Karli Williamson 🎨 Email & Phone Number

Portland, OR, US

San Francisco, CA, US

• 2 generated and 4 influenced opportunities in 3 months: I onboarded G2 buyer intent data, optimizing SDR inbound efforts, and impacting key opportunities.
• 366% increase in MQLs sourced from social: We were not utilizing organic social consistently as a channel, so I implemented and executed a process and social tool.
• 53% growth in email database in 4 months: Our house list was not performing well, so I worked with third-party email vendors to expand our reach and grow our list.
• Utilize HubSpot to track stage progression and build lists, landing pages, email campaigns, social, and reports.
• Our Google ads weren't driving toward company KPIs, so I created a new strategy to point all paid efforts to gated content that mapped to keywords.
• Wrote and implemented new email nurtures for free-tier users and web visitors.

Orchestrated one-to-one campaigns for enterprise customers, including Coca-Cola and Kikkoman, resulting in 2 expansions and 1 renewal within 1 quarter.Developed and executed a one-to-many field and partner campaign that aligned with business goals, resulting in 50% more total lead capture and 5 new community partners at an industry conference.Collaborate.

Portland, Oregon, US

Provided strategic and tactical marketing support for B2B SaaS startups including Vimeo, Palo Alto Networks, Metadata, Lightstep by ServiceNow, and Bonusly.Implemented an inbound process for webinar leads including lead scoring, funnel optimization, conversion measurement, and attribution modeling, resulting in a 5% increase in SQL to Opportunity.

San Jose, California, US

Implemented an inbound process for webinar leads including lead scoring, funnel optimization, conversion measurement, and attribution modeling, resulting in a 5% increase in SQL to Opportunity conversion rate in 6 months.Provided fractional team management and leadership support to marketing teams. Managed and trained direct report.Created and executed a.

San Jose, California, US

• Doubled registrations for hands-on workshops within 6 months of moving from in-person to virtual events.
• Project managed and executed various marketing campaigns including customer events and workshops in a fast-paced startup environment.
• Defined and tracked KPIs, measuring direct impact to business, and provided regular reports to leadership.
• Built and maintained relationships with executives, leaders, managers, and ICs across departments to collaboratively meet goals.
• Worked closely with Sales and CX to develop programs that resulted in expansions and renewals for existing key customers.
• Effectively communicate objectives and goals through milestones, stakeholder meetings, company updates, campaign briefs, sharing guides, etc. in formats that are easy to consume and fit the scope of the project.

San Jose, California, US

• Helped plan and execute Failover Conf, a conference of nearly 10,000 registrants that was built in under 6 weeks as a response to Covid. My support included: - Researching, evaluating, selecting, and building out all.
• Manage logistics and marketing efforts for hands-on workshops ranging from entry-level, use-case specific, and advanced training.
• Sell sponsorships and manage partner engagement for Chaos Conf, our annual user conference.
• Work with colleagues on #chaosforgood project, an initiative to utilize employee contributions (time and dollars) to support organizations that reflect the values of the company and the community.
• Technologies: Salesloft, Pardot, Google Suite, Zapier, Salesforce, Marketo, Data Studio, Netlify, Eventbrite, HeySummit, BigMarker, Swoogo, Zoom, Jira, Hootsuite, Asana, Outreach, Mutiny

San Jose, California, US

Beaverton, OR, US

• Plan and execute a variety of events for nonprofit technology associations domestically and internationally.
• Work with client and/or account manager to determine best dates and locations for events based on attendee locations, member feedback, competitive bookings, and pricing.
• Create RFPs and conduct thorough venue searches, vetting properties based on location, cost, and functionalisty to present the best viable options to client.
• Create, manage, and track event budget and invoicing, reporting to the client regularly.
• Work with a team or independently to create and maintain milestones, ensuring the event is progressing on track and flagging any potential issues while offering creative and efficient solutions.
• Lead weekly or bi-weekly meetings with internal teams and/or clients, providing status updates that include budget and attendance tracking, logistics updates, flagging any potential concerns and brainstorming creative.

Beaverton, OR, US

Portland, Oregon, US

• Developed and managed event milestones, setting dates for and tracking each task.
• Managed and coordinated shipping of event supplies, materials, signage, etc. from show to show.
• Handled all details of IT tradeshows with audiences ranging from 200-900 attendees.
• Developed and created dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind.
• Participated in weekly cross-departmental committee meetings to streamline processes and encourage communication.
• Developed and maintained relationships with repeat exhibitors, ensuring future business.

Nashville, Tennessee, US

• Offered excellent customer service as the first point of contact for incoming calls and inquiries.
• Handled all event-related matters including sales, contracts, coordination, management, and billing.
• Created processes and an event tracker for new event venue to track from prospect to contracting to post-event billing for easy reporting to owners, managers, and accounting.
• Manage team of coordinators and baristas, acting as coach and mentor while delegating and overseeing tasks.
• Worked with Horton Properties to utilize Horton Group’s building as an event venue while the building wasn’t in use by building a website on WordPress, creating a presence on social media and event websites, and.
• Tripled the average daily sale at Tin Cup Coffee, Horton Group’s in-house coffee shop, through marketing, community outreach, and altering prices and product sourcing.