Karina Hernandez

Karina Hernandez Email and Phone Number

Director of Business Development | Marketing Expertise & Innovative Leader @ SFE- Southwest Foodservice Excellence
scottsdale, arizona, united states
Karina Hernandez's Location
New York City Metropolitan Area, United States
Karina Hernandez's Contact Details
About Karina Hernandez

At SFE, my leadership in business development is marked by an unwavering commitment to strategic growth and fostering strong client relationships in the foodservice industry. Harnessing over two years of experience at SFE, I excel in driving initiatives that enhance regional market presence and operational excellence.My prior role as a Regional Director at Parkhurst Dining saw me implementing innovative B2B sales strategies and team-building practices which have been instrumental in my current role. With a deep understanding of consumer dynamics and a talent for social networking, I empower our teams to surpass objectives and deliver financial commitments successfully.

Karina Hernandez's Current Company Details
SFE- Southwest Foodservice Excellence

Sfe- Southwest Foodservice Excellence

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Director of Business Development | Marketing Expertise & Innovative Leader
scottsdale, arizona, united states
Website:
sfellc.com
Employees:
417
Karina Hernandez Work Experience Details
  • Sfe- Southwest Foodservice Excellence
    Director Of Business Development
    Sfe- Southwest Foodservice Excellence Sep 2022 - Present
    New Jersey, United States
  • Parkhurst Dining
    Regional Director
    Parkhurst Dining Jan 2022 - Oct 2022
  • Aramark
    District Manager
    Aramark Jul 2019 - Jan 2022
    New York, New York
    • Lead 10 Food Service Directors in implementing and maintaining corporate management agenda for both labor and food initiatives while maintaining customer satisfaction • Implemented the overall planning, direction and control of accounts and sites within a district located in NY and NJ areas with a total of 10 accounts with $16MM managed volume • Accountable for execution of our General Management program, with a focus on growth, cost and productivity, leading people and delivering… Show more • Lead 10 Food Service Directors in implementing and maintaining corporate management agenda for both labor and food initiatives while maintaining customer satisfaction • Implemented the overall planning, direction and control of accounts and sites within a district located in NY and NJ areas with a total of 10 accounts with $16MM managed volume • Accountable for execution of our General Management program, with a focus on growth, cost and productivity, leading people and delivering financial commitments • Built revenue and manage budget which includes cost controls regarding food, beverage and labor in school districts • Established and maintained effective client and customer rapport for a mutually beneficial business relationship by identifying client needs and communicating operational progress. Show less
  • Pepsico
    Key Account Manager
    Pepsico Oct 2017 - Jul 2019
    New York, New York
    In charge of thoroughly following up with sales figures and creating marketing strategies to grow net sales and profits, effectively carrying out the complex implementations and solely handling extensive contacts and stakeholders. • Led the selling strategy for the Frito-Lay portfolio of snack brands in key independent groceries (ACME, Food Town, KINGS) in the Northeast Region with a total sales territory of $28MM.• Grew KINGS business by 8%, Food Town 6%, and ACME by 3% to prior… Show more In charge of thoroughly following up with sales figures and creating marketing strategies to grow net sales and profits, effectively carrying out the complex implementations and solely handling extensive contacts and stakeholders. • Led the selling strategy for the Frito-Lay portfolio of snack brands in key independent groceries (ACME, Food Town, KINGS) in the Northeast Region with a total sales territory of $28MM.• Grew KINGS business by 8%, Food Town 6%, and ACME by 3% to prior year by executing and developing customer promotional and marketing strategies to grow net sales and profits. • Partnered with the Zone Sales Directors, Sales District Leaders and Frontline team to develop strategies on delivering weekly sales plan using negotiated marketing plans, contracts and sales strategies.• Negotiated customer agreement contracts that delivered against internal operating plans while successfully delivering against the customers’ expectations.• Led regular HQ buyer calls to identify customer needs and priorities and create fact-based selling presentations that supported Joint Business Planning meetings. Show less
  • Pepsico
    Sales Sr. Zone Supervisor
    Pepsico Apr 2015 - Oct 2018
    Queens, New York
    • Managed the day-to-day operation of 2 facilities within the greater New York area with over 220 employees that generate 97MM of annual sales.• Responsible for building and executing a 27MM AOP inclusive of sales strategy, talent and all elements cost to serve.• Delivered better to budget performance for 2 consecutive years ranking the Queens Zone top 10/112 zones nationally.• Implemented Go-to market change management and perform front-line Human Resource function.• Lead… Show more • Managed the day-to-day operation of 2 facilities within the greater New York area with over 220 employees that generate 97MM of annual sales.• Responsible for building and executing a 27MM AOP inclusive of sales strategy, talent and all elements cost to serve.• Delivered better to budget performance for 2 consecutive years ranking the Queens Zone top 10/112 zones nationally.• Implemented Go-to market change management and perform front-line Human Resource function.• Lead implementation of any local change projects to drive efficiency and innovative strategies. Show less
  • Pepsico
    Education Development Manager
    Pepsico Feb 2014 - Mar 2015
    Greater New York City Area
    • Executed successful marketing programs in the K-12 segment for the state of New York with regards to the PepsiCo (Frito Lay, Quaker, Gatorade, IZZE, Naked Juice and Tropicana).• Drove over $5MM in annual sales volume of Frito-Lay, Quaker, Gatorade, Tropicana, & Sabra.• Managed 5 regional distributors worth over $10MM annually and 3 independent distributors.• Successfully managed marketing programs with Marketing Development Managers in top-to-top meeting with Food Service… Show more • Executed successful marketing programs in the K-12 segment for the state of New York with regards to the PepsiCo (Frito Lay, Quaker, Gatorade, IZZE, Naked Juice and Tropicana).• Drove over $5MM in annual sales volume of Frito-Lay, Quaker, Gatorade, Tropicana, & Sabra.• Managed 5 regional distributors worth over $10MM annually and 3 independent distributors.• Successfully managed marketing programs with Marketing Development Managers in top-to-top meeting with Food Service Distributors and Regional Contract Management companies.• Fostered successful relationships with Food Service Directors to enable sales growth and increase average daily participation in school meals. Show less
  • Pepsico - Frito Lay
    Sales District Leader
    Pepsico - Frito Lay Feb 2013 - Feb 2014
    Queens, New York
    • Led a talented and diverse district sales team of 10 Route Sales Representatives in a small format district in Queens, New York.• Provided leadership and daily management for a district generating over $5MM in annual revenues through strategic sales planning, compression selling, district meetings, and 1-1 performance sessions to educate on maximizing business results. • Grew territory business 11% to prior year sales for 2 consecutive years.• Increased Kosher and Natural accounts… Show more • Led a talented and diverse district sales team of 10 Route Sales Representatives in a small format district in Queens, New York.• Provided leadership and daily management for a district generating over $5MM in annual revenues through strategic sales planning, compression selling, district meetings, and 1-1 performance sessions to educate on maximizing business results. • Grew territory business 11% to prior year sales for 2 consecutive years.• Increased Kosher and Natural accounts by 30% by targeting Kosher and Natural portfolio in Queens/ Brooklyn sector by creating customer specific business planning to optimize product Show less
  • Pepsico
    Sales Associate
    Pepsico Jun 2012 - Feb 2013
    Queens, New York
    Successfully trained and ran a Frito-Lay route in Times Square and Brooklyn, NY generating an average of 17k in weekly sales for 6 consecutive months.
  • Pepsico
    Revenue Audit Specialist
    Pepsico Jan 2011 - Jun 2012
    Bronx, New York
    Provided customer service for 5,000 customers located in the Bronx, Manhattan and Westchester County while creating new strategies to ameliorate the transition of Frito-Lays cashless policy to accepting cash.
  • Pepsico - Frito Lay
    Sales Intern
    Pepsico - Frito Lay May 2010 - Jan 2011
    Bronx, New York
    • Project leader for zone return to cash collection in the New York metropolitan area• Presented research to Frito-Lay leaders at headquarters regarding the fraudulent check issues with customers • Supported team in developing strategies to help stimulate sales by resetting customers stores to Frito-Lay standards and plan
  • Shane&Shawn Shoes
    Marketing & Operations Intern
    Shane&Shawn Shoes Mar 2010 - Jun 2010
    New York, Ny
    • Responsible for all marketing promotions and events of the company• Managed strategic marketing initiatives for SHANE&SHAWN products via social media and online promotions• Successfully developed and launched SHANE&SHAWN online retail store • Tracked company’s entire shoe inventory and sales on a daily basis and developed strategies to increase sales• Designed and implemented the posters exhibition and display of the product in the online store
  • New York Restoration Project
    Assistant Director Of Operations
    New York Restoration Project Apr 2009 - Sep 2009
    New York
    • Developed weekly work schedules for the operations department and distributed to NYRP department heads• Directed the purchasing department which included processing all invoices and receipts• Managed a twice-monthly payroll system, ensuring that all 60 employees and AmeriCorps were paid using ADP
  • Ford Foundation
    Human Resource Intern
    Ford Foundation May 2007 - Sep 2007
    New York, Ny
    • Developed presentation charts used by the Deputy Director to present to the president of the foundation consisting of the foundations personnel structure to track the diversity of organization• Created a comparative matrix to assist the Deputy Director in better understanding of the components of 12 overseas offices’ personnel • Redefined the foundations performance management practices by updating their HR website and handbook

Karina Hernandez Skills

Sap Microsoft Office Internet Explorer Bilingual Spanish First Aid Adp Payroll Sales Customer Service Payroll Accounts Receivable Outlook Powerpoint Microsoft Word Data Entry Teamwork Spanish Marketing Management Merchandising Microsoft Excel Leadership Social Media Sales Operations Training Human Resources Forecasting Sales Management Team Building Strategic Planning Account Management Team Leadership Social Networking Consumer Products Retail Marketing Strategy Inventory Management Business Development Cross Functional Team Leadership Public Speaking Market Planning Time Management Event Planning Strategy Negotiation Key Account Development Market Research Coaching Performance Management Competitive Analysis Fast Moving Consumer Goods

Karina Hernandez Education Details

Frequently Asked Questions about Karina Hernandez

What company does Karina Hernandez work for?

Karina Hernandez works for Sfe- Southwest Foodservice Excellence

What is Karina Hernandez's role at the current company?

Karina Hernandez's current role is Director of Business Development | Marketing Expertise & Innovative Leader.

What is Karina Hernandez's email address?

Karina Hernandez's email address is ka****@****ail.com

What schools did Karina Hernandez attend?

Karina Hernandez attended City University Of New York-Herbert H. Lehman College.

What are some of Karina Hernandez's interests?

Karina Hernandez has interest in Education.

What skills is Karina Hernandez known for?

Karina Hernandez has skills like Sap, Microsoft Office, Internet Explorer, Bilingual Spanish, First Aid, Adp Payroll, Sales, Customer Service, Payroll, Accounts Receivable, Outlook, Powerpoint.

Who are Karina Hernandez's colleagues?

Karina Hernandez's colleagues are Jenny Meeks, John Thomas, Celeste Windham, Luz Zavala, Marcus Wilkins, Allison Purmort, Mark Johnson, Ms, Rdn, Ld.

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