Karen Thomas work email
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Karen Thomas personal email
Senior marketing and communications professional with 20+ years success in eCommerce, B2B and B2C and consumer software product and business development.Strategic and tactical with extensive experience building brands, managing projects, and developing products from concept through design and launch.Successful leader of creative and technical teams, valued for ability to skillfully manage people, projects and process, and facilitate collaboration among diverse stakeholders, clients and partners.Polished and persuasive communicator with versatile skills in story telling, content creation, writing and visual design. Adept at crafting and delivering messages for diverse audiences and channels.Expertise includes:► Digital Marketing: Branding, identity, customer journey mapping, Go-To-Market strategy, web design, lead generation, customer acquisition and retention, Google ads and analytics, UI/UX design, SEO, email marketing automation, social media advertising.► Communications/PR: Designing and writing for website copy, blog posts, newsletters, press releases, advertising, marketing collateral, case studies, manuals, user documentation and social media.► Project/Program Management: Scoping, requirements gathering, budgeting, scheduling, development, usability, testing, process improvement, localization, life cycle evaluations.► Relationship Management: Strategic partnership development, contract negotiation, licensing, client and account management.
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Director Of Marketing & CommunicationsPickleballcentral.Com Apr 2017 - Oct 2024Kent, Washington, United StatesMy first day working with Pickleball Central was at the US OPEN Pickleball Championships in 2017 and I have been on the leadership team helping drive Pickleball Central's growth as the largest pickleball eCommerce retailer since then. When I started I was Pickleball Central's first marketing employee, responsible for all aspects of marketing strategy, planning and execution for multiple B2B and B2C properties: email marketing, social media, advertising, PR, vendor relationships, sponsorships, graphic design, project management, trade show planning and design, marketing collateral design, copy writing and anything else involving branding and promotion of Pickleball Central, Pickle-ball Inc., Pickleball Paddles Plus, Pickleball Warehouse, Pickleball Station, Pickleball Tournament and BOOST Pickleball Training Camp's websites, products and services.Today, thanks to our consistent annual growth and success, our team has grown and I am fortunate to have been able to build a solid marketing team with experts in social media and design. My primary focus is on branding, Go-To-Market strategy, PR, email marketing automation, customer acquisition and retention, analytics, web design/UX, fostering successful collaboration and efficient processes in a remote work environment, and continuing to provide our customers with the best experience and customer service they have come to expect from us as the pickleball experts. -
Project Management, Marketing & Communications ConsultantCreating Space Oct 2016 - Apr 2017Greater Seattle AreaI supported business clients with marketing, communications and project management consulting. Areas of expertise and focus:● Project scoping, oversight and coordination● Social media strategy and content creation● Blog and email newsletter writing and design● Process improvement, workflow optimization● Time and task management, electronic organization
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Marketing & Communications Manager And Productivity ConsultantSimply Placed Oct 2015 - Sep 2016Greater Seattle Area● Owned blog, email and social media calendars, created content, wrote blog, social posts and email newsletters.● Designed graphics for online marketing channels; curated and managed library of digital media assets.● Developed successful client and vendor relationships, strategic partnerships and new business opportunities.● Managed client accounts and projects, tracked and reported on goals, status and outcomes.● Designed presentations, facilitated workshops on productivity topics for professional organizations.● Provided training and consulting for business owners, executives, employees and residential clients. -
Marketing & Communications ManagerTrumba Corporation Mar 2011 - Jul 2014Seattle, Wa● Managed and executed marketing, PR and communications strategy for Saas tech company that provides B2B event management software for multiple verticals.● Designed large corporate website: created UX, content and graphics, developed mobile-responsive functionality, lead generation strategies and landing pages, wrote copy.● Implemented consistent branding, identity and messaging throughout website and collateral.● Managed editorial calendar for website and social media content creation and publishing.● Designed and wrote persuasive copy for press releases, case studies, fact sheets, user stories, advertising, brochures, white pages, email newsletters and social media posts.● Increased brand awareness and customer engagement with multiple social media campaigns.● Reduced PR costs through adoption of new targeted online news distribution process.● Developed SEO/SEM strategy, monitored organic and paid search, ads and keyword performance.● Managed trade show exhibit design and budgets, represented company at trade shows.● Designed style guides, logo/brand guidelines and templates for marketing collateral.● Developed successful strategic partnerships with mobile app developers. -
Technology Project ManagerUniversity Of Washington (Office Of Information Management) Sep 2005 - Apr 2009Seattle, Wa● Managed technology development for two complex multi-year enterprise IT initiatives to build web-based accounting and grants administrations systems used across all UW departments.● Drove and documented project strategy and objectives, scoping, business and technical requirements, risk analysis/mitigation, budgets, milestone schedules, training and test plans.● Wrote design documents, RFP responses, project proposals, project plans and reports.● Led cross-functional technical architecture design and software development teams.● Coordinated usability testing, user feedback sessions, QA/UA testing and end user training.● Presented status updates, proposals and demos to executives and stakeholder committees.● Increased collaboration in large matrix environment; improved communication and productivity across technical teams and business stakeholders to ensure project success.● Directly supervised senior software engineers and recruited web developers to build new team. -
Senior Producer (Program Manager)Vivendi Universal Games (Merged With Activision) - Logo Page Nov 2001 - Dec 2004Bellevue, WaVivendi Universal was the parent company that acquired Sierra Entertainment.● Successfully managed design, development, release and support of eight software titles and four collections of casual games created for mobile devices and online.● Oversaw all phases of product development and project management from concept through launch and post mortem/lifecycle analysis and documentation.● Developed and managed detailed project schedules and budgets totaling $5 million.● Collaborated effectively with marketing and other departments to determine marketing plans, project plans, product strategy, features and implementation plans.● Planned and executed marketing focus groups to inform strategy and development.● Conducted detailed competitive analysis to determine brand messaging and market positioning.● Oversaw user testing, coordinated issue tracking, made final decision on issue resolution and manufacturing release/launch readiness and status.● Hired and supervised cross-functional development team of 14 employees and external vendors. -
Executive Producer (Program Manager)Sierra Online May 1999 - Apr 2000Bellevue, WaSierra On-line became Sierra Entertainment then was purchased by Vivendi Universal.● Managed internal and external development of multiple brands, software product franchises, individual software titles and websites.● Responsible for all major strategic, administrative and financial decisions determining product design, development, staffing, scheduling, budgeting and resource allocation.● Developed and managed relationships with strategic partners; negotiated contracts and royalty agreements with licensors and vendors.● Collaborated with marketing to determine strategy, branding, messaging and deliverables.● Successfully launched 12 game titles and websites on time and within budget.● Managed multiple project schedules and budgets totaling over $8 million.● Evaluated new business opportunities, product submissions and third-party developers.● Improved collaboration, resource- and technology-sharing across divisions and teams.● Increased revenue with successful development of Hoyle Casino and other casual games titles.● Recruited, hired and supervised software developers, artists, designers, writers and producers. -
Producer (Program Manager)Sierra On-Line Oct 1996 - May 1999Bellevue, Wa● Managed the design and development of multiple entertainment and productivity software products, successfully shipping 20+ major titles, websites and dozens of online games.● Made major contribution to the growth of Sierra's most profitable division. Drove Land Designer 3D to #1 in sales among gardening software and grew the Hoyle brand from $1M to >$50M in revenue.● Simultaneously managed three internal and off-site development teams comprised of staff and contractors in three states: developers, designers, artists, writers and associate producers.● Managed integration of newly acquired software companies, acting as key liaison between headquarters and remote development groups, creating successful transitions and collaboration.● Managed usability and quality testing. Made final decision on issue resolution and authorized manufacturing releases.● Wrote and edited copy for websites, marketing collateral, press releases and user manuals.● Managed documentation production, supervised internal and vendor writers and content providers.● Managed localization of European software releases. Provided French translation consulting.● Designed and produced several websites including the popular Hoyle online gaming site.● Presented project proposals, milestone reviews and status updates to senior executives.● Developed and adhered to multi-million dollar budgets and detailed project schedules. -
Associate ProducerSierra On-Line May 1996 - Oct 1996Bellevue, Wa● Successfully managed design, development, launch and maintenance of Power Chess, the most popular, innovative, award-winning interactive chess game for PC/Mac and online.● Collaborated effectively with marketing and sales departments to determine product strategy and features, create marketing collateral and packaging and establish development goals and timelines.● Improved team collaboration, productivity and morale with effective leadership and organization of project roles, deliverables, milestones, scheduling and process improvement.● Supervised team of artists and developers; designed UI and graphics, art directed demos.● Created art asset management system, streamlined workflow and reduced data/asset loss.● Managed testing, coordinated bug tracking and determined issue status and resolution.
Karen Thomas Skills
Karen Thomas Education Details
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French Language And Literature -
French Studies
Frequently Asked Questions about Karen Thomas
What is Karen Thomas's role at the current company?
Karen Thomas's current role is Senior Director of Marketing and Communications l Integrated Marketing Leader I Brand Strategy l Content Strategy & Execution.
What is Karen Thomas's email address?
Karen Thomas's email address is ka****@****ral.com
What schools did Karen Thomas attend?
Karen Thomas attended University Of Oregon, University Of Poitiers.
What are some of Karen Thomas's interests?
Karen Thomas has interest in Kayaking, Writing, Team Building, Art, New Technologies, Communications, Swimming, Health, Children, Tele And Nordic Skiing.
What skills is Karen Thomas known for?
Karen Thomas has skills like Marketing Communications, Project Management, User Experience, Strategic Partnerships, Web Design, Content Strategy, Content Management, Software Development, Social Media Marketing, Graphic Design, Process Improvement, Information Architecture.
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Karen Thomas
Operations Executive | Driving Efficiency, Productivity & Team Excellence | Strategic Growth ArchitectSuffolk County, Ma3aol.com, yahoo.com, hhsi.us7 +161778XXXXX
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Karen Thomas
San Carlos, Ca6teradata.com, ncr.com, ncr.com, canada.ncr.com, mofaul.com, alegeus.com -
Karen Thomas
Houston, Tx4hanoverco.com, zazaenergy.com, dflassociates.com, morgangroup.com4 +171359XXXXX
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