I help companies achieve their marketing goals through content, from lead gen to conversions, by creating content that makes an impact. My content connects with people, engages them, and motivates them throughout the buyer's journey. My content is backed by wide-ranging writing disciplines — including journalism, storytelling, strategy, SEO, brand building, user experience, lead gen, and conversion. I am passionate about understanding your target audiences, executing on your marketing strategies, brainstorming brilliant ideas, and writing compelling content that delivers. I've worked with over 200 companies, including 3M, Compaq, Dell, Microsoft, HyTrust, AllClear ID, Kuno Creative, VTEL, Opus Healthcare Solutions, and Peachtree Software.My work has appeared in a variety of publications, including Business Atlanta, Horizon Air Magazine, Puget Sound Business Journal, Media Marketing Report, Healthcare Marketing Report, and numerous blogs.Sample Clients:HyTrust Produce content under tight deadlines to enable cybersecurity company to react expediently to developing market opportunities, including white papers and product documents. Kuno Creative Generate content ideas and copy direction for agency and agency’s clients to support lead generation, conversion, and retention, including blog posts, articles, infographics, email campaigns, landing pages, and talking-point sales documents. AllClear ID Write eight blog posts per month to support company’s breach response industry dominance. ALI LogisticsDirected public relations initiative to expand analytics company’s industry awareness. Also, wrote sales-support content, including product sheets, brochures and white papers, working directly with corporate sales and marketing team. Opus Healthcare SolutionsLead marketing writer creating meaningful content to support healthcare software company’s marketing, including website content, product documents, press releases, and customer success stories.

Edited two monthly newsletters directed at two groups of healthcare professionals: physicians in private practice and convenience care walk-in clinics. Both newsletters covered business and marketing issues related to running small medical practices. My responsibilities included:• Creating annual editorial calendars• Writing original articles• Editing articles by contributing authors• Interviewing physicians • Attending industry conferences• Networking with industry experts