Director; Strategic and Creative Partner; Copywriter.Lion's Share has the expertise to plan and create relevant online content, and ensure it is seen by the people it was intended for. People know they need to produce content to build relationships with their prospects and customers. But 'business as usual' often gets in the way, resulting in an ad hoc approach. Content often lacks the strategy and media spend that will get it seen by its intended audience. There are no beginners at Lion's Share. We are marketing communications experts who will create content that serves your greater business and marketing goals. If you would like to know more about how we view Content Marketing, please get in touch or follow our company page.

Director; Strategic and Creative Partner.RECENT ENGAGEMENTS:Hobsonville Land Company is charged with creating a new community at Hobsonville Point in Auckland's northwest. Hobsonville Point will have 3,500 dwellings and be home to around 10,000 Aucklanders. Miller Pearson helps HLC with all aspects of its marketing strategy and implementation. We run market research, create websites, and produce 'Point Life', a magazine with a print run of 160,000. We produce TVC's, retail ads selling homes, and radio ads selling Hobsonville Point, the community. We promote placemaking events, name and brand new neighbourhoods and produce IMs to on-sell multi-million dollar parcels of land to developers. hobsonvillepoint.co.nzVoco is a business consultancy that works with enterprise and government clients to manage transformative change. Voco asked for our help to bring clarity to their brand promise, then create a new website. Their old site was static, text heavy, and a rather dense read. Their new site is dynamic and spells out their brand promise (literally). Voco is a worthy competitor to 'the big four,' PWC, Deloitte, EY, KPMG. The team now has a website that showcases their exceptional capability and achievements to current and prospective clients. voco.co.nz

Initial brand development, website design and writing, marketing promotions.

Writing marketing materials to sell large scale apartment developments.

Feature writing. Story idea development.

Profiles, house stories, feature on articles on architecture and design.

Profiles, house stories, feature articles on architecture and design.

Creative strategy, creative direction, copywriting across a range of industries including telecommunications, finance, banking, property development, charitable organisations, the arts.

Developing concepts and executing marketing promotions to increase sales, readership and engagement for MORE, Metro, North & South, Australian Women's Weekly, New Idea.