• Initiating and negotiating business in Russia – Mauritius - Canada – Sudan – Malaysia – Palestine –Australia – Oman – Bahrain – Algeria – Lebanon - Jordan• Setting up the department• Responsible for all the paper cycle & periodic reports• Responsible for setting the departmental budget• Responsible for all marketing activities (including exhibition participation) and its budget setting and allocation• Setting sales targets for all markets & constant follow up & monitoring• Launching new products• Launching a new international brand

- Initiating and negotiating business in Russia – Kazakhstan – Romania – Nigeria - Iraq - Maurituis and Sudan

• Acquiring clients & Initiating business in 10 new markets (UAE-YEMEN-QATAR -KSA-LEBANON-PALESTINE-JORDAN-SUDAN-IVORY COAST-MOZAMBIQUE) • Participating in trade fairs SME (Dubai) & Moscow 2014 (Russia)• Setting sales targets for all markets & constant follow up & monitoring• Setting up budgets and sales projections & analysis reports (actual vs. budget)

• Setting up the organization including the including but not limited to Export, Sales, Distribution, production, and Finance departments; • Acquiring clients & Initiating business in 9 new markets (UAE-YEMEN-QATAR -SYRIA-LEBANON-;LIBYA-PALESTINE-JORDAN-IRAQ-ALGERIA) • Participating in trade fairs SME (Dubai) & Gulffood (Dubai)• Responsible for all marketing activities in all markets.• Setting sales targets for all markets & constant follow up & monitoring• Developing & launching 3 brands (over 20 variants) both locally & internationally• Setting up budgets and sales projections & analysis reports (actual vs. budget)• P&L reports

• Setting up the department and the entire work-flow and paper cycle and organization• Forecast and budget sales activities to achieve set targets and enhance market share• Setting up the entire logistics• Acquiring clients & Initiating business in 25 new markets (UAE-YEMEN-QATAR-KUWAIT-BAHRAIN-OMAN-SYRIA-LEBANON-SUDAN-KENYA-CAMEROON-SENEGAL-DJIBOUTI-MOZAMBIQUE-LIBERIA-GAMBIA-MAURITUIS-MADAGASCAR-PAKISTAN-VIETNAM-GHANA-TOGO-BENIN-IVORY COAST-SENEGAL-HAITI) in addition to monitoring & growing existing markets such as KSA-LIBYA-IRAQ-PALESTINE & JORDAN• Achieved No. 1 Exporter among all Egyptian fmcg food & beverage manufacturers for 3 consecutive years 2006-2007 & 2008 through The Egyptian Export Council• Setting monthly and yearly targets and ensuring their achievement (sales jumped from 3 million USD / year in 2003 to approx. 20 million USD in export sales in 2006) and escalated to 40 Million USD by 2010• Planning & organizing secondary sales activities according to each respective market trends.• Evaluate existing and new market distributors; • Appointing Distributors in newly entered markets/countries• Responsible for Teama Milk brands in addition to launching the following fighting brands: Lazizo, Milkway, Cool Cow, Fiesta + 15 private labels for clients across the globe.• Launching the following products under 3 different brands; Square portions (cream base & cheddar base) – Processed Cheese in Glass Jars (cream base & cheddar base) – Processed Cheese Cheddar Blocks – Cheese Spread in Tubs (10 flavors) – White Cheese in Tetra paks & plastic containers• Responsible for all marketing activities in all markets.• Setting targets for all markets & constant follow up & monitoring• Participating in trade fairs (Anuga – SIAL France – SIAL China – Gulffood – plus several others in Africa & USA)• Involved in introducing new creative and attractive packaging• Developed key attractive brand awareness campaigns

• Handling the brand Teama Milk; the market leader in processed cheese in the Egyptian market.• Responsible for generating the activity plan for the brand in accordance with the brand strategy.• Planned & executed all above-the-line and below-the-line activities.• Analyzed and tracked market activities from retail audits and developed monthly presentations to management.• Closely worked with sales department to create attractive trade promotions for the brand.• Responsible for the creation and implementation of consumer promotions.• Involved in introducing new creative and attractive packaging• Developed key attractive brand awareness campaigns