Karissa Bailey Email & Phone Number

California, United States

Santa Clara, California, US

Motivate and manage the teams responsible for Global Brand, Digital, Integrated Marketing Campaigns, Paid Search, Creative Project Management, and our Executive Briefing Center.Work within an agile marketing framework building full-funnel program strategy, development and experience design, ensuring that all marketing channels and communications are.

Santa Clara, California, US

Drove and managed the teams responsible for Global Brand and omni-channel Demand Campaigns, Marketing Program and Project management.Worked with Chief of Staff to define, plan and roll out an agile marketing and scrum operational model to ensure cross-functional alignment and increase KPI attainment, inclusive of tech stack and tools. Managed the ongoing.

San Jose, California, US

Developed strategic campaigns and cross-channel programs for Information Governance, Backup & Recovery, and Information Availability product sets and drove creation of content, customer journeys and global execution.Worked with cross-functional teams to gather requirements, develop core content and build plans that delivered against key strategies for the.

San Jose, California, US

Responsible for global campaign planning and management for Symantec's SMB &.Cloud Security product line, including theme development, content strategy, demand generation journey development, asset planning and global execution.Part of the core team responsible for the launch of Symantec Endpoint Protection Small Business Edition 2013, including campaign.

Hackensack, NJ, US

• Led the team responsible for overall marketing communication strategy and execution including lead generation and nurturing, marketing automation, collateral and asset development, management and translation, events.
• Managed technical requirements and implementation of a new corporate website and executed it across 10 languages in multiple countries. Implemented on-time in each region at less than half of the original budget.
• Worked with product marketing to define go-to-market and vertical market strategies.
• Implemented programs and processes that doubled lead conversions.
• Designed new content production and program management processes that led to a 20% decrease in marketing spend and decreased time to market by half.

• Lead overall company marketing function, reporting to the CEO, including lead and demand generation programs, advertising, product marketing, marketing automation, new product development and introduction, website.
• Developed a business and launch plan, company identity system, pricing, logo and website for a new SaaS product line: plaingood.com.
• Developed and implemented a new sales process for both inside and outside sales teams to track and measure progress, organize opportunities and increase efficiency, including modifying comp plans and success criteria
• Created an on-going series of targeted campaigns to reach out to older or unprocessed contacts, leading to 6 new customers within the first month.

San Jose, CA, US

• Led product marketing and marketing program efforts, as Interim VP of Marketing, including campaign marketing, demand generation, internally developed events, tradeshows, content development, PR, competitive analysis.
• Managed global channel development and enablement programs. Helped develop and institute a new industry targeted channel program that brought in leads that closed in just days versus months with previous programs.
• Managed a staff of product marketing and marketing communications professionals and directed the work of internal telesales team to effectively promote company products and properly filter opportunities to outside.
• Developed internal tools and processes to increase interdepartmental communication.
• Implemented Salesforce.com’s PartnerForce product to improve channel communications and channel sales processes
• Managed sales operations processes including administrative management of Salesforce.com

Sunnyvale, CA, US

• Oversaw strategic planning and coordination of all marketing communications programs including demand generation, print and video production, collateral strategy and development, corporate events and tradeshows.
• Developed a targeted campaign-based marketing process to organize and coordinate messaging and drive demand. Process was fully adopted by sales staff and created a 300% increase in leads.
• Developed and coordinated the marketing segment of a company-wide product launch process, working with engineering, to improve communications during product development and ensure all tasks were complete at launch.
• Designed a telemarketing and webinar program that led to $3 million in revenue, an 8% increase, in it's 1st year of implementation
• Trained and managed a small staff of marketing communications employees

Paço De Arcos, Paço De Arcos, PT

• Developed new business and managed client accounts, including defining and executing marketing and advertising programs, and media planning and placement
• Developed customer promotions to increase awareness of Gymboree Corporation’s Zutopia brand, including on-site fashion shows, point-of-purchase displays, shopping sprees and concerts
• Managed the on-time release of peripheral products for Logitech, including managing the design and release of product packaging and developing in-store displays to promote new products
• Managed a staff of 2-3 Advertising Coordinators

• Implemented the company’s first web-based permission marketing campaign. Asked to present the campaign to all internal staff to promote similar programs throughout the company.
• Created national media strategy for Seagate, encompassing all forms of media and resulting in increased product awareness and improved public image.
• Directed the work of 3-5 Account Coordinators on up to 25 assigned accounts
• Conducted in-depth research on top markets for national accounts

Ba, Communications

Education record