Kari Eagle Email & Phone Number

San Francisco Bay Area

Summary: B2B event demand generation through digital activations.Led the strategic development and execution of multi-channel content plans for Google Cloud's flagship events (Next, Summit Series), driving audience acquisition and maximizing event registrations.Managed cross-functional teams (creative, stakeholders, deployment) to ensure seamless content creation, stakeholder alignment, and timely delivery across all channels.Optimized content distribution and audience engagement through marketing automation platforms like Marketo, Gamma, and Kaggle.Leading the ongoing initiative to broaden the team's scope to include website content management for Google Cloud Next 2025, taking responsibility for the development and execution of all web copy strategies.Quantifiable achievement: Leveraged a strategic, audience-centric approach to email marketing for Google Cloud events, resulting in record-breaking email delivery for Next '24 (85M recipients) and exceeding registration goals for the 2024 Security Summit by 110%. This involved segmenting audiences and tailoring messaging to maximize engagement and drive conversions.

Portland, Oregon Metropolitan Area

Summary: B2C content and messaging development for electric vehicle launches and EV infrastructure marketing.Successfully spearheaded the launch of the Freightliner eCascadia electric truck and Western Star 47X, 49X, and 59X conventional trucks, effectively leading cross-functional teams to deliver on time and within budget. Increased brand awareness and generated qualified leads through a comprehensive marketing campaign that included product photography, website development, and targeted digital advertising.Quantifiable achievement: The integrated marketing campaign for the truck launches resulted in a 15% increase in website traffic and a 20% growth in qualified leads, as measured by Google Analytics and CRM data.

Yakima, Washington Area

Summary: Developing and executing comprehensive brand strategies across all marketing channels.Transformed the brand's image to align with its luxury product offerings, increasing customer engagement, conversions, and brand perception.Established comprehensive brand guidelines, marketing and sales toolkits, and a user-friendly website optimized for eCommerce.Researched, developed, and launched a new 2020 color line, expanding product offerings.Quantifiable achievement: Spearheaded a website redesign that resulted in a 69% increase in customer return rate, a 22% rise in average order value, and a 68% growth in eCommerce share within 6 months.

San Diego, California, United States

Summary: Strategic marketing planning, client relationship management, and team leadership.Managed a remote team, overseeing daily operations, budget allocation, project schedules, and strategic deliverables.Secured new business through successful RFP responses, client proposals, and concept presentations.Developed and implemented best practices for creative team briefings, enhancing project efficiency and communication.Produced and directed large-scale photography and videography shoots for B2B and B2C clients.Led the conception and execution of the Lifesharing Memorial, a large-scale, permanent art installation honoring organ and tissue donors in San Diego. This ongoing project has gained recognition for its unique approach to honoring organ and tissue donors.

San Diego, California, United States

Summary: Consumer research, insight generation, and translating consumer needs into actionable marketing strategies.Managed a team of copywriters who created a comprehensive suite of training materials. Supported client approval processes and facilitated communication between designers and clients.Conducted extensive research on consumer behavior and emerging technologies to inform marketing strategies.

Greater San Diego Area

Cultivated strong client relationships while providing exceptional customer service and managing a national ad fulfillment program for indirect retailers.

Greater San Diego Area

Supported account and production management teams, providing organizational and research support.

Managed multiple accounts and coordinated inventory schedules for national retail chains.