• Responsible for planning, developing, activating, measuring, and analyzing digital marketing campaigns for C&S Policy & Strategic Engagement across owned and paid channels including website, blogs, paid social, paid search, and email.

• Supporting B2B digital media, digital platforms & email marketing campaigns• Digital Media: Partner with internal & external stakeholders & agencies to project manage & execute campaigns• Creative asset planning, creation, testing & optimization • Consult with internal teams to provide recommendations on digital testing strategy• Analytics & reporting from testing and digital campaigns to share insights with cross-functional project teams

Lead Polo Classic Initiative• Event production and planning for The Polo Classic• Manage and edit website• Lead strategy and execution of communication plan to deliver annual outreach objectives• Manage the development, execution, evaluation of key communication touch points• Procure and manage engaging content on our social media platforms: Facebook and Instagram• Coordinate public relations and press releases for the annual Polo Classic

• Lead strategy and execution of channel communication plan to deliver annual business objectives in the Convenience and Foodservice Division.• Manage the development, execution, evaluation and budgeting of key communication touchpoints: print/digital trade media plan, sales materials and print /digital ad creative development, monthly newsletter, product rebates, website DTO Free Case Offer Emails and social media.• Accountable for quarterly performance analysis of executions• Partner effectively with other members of the Marketing team and stakeholders throughout the organization to create and deliver effective communication and promotional pieces• Agency Point

• Collaborate cross-functionally with Sales, Supply Chain, Marketing and Consumer Insights to create a competitive advantage for health and wellness at General Mills that drives sales growth.• Establish and manage relationships with impactful health organizations such as American College of Sports Medicine, Shopping for Health, and National Association of Pediatric Nurse Practitioners, to reach over 300,000 targeted health professionals that are providing nutrition education and making branded food recommendations to clients.• Lead strategic exhibit planning for domestic and international health conferences to elevate and advance key nutrition messages, commitment to nutrition research, and increase awareness of key brands such as Big G cereals, Cheerios, Nature Valley, Yoplait, and LARABAR.• Leverage external agency and/or internal partners to design and deliver health professional education resources • Develop creative briefs, establish timelines, recruit content consultants, etc• Identify, plan & execute external corporate sponsorship opportunities, including professional conferences, scientific meetings or other events• Provide health/nutrition science, regulatory and communications support for business units• Apply regulatory and claims technical expertise to guide consumer tests, product claims and/or marketing launch campaigns• Provide platform process leadership for US Health Metric

• New Product Development, Product Improvement, Innovation, Technology & Quality for Snacks R&D• Create prototypes from concepts/ideas, refine flavors, evaluate samples• US Patent Shelf Stable, Filled Food Product• Safety Committee & Health and Wellness Committee event planning