Kathrine O. Email & Phone Number

Seattle, Us

• Optimized the strategic product roadmap for customer-facing digital properties, enhancing alignment with REI portfolio for Experiences.• Streamlined visual brand implementation across marketing and merchandising channels, reducing CPC for social marketing campaigns by improving consistency and effectiveness.• Led iterative UX enhancements for the homepage, driving a 2x increase in target revenue during Q3 2024 off-price merchandising campaigns.

Seattle, Us

• Led the design and development of digital products in B2C enterprise eCommerce & employee service optimization tools for Adventure Travel, Classes, Events, and Rentals• Facilitated customer research, product development, prioritization & road mapping.• Increased checkout conversion 11% mobile; 5% desktop; 2022• Increased homepage engagement +0.7%, lowered bounce 11% resulting in increased order conversion by 0.1%=+14.6% gross demand; Q2-2024

Palo Alto, Ca, Us

• Led end-to-end C2C SaaS children's activity marketplace product design & developmentresulting in increased in customer log-in rate by +10%, 2021; increased in cart conversionby +12%, 2021; Increased in B2B client onboarding completion +7%, 2021• Created visual identity systems & brand marketing campaigns enabling the streamlinedcommunication leading to profitability $20M revenue during the pandemic, 2020• Managed SCRUM for a 13-person developer team

• Clients include CISCO; McKesson; Rock’n'Roll Marathon Series; Creative Circle; Philosophy Inc.; Nightlight Pediatrics; Circle K• Multidisciplinary product design and development for startups and enterprise clients.• Develops end-to-end product solutions and launch campaigns. • Known for contemporary visual design, custom typography, and illustration.

Santa Monica, California, Us

• Led strategy & design for P2P product, marketing & creative assets raising $2M in publicfunding (ICO), 2017• Developed partnerships with content creators to launch first-ever feature film using blockchaintechnology, 2018• Managed a team of 10 community managers & developers.

Amsterdam, North Holland, Nl

• Directed eCommerce redesign & product launches across all digital channels. • Co-founded social media & influencer marketing department. • Conceptualized & designed global product packaging. • Trained & directed new designers.

Amsterdam, North Holland, Nl

• Lead digital designer & resident illustrator at Philosophy• Interdepartmental coordinator for philosophy.com site redesign. • Conceptualized and designed global product packaging.

Newport Beach, Ca, Us

• Designed seasonal retail merchandising for stores in Europe & Asia.• Owned the central internal communication & sales field education tool.• Trained & directed new designers.

Tempe, Az, Us

• Designed & produced marketing materials for the Wellness and Health department.• Co-founded the ASU Farmers Market.

Tempe, Az, Us

• Coordinated marketing for official Arizona State University events regarding sexual assault, abuse and relationship violence. • Attended national conferences and collegiate training for sexual violence prevention and education.