• Record and collect data and report on identifying trends and areas of improvement• Responsible for strategy, development, and implementation of a brand’s products or services marketing campaign• Management of social media strategy to boost a brand’s visibility by executing the day-to-day campaigns of social channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn• Create compelling copy and content for social media posts in different languages, such as English and Brazilian Portuguese, that resonate with the target audience.• Analyze social media metrics by measuring campaigns through Analytics and Insights• Create an effective editorial calendar • Optimize websites for SEO for discovery and rankings. • Research targeted keywords as a guide for digital campaign strategies.• Analyze reports to identify areas of opportunity and trends to create actionable improvement plans.• Responsible for planning and managing campaigns through Google AdWords by creating, optimizing, and monitoring compelling ad copy, bids, and keywords.• Liaise with clients and stakeholders via telephone, email, and face-to-face.• Effective project management with accurate timelines.

• Conduct assessments and research to identify the client's needs• Use industry benchmark data and performance trends to establish goals such as link-building and content optimization• Make the adaptation on an existing snippet of the article to place the client’s link.

• Conduct global trademark search and compilation research report to be presented to senior-level management and general counsel for risk assessment.• Develop and refine trademark analytic reports for detection of potential trademark conflict and prevention of legal implications for clients.• Utilization of global search databases including Marquesa Pro and Saegis Global Gateway.

• Translate and proofread printed and virtual content from English to Brazilian Portuguese of all marketing material for health care plans and services, which Aetna International provides to its Brazilian Portuguese-speaking brokers and policyholders.• Proofread all mobile apps’ content for accuracy and consistency of terms and expressions.• Revise, compare and create new versions of marketing material from old versions to build consistency of terms and expressions throughout the material produced. • Responsive to employer’s requests and proactively communicate with marketing dept. manager on assignments’ needs.