managers and Regional Sales Managers on sales and Go-To-Market strategies to grow and retain clients.-Communicated with C-suite customers on product offerings, strategic roadmap and new features to help with earning customer trust and maintaining their business.

Created a Salesforce and web-based process improvement initiative that improved the customer’s IDX (Internet Data Exchange) purchasing experience within the first 3 months, enhancing operational efficiencies across 4 teams.-Led billing standardization, training and integration effort to streamline manual content licensing billing into Zuora platform.-Guided customers, platform developers, and vendors in comprehending technical specifications and appropriate product selection for acquiring and utilizing MLS Real Estate transaction licensing data, resulting in increased YOY revenue.-Teamed up with Executive Leadership and Director of Business Development to lead and implement monetization strategies and executed plans to boost 1P product usage across 2 products.-Worked with Marketing Director and Account Management Director to craft B2C value props leveraged in emails, e-newsletters, sales presentations and company website.

Augusta, Georgia, Us

Developed a scalable marketing and operations startup plan to drive user-generated website content, leading to the second-highest traffic-generating website across 27 newspaper markets, second only to each market’s primary webpage. Customized and delivered internal training to Program Manager, digital media, editorial, and marketing teams.-Served as primary liaison and product expert in strategic partnerships with Yahoo! HotJobs and Monster.com, collaborating with digital recruitment partners and tech teams.-Worked with Systems Analysts and Web Developers to prioritize feature roadmaps and manage technical integrations for three enterprise products across 13 nationally dispersed business units.-Analyzed technical system needs with stakeholders and end users, translating operational requirements into technical specifications, and led client meetings and product launches across 13 U.S. markets.-Coordinated technical integrations with Engineers and established data submission processes with Accountants across 27 business units, ensuring compliance with corporate contracts.-Presented annual online recruitment strategies to mid-level and executive staff.-Maintained strong relationships with local Sales and Tech Operations teams at 13 U.S. business units, assisting corporate leadership with developing KPIs and SOPs to increase revenue and market share for online products.-Consulted with senior leadership on onboarding third-party vendors, analyzed ROI, and supported contract negotiations and technical integrations.-Managed a six-figure corporate marketing budget, allocating funds based on revenue performance, execution feasibility, and ROI for online recruitment products.

Arlington, Virginia, Us

Nationwide competitive fellowship for industry professionals to develop leadership and business skills during a yearlong program. Fellows developed strategic-oriented business plans for mid-sized newspaper website operations.

Augusta, Georgia, Us

Managed the roadmap and deployment of digital applications that boosted traffic and sales opportunities. These applications included website registration, classifieds marketplace verticals, automotive site verticals, text and photo blogging solutions, and wireless access protocol sites.-Owned the execution of Project Requirements Documentation (PRD), gathering stakeholder business requirements and analyzing resource availability to ensure alignment with desired launch dates. Advised on internal constraints and execution feasibility. Managed the full lifecycle of multiple application launches, from inception to go-to-market, by coordinating resources, scheduling, and deliverables. Provided guidance on risks and developed mitigation strategies to ensure successful implementation.-Developed and documented a comprehensive program maangement playbook for market entry, promotion, staffing, and management of user-driven photo blogging websites, resulting in a 50% increase in website traffic across all markets.

Augusta, Georgia, Us

Established consultative relationships with business unit executives, supporting remote teams in achieving strategic goals to drive revenue and market share growth.-Planned product release schedules and website application deployments for seven business units.-Served as a Subject Matter Expert for three digital audience growth initiatives, developing best practices that increased user engagement across 27 newspaper websites.-Trained remote sales teams on custom and third-party applications to enhance performance.

Augusta, Georgia, Us

Assistant to the Executive of the digital media department, supporting 25 employees. Managed department expenses, time cards, office supplies, and equipment. Developed and launched the department’s first internship program, including creating job descriptions, interviewing and hiring interns, and supervising their training in collaboration with the newsroom and photography departments. Created a product marketing plan to drive branding and user engagement for a newly launched community website. Supervised and coached 16 freelance content creators, whose work generated millions of page views for the community site Spotted.Augusta.com.

Bs, Business Administration Management

General

International Certificate In Strategy And Leadership, Strategy And Leadership With A Focus On Product Strategy