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Problem-Solver. Opportunity Hunter. Being a problem solver has been at the center of my entire successful sales career.In my early years, I helped my family navigate complex government support systems like assisted living, food stamps, and healthcare for my grandparents. Later I applied those skills to figure out how to apply for college, what to study and how to get my first corporate job in the uber-competitive landscape that we know as NYC. My intrinsic curiosity and problem-solving skills have led me to have an accomplished sales career spanning 25 years in the Digital Marketing Technology space, selling to every industry out there. My ability to hunt for opportunities has given me the chance to test, learn and refine the skills needed to address difficult sales situations and generate revenue in unexpected places.Talk about “been there, done that..” I’ve opened new territories like CPG, Automotive, Consumer Electronics, and Pharmaceutical industries for start-ups with new technology sectors. I’ve gone head to head against competitors that owned entire industries and won, becoming the vendor of choice for the industry.I've identified and created "go-to-market" plans for additional sales channels within an existing client base. I’ve been the first to upsell new products to existing clients.I’ve gotten existing clients to pay the current market price for the same services.I’ve joined low-value transactional sales teams and paved the way for selling strategic, high-value, multi-year contracts.I’ve taken “at risk to renew”, and complete “loss of trust” customers and turned the relationship into a partnership and turned them into high-value customers. I’ve identified new use cases to sell to existing-customer.I’ve advocated for my customer which resulted in big-dollar deals and ensured a path to cultivating key accounts.The results have been nothing short of incredible. I have Increased average order sizes by 40x, opened multi-million dollar territories, paved the way for new product development, and decreased churn rates by 50%. I can’t wait for the chance to problem solve and identify untapped sales opportunities for your organization!
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Major Account ManagerPosit PbcUnited States -
Strategic Sales DirectorVimeo Sep 2022 - PresentNew York, Ny, Us -
FounderPurpose Based Sales Consulting Jan 2021 - PresentOur firm specializes in applying your best customers’ success into a customer-centric sales strategy that your entire organization can rally behind. We offer services that help evaluate your best customers’, create tactical plans, host educational seminars, and support sales teams to weave that customer-centric approach in everything that they do. Additionally, we evaluate, diagnose, and prescribe solutions for gaps within sales knowledge, sales process, and sales materials. Train sales teams on in-depth target industry knowledge, account planning, identifying the best audience for outreach, accurately assessing sales qualifications, and 1:1 coaching. Client Results: Increased average deal size 7-10x Structured reoccurring revenue model with an annual multi-product package. Identified and created a go-to-market sales strategy for 2 additional sales channels. Managed the recruitment, hiring, and training of the sales team. Expanded 2x. Implemented sales qualification process (MEDDICC)
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Co Founder/ Head Of Marketing & PartnershipsDivers Ready! Apr 2019 - PresentDivers Ready!, is a scuba diving training, travel, and media company. We create educational video content about scuba diving to attract new divers and to help current divers have the best experience. The content lives on our website, a YouTube channel, which is the fastest-growing with over 50,000 subscribers, and an email newsletter. We curate once-in-a-life-time scuba diving travel adventures like, the sardine run in South Africa. We teach 1:1 advanced and technical scuba diving. To partner with us please email karina@diversready.com
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Director, Enterprise SalesYext Jan 2021 - Aug 2022New York, Ny, UsYext, the AI Search Company, offers a modern, AI-powered Answers Platform thatunderstands natural language so that when people ask questions abouta business online they get direct answers – not links.• Achieved 120% in new business sales quota in 2021 selling only enterprise search. • Identified a high-value, long-term client at risk of renewing. • Created a strategic and tactical account plan on how to ensure renewal and to build new opportunities that I presented to the EVP of Customer Success which is being executed. -
Senior Professional Services Account ExecutiveAdobe 2017 - 2020San Jose, Ca, Us• Achieved 100% sales quota annually, was responsible for 40% of the territory quota, and developed 2.5x the needed pipeline that made me the top performer in my group.• Sold 30x larger deals than previously sold in the territory (new and upsell). • 2018 Received “Deal of the Quarter” Award. • Turned a high value “at risk to leave” client into a satisfied partnership that bought 6x more in consulting services than previously and 3 new technologies. • Tripled client spend on consulting services while successfully resolving multiple clients implementation, integration, and satisfaction issues. Opened multiple opportunities for new technology sales. • Oversaw complex integrations through high-level orchestration & people management.• Supervised cross-functional client and internal stakeholders (multiple marketing divisions, IT, engineering, and consulting) to ensure the success of services and technology sold. -
Vice President Of Enterprise Sales, RetailEpsilon 2015 - 2017Irving, Texas, Us• Created strategic partnerships with 25 enterprise accounts by learning their business goals, ensured the technology and services they used supported the goals, was the primary point of contact for client needs. • Achieved $9M in upsell business in first year, exceeded personal and annual quota.• Closed a $4M contract within 6 months of being hired; 3x faster than average. Instantly built a pipeline (valued at $5M) with client for the next 2 years.• Successfully up-sold clients that renewed flat for 5+ years with new products.• Advised and oversaw internal teams to ensure alignment and orchestration was in place to achieve the clients value realization. -
Director Of Strategic Accounts + PartnershipsSynthesio 2014 - 2015New York, New York, UsNow part of Ipsos Managed North American territory with primary focus on Consumer Packaged Goods, Alcoholic Beverages, Healthcare and Government; responsible for business and client management.First to penetrate CPG industry, quadrupled client base. Collaborated with internal teams to establish a seamless internal process for client management to ensure prompt issue resolution, customer satisfaction and upsell opportunities #2 performer globally. Exceeded quota with sales over $1M. -
Regional Sales DirectorPinchme 2013 - 2014New York , New York , UsClient management of east coast Consumer Packaged Goods companies; Exceeded quarterly quotas of $750kGrew and managed a successful Account Management team of 3. Created the protocol, onboarding and relationship maintenance process. -
Director Of Business DevelopmentDotomi 2012 - 2013Chicago, Il, Us(A Division of ValueClick, Inc.)Manage Mid-Atlantic territory sales with primary focus on strategic retail accounts with 150+ stores and more than $500M in revenue. Developed integrated solutions that enable marketers to leverage customer data to develop and execute consumer online, offline (CRM), and loyalty data to create 1:1 personalized ongoing messaging across all devices to drive top line and incremental sales. Partnered with prospective clients to fully understand their prospects, business trends, financials, and key business metrics to create strategic plans.Established relationships with executives at Hudson’s Bay (Lord & Taylor), Ruelala.com,Weight Watchers, Bed Bath & Beyond, DXL, TJX, Michael Kors, Sam Ash, Uncommon Goods, C Wonder, and XO Group. -
Account DirectorMagnetic 2011 - 2012New York, Ny, UsChallenged with driving revenue for technology company that leverages merchandising data to create personalized marketing messaging.Developed strategy to target major retailers that generated more than $50M in Internet-based revenue and represented the Internet Retail Top 100. Established relationships to show how MyBuys would align with retailers’ merchandising strategies and how the technology would fit into their larger corporate personalization strategy to drive an increase in their online sales. -
Regional ManagerForesee Results 2008 - 2011Ann Arbor, Michigan, UsLed all aspects of the client relationship; responsible for account management, renewal, upsell and new business development.Achieved 95% renewal rate over 3-year period. Secured, saved and increased spend of existing clients by providing attentive client service and identifying up-sell opportunities. Doubled and tripled spend of many clients that had many years of flat renewals -
Senior Manager, Business DevelopmentEmarketer 2004 - 2008New York, Ny, UsExceeded goals each year and ranked #1 in sales (2008) among 20-person sales team at a provider of market research/trend analysis on Internet, ebusiness, online marketing, media, and other technologies. Propelled sales in a new geographic territory spanning NY and across New England. Utilized consultative approach to convey digital marketing/eCommerce strategies and negotiate complex sales with decisions makers (C-level executives, marketing executives, procurement) in the travel, consumer product goods, advertising, retail, and telecom industries. Served as mentor to newly hired Business Development Managers. -
Staff AssociateHarvard Business School 2002 - 2003Boston, Ma, UsContributed to meeting $500M capital campaign goal by supporting the identification, cultivation, and solicitation of prospects with international alumni. Conducted cross departmental strategic capital campaign duties and coordinated activities and procedures for social events (e.g., alumni invitation lists, contract negotiations with facility and printing vendors, alumni follow-up). -
National Account ManagerYouthstream Media Networks 2000 - 2002Recognized as the leading sales producer in assigned division year over year at a provider of offline and online media marketing services aimed at the 18-24 year student market. Brought on board as second sales person in the Recruitment Advertising team to manage and drive growth in a 14-state East Coast territory. Met/exceeded sales goals despite challenges with fierce competition and economic downturns.
Karina Blackman Skills
Karina Blackman Education Details
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Marist CollegeCommunication And Media Studies
Frequently Asked Questions about Karina Blackman
What company does Karina Blackman work for?
Karina Blackman works for Posit Pbc
What is Karina Blackman's role at the current company?
Karina Blackman's current role is Major Account Manager.
What is Karina Blackman's email address?
Karina Blackman's email address is km****@****lon.com
What is Karina Blackman's direct phone number?
Karina Blackman's direct phone number is +191797*****
What schools did Karina Blackman attend?
Karina Blackman attended Marist College.
What skills is Karina Blackman known for?
Karina Blackman has skills like E Commerce, Digital Marketing, Crm, Market Research, Online Advertising, New Business Development, Sales, Digital Strategy, Analytics, Strategy, Lead Generation, Marketing.
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