Karol Carstensen Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Member of Editorial Board and managing editor for AADE in Practice, a peer-reviewed journal published by Sage Publishing, an academic and professional publisher. Plan issues, recommend and coach authors, manage peer review process, make publishing decisions with Editor in Chief and work with publisher to shepherd publication through production.

Project ExamplesUniversity of Minnesota Medical Center, Fairview:University of Minnesota Medical Center, Fairview is the core teaching hospital of the University of Minnesota Medical School. Produced multiple videos and wrote educational and marketing copy as part of a large-scale website overhaul. Assessed needs, conducted on-camera interviews, edited raw footage, researched content and images, and teamed with video production group to create final deliverables. Mighty Media:Mighty Media is an award-winning creative communications company that specializes in interactive technologies, digital and print design and book packaging for nonprofit, publishing, and corporate clients. Analyzed service costs and pricing to assess profitability; developed and implemented productivity metrics and project management process that helped significantly reduce costly missed deadlines. Facilitated strategic planning process that identified key needs and success drivers; developed and implemented targeted marketing plan resulting in new customers and new business within 3 months.StayWell Health Management:StayWell Health Management is a population health management company focused on improving employee health and reducing employer health care costs through web-based wellness and disease management solutions. Coached executives on methods to align product strategy with business strategy, to bridge an observed gap between product development and marketing, and to implement stage-gate development process; developed and helped implement lead generation/nurturing process and metrics; assisted with integration process following acquisition of disease management company.

Content strategist, managing editor and lead writer for MedicareMadeClear.com, an award-winning educational web site for Medicare beneficiaries, their families and caregivers. Manage editorial calendar and write social media content for the Medicare Made Clear Blog, Facebook page, Twitter page, Google + page and YouTube channel. Content lead for related projects and site enhancements. Work with stakeholders and reviewers to ensure business, legal and regulatory requirements are met.

P&L, strategic and operational accountability for $6 million-plus business within Park Nicollet Institute providing professional education, consulting, and publishing products and services to national and international healthcare providers, payers and patients. Responsible for building and leading cross-functional management team and professional staff of 35 to set and achieve growth, margin and process improvement targets.

P&L, strategic, product development, sales, marketing and operational accountability for publishing business within Park Nicollet Institute providing educational products to national and international healthcare providers, payers and patients. Primary product lines included diabetes, nutrition, physical activity and wellness.