Karly Anderson Email & Phone Number

Rochester, MN, US

Eden Prairie, Minnesota, United States

• Leads the Lifetouch UX Team, driving end-to-end design initiatives for large-scale eCommerce platforms.
• Designs user-centric products, translating complex requirements into intuitive, pixel-perfect experiences.
• Develops and maintains design systems, ensuring visual consistency and quality across multiple platforms.
• Partners with cross-functional teams, including engineers, product managers, and data scientists, to align design goals with technical constraints and business needs.
• Leads rapid prototyping and iteration cycles, incorporating user feedback and analytics to continuously improve design solutions.
• Provides mentorship and guidance to the design team, fostering collaboration and design excellence.

Eden Prairie, Minnesota, United States

• Managed the full UX/UI design lifecycle for Lifetouch’s digital products, delivering responsive, user-friendly experiences.
• Collaborated with Data and Analytics teams to create data-driven designs, using insights to shape design direction.
• Led cross-functional collaboration with development teams to validate and troubleshoot designs during testing and post-launch phases.
• Created detailed product specifications and wireframes to align with business objectives and technical requirements.
• Delivered pixel-perfect designs that enhanced the user experience and met both user and business needs.

Minneapolis, Minnesota, United States

• Facilitated projects from initial kickoff through various stakeholder reviews, specializing in wireframing, rapid prototyping and testing, and pre-and-post-launch validation.
• Pioneered digital onboarding efforts for the entire UX team, contributing to new processes and documentation, for a seamless onboarding experience.
• Partnered with development teams to validate and troubleshoot experiences during testing and post-launch phases, for any and all new development work.

Greater Minneapolis-St. Paul Area

• Created deeper brand connections via digital design, website strategies, and social media channels for General Mills most successful brands.
• Responsibilities include creation of campaign identity systems for newproducts and their launch strategies, including shopper marketing design, such as print layout design for in-store signage and 3-D displays.
• Part of the team producing digital creative which drove $110MM RNS (Net Sales) in 2019, and we provide over $36mm in media value for the General Mills brands.
• Successfully led projects including creative + art direction for required photoshoots, print design and digital design, and web and UI / UX design for product pages,special promotions, or holiday campaigns.
• Recipient of the Davie of the Year Award 2019. Voted on by the entire company, this award is given to one employee per year who contributes to the success of not only their work and their clientele, but for their.

Greater Minneapolis-St. Paul Area

Coders of Tmrw is a non-profit organization that offers extracurricular programs for kids to learn web & software development.

Minneapolis, Minnesota

• Conceptualized and produced projects ranging from multiple brand identity sets and various avenues of print design, to UX / UI design and visual website design.
• From the initial kickoff and ideation, through the UX / UI and visual website design, I partnered closely with our development team to ensure the best execution possible from start to finish, including QA and A/B.

Greater Minneapolis-St. Paul Area

Rochester, Minnesota Area

Minneapolis, MN

I led and coordinated all marketing and design needs for the International distributor of high fashion eyewear, sunwear and reading glasses: Ogi Eyewear, Seraphin Eyewear & Scojo New York.

Plainview, MN

Rochester, Minnesota Area

Mankato, MN

Bachelors Of Fine Arts, Graphic Design

Activities and Societies: AIGA, AIGA Mankato-Designing ForwardGraduated Summa Cum Laude in December of 2011.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Liberal Arts And Sciences, General Studies And Humanities