Kari Herrera Email & Phone Number

Chicago, Illinois

• Creating Loyal Clients with Engaging CopyAs sole copywriter for Razny Jewelers, Kari writes for the company’s annual publications, press releases, and email marketing newsletters. Her articles have directly led to luxury timepiece purchases. For years, she has successfully collaborated with the world’s most renowned brands to create content that exceeds the high standards of Razny Jewelers and the brands they represent.• Writing with AuthorityShe applies herself to thorough research, guaranteeing an expert and authoritative point of view for her company’s discerning clientele.• Attention to DetailIn addition to writing original pieces, Kari is responsible for editing articles submitted by contractors and has tactfully ensured final drafts meet the expectations of her superiors. The Razny family and publishing team approve essays for which she is both writer and editor.2017/2018 HIGHLIGHTFor the 2017/2018 edition of the company's annual magazine, Kari had the privilege of acting as the lead copy editor, writing over 50% of the publication. These articles covered a wide range of topics from luxury jewelry, timepieces, and designer profile features. Several articles directly led to in-store purchases from readers.

Chicago, Il

• Bringing Traditional Luxury to a Millennial AudienceIn addition to acting copywriter, Kari was hired by Razny Jewelers to assist their talented marketing team with the implementation of various digital strategies. These include social media initiatives, website design, and blog copy. Accomplishments:- Launching successful advertisement campaigns via Google AdWords and reporting on the goings-on of these campaigns to superiors.- Monitoring activity to the website using Google Analytics- Writing press releases in cooperation with global brands represented by the jeweler- Event planning and photography- Internal communications- Photo editing using Photoshop and Lightroom- Print ad design and creation, specifically billboard and magazine

Chicago, Il

• Shedding New Light on a Historic NeighborhoodIn 2018, the Oak Street District of Chicago hired Kari to redesign its website and oversee their SEO strategy. By interviewing board members and business owners, she created a youthful, fresh look for the famous fashion district with a searchable site that is user-friendly. It is a highlight in her coding portfolio.

Global

Kari was handpicked by Mode's Foodie editor, Michelle Klug, to participate in the company's revamped content program. As a food writer, she created original stories that appealed to readers while maintaining the consistent voice of the foodie division.UPDATE: Mode abruptly closed in September of 2016.

Chicago, Il

Kari was hired by Kraft's team temporarily via MXM to take professional photos of finished dishes while creating content for their blog. As the onsite editor and photographer, she successfully drove traffic to Kraft's website using SEO keywords and strategies, cooperating with their team of project managers. She also edited content received from commissioned writers throughout the country. To supplement the latter, she wrote and edited new articles based on pre-chosen themes.