Karen Phillips Email & Phone Number

I am Partner in Fiftyfive5, a market research consultancy that evolved out of a simple desire to see investment in research and insights deliver commercial growth for clients.Fiftyfive5 is a research business focused on delivering to the three main drivers of research effectiveness; defining the real question to be solved and the commercial opportunity this will unlock, delivering genuine insight to answer that question and working with businesses to provide clear growth paths, so our clients feel the potential and are inspired to own the way forward.Fiftyfive5 is Sydney based and our senior team bring extensive local and international experience, having worked across Australia, New Zealand, US, UK Europe and Asia-Pacific.

Responsible for the definition, design and deployment of strategic research and planning initiatives for British Airways and associated partners and subsidiaries both locally (UK) and globally. Instrumental in the overhaul and optimisation of the British Airways Executive Club and its world leading loyalty program (winning a British Airways Maxim award for Marketing excellence).

Ba Hons Oxon, Experimental Psychology

Education record