Kari Porter Email & Phone Number

Kari serves as the Associate Director of Communications at Scout Lab, a creative communications agency working with purpose-driven brands. Her work spans various industries with an emphasis on human and planetary health for clients such as Technovation, Hey Jane, Oova, The Museum of Pop Culture, Kindred, and more. Kari’s experience includes litigation and crisis communications, messaging, media relations, content development, thought leadership and overarching communications strategy. Kari is an expert communicator and strategist with success launching companies out of stealth, announcing Series A raises, positioning startup founders as thought leaders, and placing features in outlets including The New York Times, The Washington Post, Tech Crunch, Cosmopolitan, and more.

Kari served as Senior Communications Strategist at Scout Lab, a creative communications agency working with purpose-driven brands. Her work spanned various industries with an emphasis on human and planetary health for clients such as Hey Jane, MilkMate, The Helm, Kindred and more. After a year in this position, Kari was promoted to Associate Director of Communications, where she leads a team of communicators across multiple clients.

- Collaborated with the Partner/Director of Public Relations & Integrated Media on the development and execution of public relations strategies for clients including Emporia State University; Tnemec Company, Inc.; Lallemand Animal Nutrition.; BARBRI Global; Ascend Learning; Mazuma Credit Union; Scissors & Scotch and more- Expertly supported clients through brand messaging strategy and development, strategic media relations, crisis response, digital content strategy and development, influencer relationship management, trade show strategy, media spokesperson training and all other public relations tasks requested- Successfully developed complete messaging strategies for 15 clients- Assisted in developing the strategy for and execution of KOL summits for American Pet Nutrition and Canopy Animal Health- Meticulously utilized AP Style to proofread all major client work across the agency- Developed and distributed unique pitches and press releases for clients, consistently receiving media placements- Expertly utilized Cision and relationship building skills to develop and maintain media relationships Key Accomplishments: - Received more than 50 media placements for Tnemec Company Inc. in both industry publications and mainstream media across the U.S. with a single pitch- Pitched and developed strategic partnerships with two industry leading medical podcasts resulting in a 1,029% ROI over six months for ATI Nursing Education- Helped launch Canopy Animal Health, a pet CBD company, in a year: Developed and executed a veterinarian-focused PR strategy resulting in dozens of mentions in industry leading publications (Grand Champion at 2021 National Agri-Marketing Association Awards; Presented case study at 2021 NAMA Conference)- Successfully launched Eneje Consulting, the first African American-owned sports search firm, with a Satellite Media Tour, resulting in 25 interviews shared in all 210 television markets in the U.S. and more than 100 radio markets

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