Karin Strippel Email & Phone Number

Cleveland, Ohio, United States

• Created industry-specific strategies to promote product and thought leadership while adhering to budget and corporate goals.• Supported sales and marketing teams by creating easy-to-understand technical copy for social media, internal communications, literature, email campaigns, and blogs that clearly communicates scientific topics to multiple audiences.• Organized promotion of and attendance at international trade shows, conferences, webinars, etc.

Cleveland/Akron, Ohio Area

• Coordinated internal cross-functional team information, data, and external creative resources to implement and communicate brand-consistent project initiatives for all written and visual collateral. This includes monthly blog posts, email campaigns, press releases, ads, social media, video, photography, and more.• Led execution of company rebranding by developing brand guidelines and company marketing strategies for up to three different B2B and B2C brand voices. Ensured adherence to brand voice across all channels.• Directed creation of first round of new company ecommerce and corporate websites: www.rizebeds.com, www.bedframes.com, and www.mantuabeds.com (now defunct).• Led campaigns for online advertising, social media, and web development to drive growth for company website traffic by 19%, online sales by 267%, and social media presence by up to 100%.

Westlake, Ohio Usa

• Coordinated with team members to write, design, edit, and distribute content in accordance with marketing schedules. Content included press releases, advertisements, brochures, literature, and email announcements to up to 40,000 customers.• Managed all updates for company website, social media, and search engine optimization campaigns, which helped double unique website visits.• Reviewed company advertising and listing campaigns to determine effectiveness and areas for improvement.

• Managed print, online, and CD projects to distribute state administrative codes to law offices, schools, and other customers across the country.• Supported international production team, including becoming point of contact for testing the workflow plan for transitioning production to new location during site closure.

• Created and edited copy for associate training and customer communication materials and created training workshops for over 200 new and existing employees.• Supervised teams of up to 25 associates, providing leadership and feedback, and ensuring adherence to company policy and quality metrics.• Selected as the lead at one of four sites to support pilot website (Endless.com); completing testing, trouble-shooting, and implementation for the new material.