- Wrote a rap song for Rani juices and collaborated with a KSA-based rapper to bring the song to life- Pitched for and won the Afia Foods business to launch their new line of nuts, spices and legumes in the region- Supervised and led various team members for the delivery of creative campaigns to the utmost of standards- Supervised the creation of a marketing campaign for KSA's First Mills company, providing direction for the campaign's concepts, visuals and marketing collateral

- Pitched and won new businesses including ENOC Link, Beema Car Insurance, Asharq News and Afia Cooking Oils mostly for product launches- Created several TV scripts for Afia Cooking Oils in KSA, two of which have been produced and aired-Drove Afia Corn Oil's growth where my TV and digital campaign achieved the best performing campaign in 7 years according to client metrics and KPIs. The campaign has been adapted to MENA markets such as Algeria, Lebanon and Morocco- Created an integrated Ramadan campaign for Vimto, KSA's most revered drink, including collaborating with digital partners such as Snapchat to drive engagement. According to YouGov, the campaign achieved the highest uplift in ad awareness of any brand in KSA- Co-created and scripted a targeted campaign for Rani Juices; the campaign involved attending the shoot and supervising production until delivery- Collaborated with various digital partners like Shahid VOD, TikTok, Snapchat and Anghami to deliver engaging content for Vimto and Rani Juices in KSA-Created and scripted films for Maxi, a chocolate bar by Kinder, to be played in international airports- Pitched to Vodafone to launch their service in Oman, including the creation of product/service innovation that is relevant to the Omani audience- Prepared several production briefs for various projects, including key visual photography briefs and full-on TV productions- Briefed and collaborated with musicians, directors and studios to ensure delivery of campaigns according to the highest standards

- Pitched and won the Cheetos snacks business in the UAE to launch a new product, including scripting a film, supervising production and photographing the cast for social media posts- Pitched and won the Pizza Hut business in the UAE and collaborated in the creation and execution of Pizza Hut TV commercials- Created, scripted and helped in the production of a film for Shell Motor Oils celebrating the Saudi Royal Decree allowing women to drive. The film garnered over 2 million views in 48 hours, was short-listed in Dubai Lynx and was featured in various local and international media outlets- Supervised the renaming and redesigning of Woqod's Motor Oils in Qataras part of a pitch- Pitched for the Careem business in the UAE where I co-created films, tactical online videos and app activations to drive usage and engagement- Created digital and on-ground activation concepts for Lipton, Brooke Bond Red Label tea and Vaseline in KSA- Transcreated films, brochure content, print ads and EDMs from English to Arabic for Aldar Properties, Dubai DTCM, Abu Dhabi DCT, TwoFour54 and Mashreq Bank- Introduced Pond's Arabia to newsjacking via a timely piece that resulted in a major hike in engagement- Created shop displays for Go Sport to announce new products and increase store walk-ins

- Conceptualised and executed a new TV sponsorship idea for TE Data, Egypt's largest internet provider, resulting in 590% increase in visits to their online portal and a 22% in internet subscriptions. The campaign was shortlisted at Dubai Lynx in 2013- Devised offline media plans for TE Data, BMW, Nestle and Carrier, including TV sponsorship packages, spot allocation and bookings- Created activation ideas for Red Bull, Converse and Nestle including preparing presentations to various stake holders- Conducted thorough competitive reports and target segmentation for TE Data, BMW, Carrier, Dabur Amla and Nestle- Collaborated with various teams on annual media reports and analysis for Reckitt Benckiser and Le Groupe Bel- Compared pre-campaign performance forecasts with post-campaign results, adjusting media plans and suggesting improvements- Established relations with media partners and TV channel representatives- Worked with the operations team to monitor brand campaigns and reallocate any missed spots accordingly