Karin Silk Email & Phone Number

San Diego, California, United States

As a Vistage Chair, I lead peer advisory boards that help CEOs make better decisions, become better leaders, and achieve better results. With a 65-year legacy, Vistage is the world’s largest CEO peer advisory and coaching organization for small and midsized businesses. High-performing CEOs join Vistage because they want to connect with other like-minded.

I help 7-8 figure consumer and professional services businesses scale faster by providing marketing strategy and implementing roadmaps for growth. Companies hire me as a part-time CMO. I roll up my sleeves and collaborate with CEOs and company leaders to set the marketing strategy, and lead marketing teams and/or agencies in implementation to deliver.

San Diego, California, United States

• A $1.2B PE-backed franchise system with 730 fast casual restaurants in US and Canada. Accountable for brand strategy, omnichannel marketing and media, menu/R&D, ecommerce, catering, and consumer insights. Increased.
• Increased key brand health metrics in one year - Awareness +330 bps, Consideration +310bps, Brand Affinity +200bps - with new marketing strategy, evolved positioning, updated digital campaign.
• Introduced new products/platforms, yielding >1000 bps of incremental sales, including Citrus Lime Shrimp, Cheese-Crusted Quesadillas, Brisket Birria.
• Increased D2C ecommerce sales +260% with optimized customer journeys and UX, upsells, enhanced user acquisition strategies, frequency campaigns.
• Transformed Loyalty program. Grew membership +30% and sales +7%.
• Reinvented Social Media and PR programs, including adding TikTok and Social Influencers.

San Diego, California

• Reported to CEO as member of Executive Team. Oversaw all aspects of Brand’s Menu including strategy, product innovation, culinary R&D, and pricing. Accelerated brand sales growth from menu initiatives +500 bps in two.
• Revamped menu architecture to increase sales +2%.
• Launched most successful new product in 5+ years with a co-branded collaboration: Cholula® Hot & Sweet Chicken.
• Updated core menu to differentiate the brand, resulting in +2% comp sales growth and +23% monthly frequency among buyers.
• Increased catering sales +20% with new field sales team and CRM platform, and implementation of online ordering technology.
• Established new e-commerce revenue streams and go-to-market systems with third party marketplaces. Grew revenue to 18% of total sales, and improved channel profit margin by 800bps.

Carlsbad, California, United States

• Reported to CEO and key member of executive team of 200 unit fast-casual restaurant chain. Provided vision and leadership for all aspects of brand strategy, marketing and communication, menu/pricing strategy, and.
• Led rebranding to Rubio's Coastal Grill, including new brand identity, revamped communications, and new menu strategy to focus on sustainable seafood and coastal flavors.
• Crafted 360 consumer communication and promotions strategy that included digital presence, paid advertising, PR, in-store messaging, CRM, local store marketing in 15 metro areas. Oversaw 5 key agency relationships.
• Expanded digital efforts to achieve industry leading engagement rates in paid, recognition as Top 50 restaurant in social media, and gold standard email open and engagement rates 10-15% higher than fast casual.
• Developed and implemented Menu Strategy. Consistently launched new products that achieved 5-8% sales mix. Led pricing and nutrition/clean label efforts.
• Developed and executed 5-7 product promotions and 6-8 marketing promotions annually to drive traffic, profit, and brand building.

Led development of new product pipelines for Quaker Breakfast brands. Created and validated new product concepts and platforms worth $100MM+ of sales opportunity.

• Led brand strategy and oversaw all aspects of marketing mix. Managed $75MM marketing budget and three direct reports. Grew brand +35% in two years.
• Led $55MM multimedia advertising efforts, including the two strongest ad campaigns in eight years targeting moms for their families and adults trying to lower cholesterol.
• Launched four oatmeal sublines totaling $120MM year 1 sales (Lower Sugar, Weight Control, Take Heart, Supreme).
• Developed nutrition strategy.
• Led recruiting for MBA candidates from Kellogg School of Management.

Mba, Marketing

Ba, Majors In History And French; Minor In Economics

Bachelor Of Arts - Ba