Leading the transformation of the organization to become future-ready, through designing end-to-end development ecosystems that ensure seamless hiring experiences, meaningful and rewarding careers and building a reliable marketing community.A big part of this role is contributing to the reinvention of Nestle in MENA, aiming towards building a high performing organization that delivers on the ambition of the company, teams and individuals

An additional leadership role in a proprietary Framework, encompassing Consumer/Shopper Insights, Media and Brand Activation, Content Optimization, innovations, and Measurement•Inspiring the organization to speak a common language in brand building, starting by identifying the Core Target for each brand up to activation in Media, Content, and innovations•Contributing to creating powerful and responsible communications, relevant innovations, tailor-made shopper strategies and fact-based measurement•Brand and Communication Architectures

Leading a cutting-edge team of Insight & Analytics professionals driving human centricity through insights, data, and analytics, in partnership with 10 business units to shape the future and deliver growth at speed and scale, in the areas of communications, innovations and brand/product strategies; all aiming towards further enhancing quality of life and contributing to a healthier future.Beyond Scope:•Led on the design and execution of the Corporate Equity Monitor across 34 countries in Zone EMENA (Europe, Middle East and North Africa), reported to the Global Board •Successfully completed two assignments (total of 10 months in 2020) to support Food and Dairy Categories above market (Zone EMENA), leading on several strategic innovation projects•Took a leading part in the design and implementation of a reorganization Project to redesign the CMI community in Zone EMENA

Led on qualitative research for Nestlé and Unilever until July 2011 – primarily communications and innovations research. 2011 – onwards, added the leadership on the top Media client (Al Jazeera Network), working with well-known Senior Executives and Editors

Worked on several industries in several countries – Telecom, Banking, Tobacco, Automotive, FMCGs, Healthcare and Government Sector (Dubai Government, Abu Dhabi government, Executive Office of HH Sheikh Mohammed Bin Rashid). Led a regional assignment to understand the Arab consumer and the cultures in MENA

Led a regional assignment to develop a pool of moderators and recruiters. Started my career as a part interviewer; hired for creating a new sampling methodology based on local maps across Gulf region; and have worked on developing it to a user-friendly system to be used for customized research, census, and geo-demographics studies