Karina Gonzalez Email & Phone Number

Miami, Fl

Luxe Interiors + Design is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to magazine that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation.

Miami, Florida, United States

• Provide consultative services to clients seeking to cultivate stronger brand awareness, increase market share and revenue growth, implement marketing strategies and increase KPI's.• Digital strategy + execution for DTC brands, storefronts and service-based businesses. • Managed Social, SEO & SEM, utilizing data to optimize conversions. • Brand specific e-mail marketing campaigns for client retention, growth and brand awareness. • Utilized social media for brand awareness and growth initiatives through influencers & affiliates, brand partnerships and storytelling. • Organized small to large events for niche groups as a way to connect with specific markets.• Website creation, logo design and copy writing. • Managed remote marketing team, ensuring concise communication, teamwork and organization.

Miami, Florida, United States

•Strategic and Operational Management of marketing, sales and retail growth initiatives, ensuring KPI’s were being met.•Client centric sales leadership approach focused on new business, incentive programs and brand awareness.•Collaborated with internal partners to devise growth strategies to drive operational and revenue goals.•Cultivated new relationships with global manufactures, bringing on new retail partners to enhance the brand.•Created and fostered environments conducive to achieving high levels of performance while maintaining a positive atmosphere.

Miami, Fl

•Strengthened branding initiatives by developing marketing strategies to optimize outreach, visibility, awareness and exposure. •Led strategic planning through data and operational statistics to measure KPIs for continuous growth. •Motivated and aligned team to achieve key performance benchmarks congruent with corporate strategy.•Created and implemented customer focused revenue retention programs, and professional sales presentations.•Guided the development and launch of profitable new stand-alone products, such as FD Brazil and Source Book. •Created and launched new revenue streams utilizing multiple forms of media and strategic partnerships.•Leveraged industry trends to shape value-added solutions, forecasts and approaches for key audiences.•Implemented multi-cultural sales strategy by leveraging audience diversity and related products to key clients.

Miami, Florida, United States

•Ranked top 2 salesperson within the company for 10+ years. •Led Miami Dade sales territory, generating $2M + in annual revenue. •Averaged 30% market share growth in designated territory year after year. •Exceeded all new business development, client retention, product diversity, and revenue growth objectives. •Increased customer base by identifying client needs and delivering customized product solutions that achieved their goals and were within budget.•Cultivated strong relationships with clients, strategic partners, yielding high levels of retention, loyalty, and brand awareness.•Initiated brand specific event sponsorship packages, creating added value through various channels.

-Creatively built brand awareness and reader loyalty through event planning, promotions and strategic sponsorship initiatives.-80%+ circulation growth through innovative new reader acquisition tactics.-Strategic collaboration with Publisher and Advertising Director in development of executable revenue generating tactics.-Resourceful management and allocation of fixed department budget. -Cultivation of key relationships with various community groups and collaborative partners.

Executive Mba, Business, Management, Marketing & Strategy

Bachelor Of Arts, Mass Communications, Liberal Studies