• Analyze digital marketing programs daily, weekly, monthly and seasonally and adjust to improve ROI.• Partner with various agency teams and cross functional partners to create insights that lead to marketing efficiency and scaling of acquisition programs • Test and learn across all programs to drive customer engagement and personalized experiences.• Subject matter expert for the organization on all aspects of Paid Search, SEO and Affiliate channels. Stay current on technology opportunities, new partners entering the market and trends both in and outside of the retail market. For further details around my past experience/role in Digital Marketing, please reach out.

• Developed relationships with customers in order to build clientele• Ensured high levels of customer satisfaction through excellent sales service • Generated over $100,000 in sales within the first month of the new positionImpact Created:• Developed a strategy to ensure the wallet sale goal was met for Black Friday weekend and the month of November.• Trained new sales associates on sales tactics, objection handling, and eliminating returns.

• Handled cash transactions with customers and handled difficult situations• Made sales referrals, cross-selled merchandise, and introduce new products• Acquired customers to sign up for mail services and other various promotionsImpact Created:• According to capture metrics, became a top cashier for 4 months.• Obtained over 90% of all customers name, email, phone and address information that I rang out.

• Responsible for guiding a team of 8 account executives to reach their highest potential• Work alongside the marketing department to develop media strategies and marketing plans• Prospect, cold call and develop proposals to corporate clients in the Central Illinois areaImpact Created:• Introduced consulting services in my first 5 months of this position, the first big innovative idea to be launched since 2014• Created the training manual for this tactic and trained staff members on how to confidently sell the service and assist clients in effectively marketing their business• Implemented promotional posting on social platforms to adjust to the changing industry standards

• Responsible for maintaining relationships with the 3 largest accounts within the agency• Establish and maintain strong relationships with clients to ensure quality customer service while growing their businesses and increasing their reach through appropriate advertising platforms. • Strategize modern marketing ideas to develop unique proposals that will set clients apart from their competition.Impact Created:• Promoted to Team Lead

• Constructed large data reports with recommendations using SAS and Tableau• Analyzed various data sets to find significant and meaningful insights• Utilized IBM SPSS to compute profitable and non-profitable customersImpact Created:• Uncovered insights that answered pressing business questions

• Launched a digital resource library on SharePoint to track all innovative ideas from imagination to its final product development stages, populated the library with 30+ projects• Gathered extensive research to provide the Innovation Leadership Team with line extension recommendations within the Prepared Foods brand, presented the recommendations for resource approval. • Analyzed data to identify insights and translate into business initiatives and actionable tasks to drive results while leading the development and execution of product innovation plans (concept development, feasibility validation, product R&D, business proposal and approval, project execution)Impact Created: • Developed a new database that the Marketing department will utilize on a daily basis.• Created a new product that will be added to the Prepared Foods portfolio.

• Assisted in the coordination of monthly marketing and fundraising events• Managed and developed online marketing campaigns on Facebook and Instagram• Responsible for cold calling 50+ prospects per day and following up with potential new membersImpact Created:• Brought new ideas that enhanced the workout experience resulting in satisfied members and acquiring new ones

• Consistently met and exceeded monthly quota of $500 worth of ad sales• Assessed and researched advertisements using Meltwater to determine effectiveness• Organized proposals and marketing campaigns to established and prospective clientsImpact Created:• Brought in 10+ new business accounts, that turned into returning clients• Assisted other Account Executives on cold calls and proposals to close sales

• Monitored 160 food and beverage businesses on Chicago Park District property• Facilitated in the organization of special events, such as the Air & Water Show• Worked alongside PCM's controller to balance out month-end financialsImpact Created:• Gathered research that showcased which businesses would benefit the city of Chicago• Ensured that 160 businesses on park district property were abiding all health and safety standards