Kari Haser Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

Madison, Wisconsin Area

-Responsible for developing and executing go-to-market strategy. -Collaborates with Marketing Manager and creative team to create all digital and print materials including email blasts, product web pages, social media posts, company catalog, product sheets, product feature and installation videos, external email blasts, product bulletins, and print advertisements. -Ensures that products are priced, positioned, and marketed to outperform the competition by performing market… Show more -Responsible for developing and executing go-to-market strategy. -Collaborates with Marketing Manager and creative team to create all digital and print materials including email blasts, product web pages, social media posts, company catalog, product sheets, product feature and installation videos, external email blasts, product bulletins, and print advertisements. -Ensures that products are priced, positioned, and marketed to outperform the competition by performing market research. -Develops and maintains go-to-market channels and competitive strategies. -Leads product training for new hires. -Plans and leads monthly meetings with outside sales teams to provide new product trainings and to discuss market trends and product development strategies. -Plans, develops, and communicates a strategy for product launch and initial forecast.-Works collaboratively with outside sales team to develop strategy and support sales efforts. -Recommends and researches new product opportunities and markets.-Sales forecasting and planning. Show less

-Met with clients to discuss annual marketing objectives and budgets.-Planned and proposed client advertising campaigns to support product launches and promotions. Campaigns included a mix of digital and print advertising utilizing our company's email lists and social media platforms and external advertising platforms. -Worked closely with Media Manager to select & schedule external media opportunities to expand the reach of client campaigns. -Assisted in the collection,… Show more -Met with clients to discuss annual marketing objectives and budgets.-Planned and proposed client advertising campaigns to support product launches and promotions. Campaigns included a mix of digital and print advertising utilizing our company's email lists and social media platforms and external advertising platforms. -Worked closely with Media Manager to select & schedule external media opportunities to expand the reach of client campaigns. -Assisted in the collection, analysis, and delivery of campaign metrics. -Collaborated with creative and merchandising teams to ensure that featured products were in-stock for marketing launch and all creative materials aligned with client brand standards. -Managed and updated company media kit on an annual basis after analyzing media offering performance. -Worked to meet and exceed annual ad sales budget. -Assisted in execution of tradeshow and sales events; managing client partnerships, planning booth set-up of booth space, picking and shipping of booth materials, booth set-up, and staffing. Show less

Mequon, Wi

-Managed social media and account website.-Wrote copy and designed all account specific digital and print promotional materials. -Assisted in the re-branding of on-campus retail locations including the development of logos, retail space names, color schemes, and décor. -Managed and executed Sodexo and account specific promotions. -Managed annual promotional calendar and coordinated with on-site management and Sodexo marketing team to execute events… Show more -Managed social media and account website.-Wrote copy and designed all account specific digital and print promotional materials. -Assisted in the re-branding of on-campus retail locations including the development of logos, retail space names, color schemes, and décor. -Managed and executed Sodexo and account specific promotions. -Managed annual promotional calendar and coordinated with on-site management and Sodexo marketing team to execute events. -Conducted and analyzed results of bi-annual surveys. Show less

-Executed plan-o-grams-Handled returns and exchanges-Created sale signage

Bachelor'S Degree, Advertising

Associate Of Arts (A.A.), Liberal Arts