Karl Littleboy Email & Phone Number

Bournemouth, GB

As Director of Performance Marketing, I continue to champion the creation of integrated, data-driven strategies that deliver results and ROI for our diverse range of B2B and B2C clients, including Visa, Zurich Insurance, and Quintet Private Bank.

Bournemouth, United Kingdom

Spearheaded the development of bbd's Performance Marketing team leading the creation of integrated marketing strategies for a range of B2B & B2C clients including Visa, Aruba Networks, Snow Software, and Montezuma’s Chocolates.

Bournemouth, United Kingdom

• Worked across a range of sectors from IT and Technology, to Financial Services, and eCommerce, producing and delivering demand generation campaigns for brands including Visa, Epicor, Veritas, Pittards, and Certitude.
• Launched eCommerce payment solution Visa Checkout using an innovative account-based marketing campaign, which generated over 200 merchant leads and led to the successful onboarding of high-profile retail clients.
• Doubled year-on-year eCommerce sales for leather goods manufacturer, Pittards, with the launch of ‘The Everyday Extraordinary’ campaign — a capsule collection for the modern gentleman. Our stand-out influencer.

Born out of a passion for performance and a belief that marketing should be effective, measurable, and scalable, we help ambitious brands increase sales, acquire new customers, and increase revenue-per-customer with Paid Advertising, CRO, and Email Marketing Automation.

Reading, United Kingdom

Responsible for the direction of HPE Software Services Customer Content and Advocacy Program, I delivered record annual results for the program. FY14-FY15, I achieved a 280% increase in HPE Software Services customer reference content and built a robust pipeline of over 150 prospective reference accounts.

Reading, United Kingdom

Project managed the delivery of HPE Software Services activities at two global events; HP Discover 2015 Las Vegas and HPE Discover 2015 London, directly contributing to over $40M of net new Marketing Contributed Pipeline per event.

Bracknell

Developed a diverse and well-rounded marketing skill set working on a range of different marketing initiatives. My contributions were recognised with a full-time graduate position with the HP Software Marketing team.

Diploma In Digital Marketing, Digital Communication And Media/Multimedia, 90% (Top 5% Of The Course)

Bsc, Business Management, First Class Honours (77%) | Professional Training Year (90.5%)

Activities and Societies: University of Surrey FC 1st Team Captain (2013-14)

A-Levels, English Literature (A*) Psychology (A*) History (B)