Karissa M. work email
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Karissa M. personal email
A driven global marketing leader, I've spent decades turning ideas into tangible results, particularly in the premium and luxury cosmetics industry, where I've worked with iconic brands like L’Oréal, Clinique, and MAC. During my time at MAC, I took on the role of General Manager, where I was responsible for overseeing all aspects of the brand's financial structure.In addition to my cosmetics experience, I've also embraced my passion for the superfood and wellness sectors, working with brands like Boost Juice, Power Super Foods, and Well Naturally. Whether I’m transforming MAC Travel Retail’s performance for Estée Lauder or supporting innovative tech startups, my strength lies in delivering results by blending data and consumer insights along with global experience and sharp intuition.Awarded for my leadership abilities, my teams deliver on strategic direction and consistently drive profitable campaigns and innovative strategies. I value authenticity, encourage optimal performance and believe in cultures of transparency, understanding and purpose. A curious mind, the confidence to act and the ability to adjust are keys to delivering exceptional results. I’ve worked with numerous recognised Australian entrepreneurs. These invaluable experiences have primed me to launch my own business (https://www.optync.com/) – a passion and purpose to which I have long aspired. My shared purpose through OPTY is to provide truly effective products that empower people to look and feel their best. OPTY is authentic; we offer products made from natural, scientifically proven ingredients (all ethically and sustainably sourced) that provide optimal health benefits. With my co-founding partner, Cate Lilja, I am creating a brand that provides effective, innovative products, cultivating the link between wellbeing and skin health.
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Co-Founder And DirectorOpty.NcMelbourne, Vic, Au
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Co-Founder & DirectorOpty.Nc Aug 2018 - PresentByron Bay, AustraliaConceptualised in 2018 and launched in 2019, OPTY.NC is a privately-owned Australian brand developed with the sole purpose to empower people to feel and look their best. OPTY offers a collection of ingestible wellness products revolutionising the skincare industry with our gut first, personalised approach for complete skin health. We offer quality products made from natural, ethically sourced, scientifically proven ingredients that provide optimal health benefits. The result is optimum bioavailability and performance. Globally recognised and awarded for our results driven, all in one formulations, OPTY is sold online and via high-end skin clinics and via bespoke skin health retailers. We are socially responsible and ethical in everything we do, from our people and practices to our products and the results they produce.OPTY works only with like-minded partners, developing mutually beneficial relationships to ensure our ethical standards are reflected in every aspect of our products.Every purchase of an OPTY product helps fund global, social and environmental impact initiatives.
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General Manager MarketingHeritage Brands Sep 2022 - Jun 2024Melbourne, Australia -
Group Marketing ManagerVitality Brands Worldwide Apr 2015 - Jul 2018Melbourne, AustraliaFounded in 2003, Vitality Brands is a privately owned Australian company dedicated to developing wellness products that influence lives in a positive way. This role is responsible for the oversight of all food brands, sunscreens, bath, body and home brands, spanning all distribution channels. • Executive leadership role, focused on elevating and strengthening marketing execution across the portfolio, evaluating strategic positioning in order to develop a forward plan for growth; • Redefined brand positioning and marketing strategy for 5 brands, leading a series of projects spanning discovery, trend analysis and GTM roadmaps to realise business owner concepts;• Maximise value return from an advertising & consumer promotion budget, thinking creatively and working collaboratively across the business to develop considered, targeted marketing initiatives;• Manage a team of 13 spanning marketing, design, training & education, communications & PR, structuring roles and recruiting talent to create an aligned and harmonious function;• Forge influential working relationships with partners and industry bodies such as the Cancer Council, securing investment for brand campaigns meeting shared objectives;• Define, improve and implement marketing systems, processes and tools across the business including brand bibles and style guides, driving best practice and continuous improvement. -
Consultant, Marketing & Business DevelopmentVarious, Melbourne & New York Aug 2011 - Feb 2014Melbourne, Aust & Ny, UsaDuring this period, I undertook a number of marketing, brand strategy and business development consultancy roles with major brands across Australian and International markets. Key projects and achievements included:• Marketing Director for KOKO Black (2013-2014), collaborating with creative peers to relaunch ‘look and feel’ across all stores while also launching 7 new retail spaces in an 18-month period;• Collaborated with Social Marshal (2012-2013) to launch the business in the Australian market, signing brands including Hoyts, API, The Retail Zoo, Endota Day Spas, and 7-Eleven;• Supported growth of UK-based Yoshki (2012), diversifying their value proposition by identifying relevant applications of their core IP protection product across new markets;• Developed a strategy for the launch of Bloom in Australia (2011), creating targeted plans for multiple brands to appeal to differing consumer groups across a variety of retail channels.
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Marketing DirectorRetail Zoo/Boost Juice May 2010 - May 2011Melbourne, AustraliaAppointed to provide strategic marketing direction to the executive leadership team, I focused on the development and execution of marketing, PR/communications and digital strategies to boost competitive position and facilitate continued growth. Leading a team of 12 marketing, creative, customer and product development staff, I also developed key stakeholder relationships across the franchise network in order to improve marketing ROI. • Delivered Boost’s most profitable product campaign realising a 25% sales increase, building a partnership with major Australian retailer, Myer;• Built a high performing and engaged marketing team, recognised through receipt of the ‘Employee of the Year, Courage’ award for delivering results in a challenging business environment;• Launched the inaugural 360-digital communications strategy significantly under budget, developing social media and digital marketing platforms that are still in use today. -
Marketing ExecutiveMattel Australia Jan 2008 - Dec 2009Melbourne, AustraliaAppointed to reinvigorate the performance of Mattel’s ‘Girl’ brands in the ANZ market, I led the development and execution of marketing plans and pricing strategies, diversifying distribution channels to improve sales performance and market share. During this period, I led a commercial management team of 6 across Australia and New Zealand and worked to strengthen strategic alliances with partners such as Disney. • Leading a successful team, we increased Barbie’s market share and returned the brand to the #1 position, executed a successful 50th Year campaign recognised by USA head office as a best practice example;• Elevated the capabilities of the ‘Girls’ team and launched a suite of new sales and business analysis tools to support continued performance. -
Executive Director, Mac Travel Retailing WorldwideEstee Lauder Inc. Jul 2005 - Nov 2007New York, UsaPromoted within Estée Lauder to lead the MAC Travel Retail (TR) brand across EMEA, the US and APAC, my objective was to create and execute an aligned marketing strategy for TR while building the capabilities of an international team to drive sales and profitability growth. Defining and executing strategic sales and marketing plans in a unique sales channel, I improved cooperation between the Travel Retail channel and the MAC brand, underpinning an uplift in P&L performance. • Exceeded 2007 plan by 15% as a result of strategic re-positioning and improved marketing execution; • Negotiated primary and secondary animations in all DFS (partner) doors to replicate MAC’s DNA in-store;• Increased sales and reduced costs by making product launches more efficient, defining new responsibilities and timelines in partnership with key MAC brand stakeholders. -
Marketing Director & Regional Marketing Manager Emea, Clinique Travel RetailEstee Lauder Dec 2000 - Jul 2005New York, UsaJoining Estée Lauder’s Clinique brand in the Travel Retail channel as Regional Marketing Manager, EMEA, I led product launch, pricing and in-store merchandising. In 2003, I relocated to the New York Global Head Office and as Marketing Director developed a new strategic position for the Clinique Travel brand, leading programs across EMEA, the US and APAC.• Secured executive approval for a new strategic brand position, including renovation of set packaging, promotional strategy and pricing guidelines;• Delivered a 20% increase in sales through the successful launch of new Clinique campaigns across EMEA;• Gained accountability for the Stila Cosmetics brand in 2001, creating and reinforcing brand personality to deliver a profitable launch into the EMEA market.
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Senior Brand Manager, MaybellineL'Oréal 1995 - 2000Melbourne, AustraliaInitially appointed as Areas Sales Manager for QLD, I worked with the Australian subsidiary of +€25BN L’Oréal S.A. in a series of brand management roles, culminating as Senior Brand Manager for Maybelline in 1999. • Contributed to Maybelline’s improved market share, taking the ranking from #10 to #1 in Australia in just 2 years.
Karissa M. Education Details
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Honors Graduate -
The Coaching RoomMaster Coach, Meta Coach, Nlp & Ns Practitioner -
Estée Lauder Companies -
Estée Lauder Companies
Frequently Asked Questions about Karissa M.
What company does Karissa M. work for?
Karissa M. works for Opty.nc
What is Karissa M.'s role at the current company?
Karissa M.'s current role is Co-Founder and Director.
What is Karissa M.'s email address?
Karissa M.'s email address is ka****@****.com.au
What schools did Karissa M. attend?
Karissa M. attended Queensland University Of Technology, The Coaching Room, Harvard University, Vassar College.
Not the Karissa M. you were looking for?
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Karissa Bowen, M.Ed.
Senior Project Manager, Learning Experience Design At Digital PromiseWashington Dc-Baltimore Area -
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