Karim Aboud Email & Phone Number

United States

Boca Raton, Florida

Miami/Fort Lauderdale Area

• Responsible for the Caribbean Territory consisting of 14 islands with $4.1M in annual sales. • Presented, negotiated and coordinated brand launches and promotions in TR in order to execute the company’s sales and marketing event calendars. (Hermes, Bulgari and BPI – Issey Miyake, Elie Saab, Narciso Rodriguez, Jean Paul Gaultier and Azzedine Alaia) • Successfully launched four new fragrances across the Caribbean – shipping in sufficient stock, directing BA’s with launch goals and managing re-orders. • Implemented various incentives and sell out events achieving top increases to LY (up 40% to LY)  Maintained relationships with account buyers in order to achieve sell-in/sell-out targets and keep brands top of mind. • Organized training sessions with BA’s and sales staff. (Training location/In-store) This included, along with the support of Marketing department: o Preparation of session (Information for new novelties, discount products, upcoming promotions, incentives / sales techniques, and merchandising guidelines. o Booking of locations – negotiated with hotels / restaurants for event set up. o Follow up on selection and shipping of training gifts. o Once a year preparation and participation in Annual Training Seminar. • Implemented Merchandising: Managed space allocation for Essence’s Brands at the point of sales in order to improve brand visibility as well as negotiated windows for new launches. • Ensured all visuals are current and that all scheduled launch activities are implemented in the point of sale. (Back walls, gondolas, windows, HPPs) • Recruited and hired all BA and BC’s – Providing monthly/yearly sales targets and merchandising guidelines. • Managed commissions and incentives to sales staff. • Attended IAADFS Duty Free show of the Americas in Orlando in order to meet with buyers, present novelties and secure new orders.

• Promoted to District Coordinator to expand Men’s Division across Southeast Territory. ( Florida, Georgia, Puerto Rico, N. Carolina, and S. Carolina) • Expanded responsibility from an initial 3 to 5 major accounts: Bloomingdales, Saks, Neiman’s, Nordstrom’s and Macy’s• Increased travel to 75% covering 35 stores | $3.0 million in annual sales volume. • Support the development of 5 retail partner Selling Specialists in strategies to drive sales.• Developed initial Men’s Division product knowledge/sales training materials for Shop Specialists and Retail Partners.• Train Retail Partners on product knowledge and brand standards, to ensure consistent delivery of customer service and other company standards through various monthly, quarterly and seasonal training seminars.• Meet sales goals by working with Regional Director, Corp Office and Retail Partners on a consistent basis to identify and communicate ideas and opportunities to drive sales for the District.• Analyze sales reports to determine the needs of the business and set business strategies. • Recruit top talent for Shop Manager and Shop Specialist’s and create ‘bench strength’ with qualified candidates

• Supported District Manager with all aspects of operations for 45 stores grossing $60 Million in annual sales volume, including three major accounts; Macys, Dillard’s and Bloomingdales. ( (Miami through Naples, FL) • Assisted in management and development of 22 direct reports | Shop Managers | who achieve established sales goals and customer service objectives • Achieved sales plan by executing visits to doors as laid out in frequency | 50% Travel • Trained Retail Partners on product knowledge and brand standards, to ensure consistent delivery of customer service and other company standards through various monthly, quarterly and seasonal training seminars• Met sales goals by working with Regional Director, Corp Office and Retail Partners on a consistent basis to identify and communicate ideas and opportunities to drive sales for the District• Analyzed sales reports to determine the needs of the business and set business strategies • Recruited top talent for Shop Manager and Shop Specialist’s positions and created ‘bench strength’ with qualified candidates.

Miami International Mall

• Michael Kors – Trainer of the Year | 2012 • Grew sales volume for Miami International from 500k to 2.9 Million in one year • Consistently met and surpassed monthly sales goals by more than 15%• Kept an average of +260% to last year shop numbers • Coordinated special events in shop-in-shop to increase full price sales and gain new clients • Motivated retail partner selling specialists to meet and exceed sales and productivity goals, ensured they were fluent in all aspects of the business • Identified best performers for reorders to drive business and analyze voids and opportunities based on sales trends • Ensured all visual graphics were current and deliveries were properly processed and on the selling floor in a timely manner

Macy'S South Beach

• Responsible for all functions of running the business and facilitating in-store growth and profitability during the Holiday Season.• Implemented corporate guidelines for customer service and visual design for mannequins and floor sets