Karen Tweedie Email & Phone Number

Boca Raton, Fl, Us

Palm Beach County, Florida, United States

Greater New York City Area

-Develop brand strategies, ideate, design product and marketing concepts, curate merchandise assortments, create strategic planning calendars, and operational efficiencies for small to medium sized retail businesses-International tradeshow / retail coverage, ie., Maison Paris and Miami, NY Home NOW, Atlanta Mart etc to research new sourcing and inspire new merchandising concepts.

Boca Raton, Florida

New York

Greater Milwaukee Area

- Directed a creative team of 150+ designers and artists to conceptualize and design all private brands in women’s, junior’s, children’s, men’s, and home to drive profitability and growth. ($8 Billion + annual sales)- Led innovation and conceptual development by establishing seasonal trends, elevating color, print, fabric and styling of all brands.- Led inspiring concept presentations to merchants and marketing leadership to drive big ideas seasonally throughout the store.- Established a best practice design process across divisions and brands that focused equally on concept and execution.- Restructured and hired trend and art teams in NYC and LA offices.- Helped move junior business from worst to first in company in 2013 through strong merchant partnerships, creating strong brand clarity and driving key fashion items.- Achieved progressive results in women’s brands through close involvement in daily development process.

Greater New York City Area

-Responsible for Directing a 50+ person design team to create all product under a highly successful umbrella of 5 better and moderate private brands. ($1 billion annual sales).-Oversaw a complex set of time and action calendars to create and deliver superior product.-Traveled Europe, Canada, Asia and California to research trends / sample shop.-Led creative task force to identify a women’s active/yoga brand as “white space” in our product offerings and pitched “ideology” concept launch.-Created a monthly forum of speakers and events to motivate, inspire, and engage the design community across the company.

Columbus, Ohio Area

- Directed 30+ member creative team to consistently raise the overall taste level and fashionability of the brand by offering our plus size customer the same level of fashion as available to her size six friends.- Created and produced monthly floorset concepts that offered the customer modern, casual, and intimate apparel clothing options for $1 billion in annual sales in 700+ doors.- Implemented a calendar and process with detailed procedures to make the department function in an organized and efficient manner.- Prepared and managed expenses for an annual budget of $5Million.

Hoffman Estates, Illinois

- Department director of a large team, directing merchandising and design for all children’s in house private label brands.- Traveled frequently to Europe, New York, and California for trend research and sample purchasing.- Created and launched Canyon River Blues for infants and toddlers.- Created and launched one of Sears’ most successful brands, TKS Basics, to leverage marketing of a universal brand that “mom” could count on for consistent quality and fit that would grow with her children (Newborn – size 20).

Bachelor Of Science (Bs), Fashion Merchandising / Design

Activities and Societies: Sigma Epsilon Phi Sorority, Phi Beta Kappa Honor Society

Further Studies In Fashion, Color And Textile Design, Fashion/Apparel Design

Further Studies In Interior + Fashion Design