Kathrine O. Email & Phone Number

Seattle, US

• Optimized the strategic product roadmap for customer-facing digital properties, enhancing alignment with REI portfolio for Experiences.
• Streamlined visual brand implementation across marketing and merchandising channels, reducing CPC for social marketing campaigns by improving consistency and effectiveness.
• Led iterative UX enhancements for the homepage, driving a 2x increase in target revenue during Q3 2024 off-price merchandising campaigns.

Seattle, US

• Led the design and development of digital products in B2C enterprise eCommerce & employee service optimization tools for Adventure Travel, Classes, Events, and Rentals
• Facilitated customer research, product development, prioritization & road mapping.
• Increased checkout conversion 11% mobile; 5% desktop; 2022
• Increased homepage engagement +0.7%, lowered bounce 11% resulting in increased order conversion by 0.1%=+14.6% gross demand; Q2-2024

Palo Alto, CA, US

• Led end-to-end C2C SaaS children's activity marketplace product design & developmentresulting in increased in customer log-in rate by +10%, 2021; increased in cart conversionby +12%, 2021; Increased in B2B client.
• Created visual identity systems & brand marketing campaigns enabling the streamlinedcommunication leading to profitability $20M revenue during the pandemic, 2020
• Managed SCRUM for a 13-person developer team

• Clients include CISCO; McKesson; Rock’n'Roll Marathon Series; Creative Circle; Philosophy Inc.; Nightlight Pediatrics; Circle K
• Multidisciplinary product design and development for startups and enterprise clients.
• Develops end-to-end product solutions and launch campaigns.
• Known for contemporary visual design, custom typography, and illustration.

Santa Monica, California, US

• Led strategy & design for P2P product, marketing & creative assets raising $2M in publicfunding (ICO), 2017
• Developed partnerships with content creators to launch first-ever feature film using blockchaintechnology, 2018
• Managed a team of 10 community managers & developers.

Amsterdam, North Holland, NL

• Directed eCommerce redesign & product launches across all digital channels.
• Co-founded social media & influencer marketing department.
• Conceptualized & designed global product packaging.
• Trained & directed new designers.

Amsterdam, North Holland, NL

• Lead digital designer & resident illustrator at Philosophy
• Interdepartmental coordinator for philosophy.com site redesign.
• Conceptualized and designed global product packaging.

Newport Beach, CA, US

• Designed seasonal retail merchandising for stores in Europe & Asia.
• Owned the central internal communication & sales field education tool.
• Trained & directed new designers.

Tempe, AZ, US

• Designed & produced marketing materials for the Wellness and Health department.
• Co-founded the ASU Farmers Market.

Tempe, AZ, US

• Coordinated marketing for official Arizona State University events regarding sexual assault, abuse and relationship violence.
• Attended national conferences and collegiate training for sexual violence prevention and education.