Formerly GTB Social. Client: Ford Motor Company (main), lululemon (project-based)Managed a team of Senior, Mid and Associate-level Social Strategists to develop content briefs, POVs, insights and recommendations for internal teams, agency partners, and clients, while ensuring execution remains on strategy and to plan.Leveraged social publishing, industry and cultural knowledge to develop robust strategic approaches to the practice of response management, brand advocacy… Show more Formerly GTB Social. Client: Ford Motor Company (main), lululemon (project-based)Managed a team of Senior, Mid and Associate-level Social Strategists to develop content briefs, POVs, insights and recommendations for internal teams, agency partners, and clients, while ensuring execution remains on strategy and to plan.Leveraged social publishing, industry and cultural knowledge to develop robust strategic approaches to the practice of response management, brand advocacy, community building and social platforms through the lens of Ford business priorities.Continued to partner with GDIA to refine social measurement and guided teams, agency partners and clients on established best practices and potential test and learn opportunities. Translated performance metrics and social observations into actionable insights that informed future planning and creative development​.Developed influencer/ambassador toolkit for lululemon to support product launch for blissfeel running shoes. Show less

Client: Ford Motor CompanyManaged a team of Senior, Mid and Associate-level Social Publishers to tell stories on social that align to the Ford Global Narrative.Guided the planning and social distribution of multiple high-priority vehicle reveals, launches and priority programs to executional excellence, leveraging institutional client knowledge, mastery of social platform tools and a keen understanding of quantitative data and qualitative insights about cultural movements and… Show more Client: Ford Motor CompanyManaged a team of Senior, Mid and Associate-level Social Publishers to tell stories on social that align to the Ford Global Narrative.Guided the planning and social distribution of multiple high-priority vehicle reveals, launches and priority programs to executional excellence, leveraging institutional client knowledge, mastery of social platform tools and a keen understanding of quantitative data and qualitative insights about cultural movements and trends in the social and digital space.Partnered with GDIA - Ford’s Global Data Insights and Analytics team, to develop a methodology, taxonomy and publishing process to more accurately and deeply understand what success looks like in owned and earned social media. This reporting led directly to actionable creative and publishing best practices and test and learn opportunities that became standardized across agency partners and global Ford teams.Oversaw the Ford Social response management practice, bringing together agency partners, GDIA and Khoros/Spredfast reps to troubleshoot, plan and guide product development to meet the needs of the client. Show less

Client: Ford Motor Company- Managed a team of Senior, Mid and Associate-level Social Publishers to tell stories on social that align to the Ford Global Narrative - Guided the planning, production and distribution of "Hum/Hero/Heart" social content - Oversaw the development and maintenance of social platform strategies and playbooks to identify proper usage of products against goals and objectives, proven/experimental tactics for creative production and delivery and be the pulse… Show more Client: Ford Motor Company- Managed a team of Senior, Mid and Associate-level Social Publishers to tell stories on social that align to the Ford Global Narrative - Guided the planning, production and distribution of "Hum/Hero/Heart" social content - Oversaw the development and maintenance of social platform strategies and playbooks to identify proper usage of products against goals and objectives, proven/experimental tactics for creative production and delivery and be the pulse on what's right, wrong and awesome in terms of capability- Supervised Ford Social moderation, response management, surprise and delights and overall channel maintenance- Supported Global Social Publishing Director and Social Strategy Director to improve Global collaboration and communication to align Ford social operations and strategy Show less

Client: Ford Motor CompanyExecute day-to-day social aspects of Content Hub, a cross-disciplinary team of individuals tasked with telling Ford Motor Company brand stories to a deficit audience to shift overall brand opinion. Help develop these storytelling opportunities into content distribution strategies which include targeting, development of content based on social best practices, and publishing based on audience insights and past performance. Develop and implement distribution plans… Show more Client: Ford Motor CompanyExecute day-to-day social aspects of Content Hub, a cross-disciplinary team of individuals tasked with telling Ford Motor Company brand stories to a deficit audience to shift overall brand opinion. Help develop these storytelling opportunities into content distribution strategies which include targeting, development of content based on social best practices, and publishing based on audience insights and past performance. Develop and implement distribution plans to reach and engage this audience with paid social across multiple platforms.Work closely with social team to identify emerging cultural trends, stay informed and engaged on latest social platform features and opportunities, help to establish audience-first insights based on analytical data and qualitative sentiment analysis. Show less

Licensed and certified to buy and sell Real Estate in the State of MichiganCommunicate professionally with clients and colleaguesCreate and distribute marketing materials to current and potential clientsMaintain website and manage social media presence

My essential duties include developing and implementing a social media strategy; creating, curating, and managing all published content for our clients; engaging in dialog with audiences and monitoring customer issues; monitoring and adopting social media trends; and compiling monthly reports to demonstrate growth. Social media has become such an important tool for businesses to connect with their current and potential customers, and I’m excited to have the opportunity to help our clients… Show more My essential duties include developing and implementing a social media strategy; creating, curating, and managing all published content for our clients; engaging in dialog with audiences and monitoring customer issues; monitoring and adopting social media trends; and compiling monthly reports to demonstrate growth. Social media has become such an important tool for businesses to connect with their current and potential customers, and I’m excited to have the opportunity to help our clients achieve their goals.Other day-to-day duties include conducting online advocacy and open stream for cross-promotions; developing and expanding community outreach efforts; overseeing design (Facebook Timeline cover image, profile picture, thumbnails, ads, landing pages, Twitter profile, blog, etc.); designing creating and managing promotions and social ad campaigns. Show less

Managed all incoming mediaAssigned and coordinated editors based on requirements of projectProvided art direction and quality assurance of final projectCreated, arranged, and executed appropriate media for deliveryManaged day-to-day tasks in office (order supplies, ship packages, field phone calls)

I read some really bad scripts. I also read some really good scripts. When one of those really good scripts comes along, I help make it into a movie.

Michigan State University's premiere improv comedy group