Karl Wiley Email & Phone Number

Northbrook, Il, Us

In addition to serving as Global President & CEO of SquareTrade / Allstate Protection Plans, responsible for Allstate Roadside and Allstate Dealer Services. Member of Allstate's enterprise senior leadership team.

Brisbane, California, Us

Global President & CEO of SquareTrade / Allstate Protection Plans. Responsible for a busines serving 150M customers across 17 countries in 4 continents.

Brisbane, California, Us

As COO, responsible for North American P&L of SquareTrade, including Revenue/Channel Sales, Supply Chain, and Customer Experience Operations.

Canton, Mi, Us

Part-time senior advisor to CEO and owners. Assisting with digital transformation initiative, business diagnostics, growth strategy and organizational development.

San Jose, Ca, Us

General Manager with P&L responsibility for all of Shutterfly's consumer brands, including Shutterfly, Tiny Prints, Wedding Paper Divas, MyPublisher, Groovebook, and ThisLife - a portfolio generating ~$1 billion in annual revenue.

San Jose, Ca, Us

P&L responsibility for all Shutterfly sharing and services products, including share sites, single album and project share, video, mobile, upload, organize and premium subscription services.

Us

Led U.S. operations of rapidly-growing business process outsourcing company with operations in India and The Philippines. Responsible for all sales, marketing & corporate strategy.• Oversaw 85% year over year revenue growth• Built robust sales pipeline from the ground up, engaging over 150 companies in 12 months• Closed business with 10 companies, including major e-commerce, financial services, management consulting and law firms• Negotiated multi-year contract with eBay & PayPal, worth ~$30 million• Led development of new practice areas, including Social Media Listening and Research & Analytics• Led complete overhaul of corporate messaging and sales materials; launched new website• Launched U.S. marketing function, including internet advertising, trade show marketing & direct mail• Opened U.S. office and recruited high-caliber sales & marketing team• Created business case for investment in new Manila operations center and secured board approval

MicroPlace – a wholly-owned subsidiary of eBay – is an online brokerage that enables individuals to make investments in the Microfinance industry, helping alleviate global poverty while earning a financial return.• Managed marketing, product management, business development, customer service and finance functions• Oversaw definition of all website and technology platform requirements• Worked closely with engineering, using an Agile development methodology, to implement and launch the system from plan to production in approximately 9 months• Executed extensive quantitative and qualitative market research to define target customer segments• Executed a multi-channel consumer marketing launch, including PR, keyword and banner advertising, viral marketing, and promotional partnerships with eBay and PayPal• Developed MicroPlace brand identity, logo and visual website design• Acquired NASD / FINRA Series 7, 24 and 63 securities licenses

San Jose, Ca, Us

General Manager of eBay’s $6 billion Technology & Media business in the U.S., including Half.com. Managed team of 10 category managersDriving Growth & Building Businesses as a GM:• Oversaw eBay’s $5.7 billion Technology & Media business, growing at 20% annually• Grew eBay’s Consumer Electronics categories from $370M to $560M in 5 quarters (51%)• Launched and grew eBay’s Wholesale Lots business from zero to over $50M in 1 yearStrategy & Analytics:• Directed / executed annual category strategy development processes for 4 years• Responsible for team’s ongoing deep category understanding – including weekly and monthly financial and industry reviewsConsumer & Trade Marketing:• Negotiated and directed execution of consumer advertorials with major Electronics publications • Directed an intensive natural search optimization process across all technology categories, achieving improved positioning across target keywords• Developed category-specific consumer and trade PR strategies, and served as a spokesperson for dozens of interviews• Directed eBay’s integrated presence at CES for three years ($300K budget with ~50 staff), with measurable positive ROI• Directed eBay’s presence at dozens of other major industry trade shows, conferences and summitsProduct / Site Experience:• Conceived and implemented new site features including Lot Size and Car Compatibility Check• Oversaw integration of product data catalogs, sourced from CNET and Shopping.com, in 10 categories• Responsible for ongoing category structure design and optimizationBusiness Development & Relationship Management:• Responsible for eBay’s relationship with major Technology brands, including BestBuy, Dell, Harman Audio, Pioneer, Olympus, Philips, Motorola, Kodak and others• Developed major commercial relationship with Casio to offer exclusive “eBay Mode” in digital cameras, in exchange for extensive offline and online promotion from Casio

San Jose, Ca, Us

General Manager of eBay’s Technology business in the U.S. Responsible for $3.2 Billion in annual GMV. Managed team of 6 category managers.

San Jose, Ca, Us

Founding member of eBay’s first B2B team, helping grow annual GMV from $191M to $487M over 21 months. Managed team of 2 category managers.

Berkeley, California, Us

Developed and implemented cross-functional European expansion strategy, and served as General Manager of Alibris Europe Ltd., responsible for marketing, business development, relationship management and supply chain management. Unit sales from European suppliers grew by over 300% during this time – twice the rate of overall company sales

Berkeley, California, Us

As the first to hold this position, managed development of strategic sales partnerships with leading on and offline book retailers and distributors, acquisitions, and major expansion initiatives. B2B sales grew 65% during this time

Haarlem, ., Nl

Developed and managed distribution and content acquisition programs for Tripod.com and Lycos.com, two of top ten sites on the World Wide Web at the time

Worldwide, Oo

Managed and participated in enterprise restructuring and turnaround projects in the former USSR. Led proposals and other business development and sales efforts resulting in over $4 million of new business to the practice.

Mba, Business Administration

M.A., International Affairs

B.A., Political Science