Karl Schmidt Email & Phone Number

I have extensive background in designing and implementing market research studies and work actively with all of my firm's clients. My primary focus is to provide strategically sound, highly actionable input to client decisions. That invariably requires the use of well-designed, well-executed, and properly analyzed market research. I have extensive training and experience in both qualitative and quantitative methodologies; this combination of skills has allowed me to design research methodologies for clients that harness the strength of both types of research. On the qualitative side, I am a highly experienced moderator, and have assisted my clients with innumerable focus groups on a wide range of strategic and tactical issues across the entire product development and marketing arena. I run high energy, fun focus groups that nonetheless maintain tight focus on the clients' objectives. This style helps me extract the nuances that will ultimately lead to optimal decisions for my clients. On the quantitative side, I oversee the design and analysis of large scale studies using a broad range of multivariate techniques that uncover underlying factors in the data, relevant clusters of customers, segmentation schemes that identify new product niches, optimal pricing for market share or profit, and more. I consistently strive to "harvest" data to its fullest extent and translate that harvest into meaningful, actionable recommendations for my clients.

Listed skills include Market Research, Marketing Research, Marketing, Focus Groups, and 9 others.