Karin Chan Email & Phone Number

Petaling Jaya, My

Streamlining digital content workflows and managing content deliverables for 40+ clients in Australia and Singapore, including direct client management for a prominent Australian law firm.My team builds landing pages, optimises pages for SEO, creates Google and Facebook ads, writes blogs, curates social media copy and everything in between for digital marketing.Our clients span a variety of industries, including but not limited to lifestyle, home renovation, healthcare, construction, property and more.

Versatile freelance writer and editor with experience across varied industries, such as:- Telecommunications: Wrote regional op-eds for telco industry leaders such as CommScope- Health: Proofread and edited a corporate style guide for the Malaysia Healthcare Travel Council- Lifestyle: Researched and wrote feature articles for Fireflyz (FireFly Airlines' in-flight magazine) and Essential Education- Food: Built a content strategy and wrote/edited articles around food for a Singapore-based food brand- Gaming: Created narrative and dialogue for mobile and PC games by studios based in Asia. Also edited The Cyclist: Tactics, a turn-based pro cycling strategy game by Camshaft Software in New Zealand.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Trained, oversaw and managed new members of the Content and Research team alongside the Director, Content & Research. Led content development for clients such as Merck, The Australian Regional Trade for Development (RT4D) Facility, Ministry of Law Singapore, Amazon, World Police Summit, COP28, edotco, Ingenico, Vertex Ventures, Kickstart Ventures and 500 Global.Lead writer and editor for Made in SG, a book detailing the journeys of 25 Singaporean entrepreneurs from the Enterprise Leadership for Transformation programme.Created bylines, speeches and award submissions for in-house marketing efforts, leading to significant wins for Redhill at PRCA Southeast Asia, PR Awards 2021 and PRISM Awards 2021.Managed agency-wide production and curation of thought leadership articles on the Redhill Insights page.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Developed an extensive variety of content to support client communication objectives from Singapore and Australia to Europe and the Middle East. These covered telecommunications, VC, health, lifestyle, sustainability, automotive, fintech, crypto, education and other industries.Led content development for clients such as SC Ventures, Kickstart, edotco, Vertex, Foresight Economics, Cloud Kinetics, IHG, Homage, Neuroglee, Miya Health, Lemi, SensorFlow and more.Curated and managed the Redhill Review Medium site, raising posting frequency to three articles a month with an average read ratio of 41%.Contributed to MDEC winning a Gold Award for Excellence in Event Marketing (Virtual) in Marketing-Interactive's Marketing Excellence Awards 2021 for their fully virtual 100 Go Digital campaign.

Shah Alam

Created ATL, BTL, and digital communication material about TIME dotCom and AIMS Data Centre. Specialised in the Enterprise and Data Centre segments, with a secondary focus on Consumer and SME.Key achievements:- Spearheaded the content revamp of the entire AIMS website and TIME Enterprise web section in 2019- Launched the 1Gbps and the no lock-in contract home broadband plans and campaigns- Produced award submission papers for AIMS Data Centre in the DCD Awards 2018 and 2019, twice emerging as finalists in Asia- Developed and produced the first TIME Style Guide- Lead content creator and curator of the TIME Blog- Built the digital persona of TIME's first-ever Facebook chatbot- Completed a major revamp of Enterprise marketing collateral- Developed a new billing template for the Consumer and SME segments

Kuala Lumpur, Malaysia

Took on additional administrative tasks such as budget allocation, issuing invoices, organising editorial briefs and flatplans, creating social media and website schedules as well as managing junior staff in the absence of the Editor-in-Chief.

Kuala Lumpur, Malaysia

Wrote and fully subedited short and full-length features, personality interviews, advertorials, experiences and reviews for both the Expatriate Lifestyle and the Special Project teams. Expatriate Lifestyle was a monthly lifestyle magazine for expatriates in Malaysia, while the Special Project team produced publications or digital work on demand for external clients including Tropicana Corporation, Royal Selangor Golf Club, CIMB and more.Managed Expatriate Lifestyle's digital platforms (Facebook, Twitter, Instagram and website) along with producing daily website content and publishing a weekly online newsletter. Relaunched the Expatriate Lifestyle website alongside a four-writer team that produced brand new content, recategorised and streamlined thousands of pieces of existing content in two weeks.Mentored junior writers and interns, guiding them in improving both their writing capabilities and their approach to interviews and event coverage.

Bangsar

Wrote features and subedited text content for VisionKL, a monthly tourism-focused magazine available only in hotels, and the VisionKL website. Topics covered food, events, shopping, culture and travel.Conducted video interviews with chefs, general managers and restaurant owners for the Malaysia International Gourmet Festival (MIGF) organised by my company, and supported production of the MIGF Pre-Festival and Festival Magazines.Covered all MIGF events (TasteMIGF, Grand Finale) and Dine-Arounds at participating restaurants, both for video interviews and written articles.Wrote, curated and subedited articles and text for client supplements such as ERAMAN Malaysia, The Melium Group and JKKN, and created new mockups for in-house supplements on tech, education and health.

Cyberjaya

Coordinated the release and publication of products and product updates in tax, accounting and legislation, primarily for Malaysia and Singapore.Simultaneously managed a spread of different products from Australia, Malaysia, Singapore and India, adapting and catering to the styles and audiences of each region as needed.Executed copyediting to maintain consistency in house and product style, grammar, structure and punctuation rules, and conducted thorough fact-checking.Trained in specialised publication software such as Citrix and Arbortext Editor to check for and insert XML tagging in the content to enable cross-medium product publication.Successfully met the 24-hour turnaround time for the publication of the 2014 Singapore Budget Report from time of Budget announcement.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: Pre-departure Briefing (Volunteer), Orientation Committee (Normanby House) Dean's List Award Recipient (twice)

Education record

Activities and Societies: Police Cadets (Vice President) Editorial Board (Editor-in-Chief)