Karolina Kociołek Email & Phone Number

⇾ Developing social media and content marketing strategies for retail, e-commerce, publishing, entertainment, construction, and NGO clients.⇾ Facilitating strategic, content, and creative workshops for clients in the FMCG, IT, educational, insurance, and NGO sectors.⇾ Conducting advertising audits and social media communication audits, recommending tests and optimizing actions.⇾ Coordinating educational projects in digital marketing - preparing four original online courses, creating educational paths and development programs for clients from various industries.⇾ Conducting dedicated training sessions in digital marketing, including social media and content marketing, and open courses preparing for the international Digital Marketing Professional certificate under the Digital Marketing Institute license.⇾ Coordinating internal content marketing activities, including website content, creating case studies, newsletters, and social media content.⇾ Collaborating on employee advocacy programs - from strategic workshops with project coordinators, through training cycles, and consultations, to creating educational materials for ambassadors.⇾ Developing and managing social media communities.

As a trainer of Digital Marketing Institute, I prepare people for the exam granting international certification in the scope of Certified Digital Marketing Professional (CDMP). A preparatory course is compliant with level 5 of the European Qualifications Framework.The topics I teach are:• introduction to digital marketing,• content marketing,• social media marketing,• digital strategy.

Kraków

⇾ Coordinating digital marketing projects in collaboration with the graphic design department, UX, and software house.⇾ Creating internal educational materials.⇾ Developing and executing social media strategies for agency clients, including, among others, creating scripts for TikTok and YouTube videos.⇾ Formulating content plans and executing them (including creating case studies, blog posts, and industry reports).

Kraków

⇾ Managing a team of five specialists, recruiting new employees, motivating the team, and ensuring good team performance.⇾ Achieving client goals through managing communication and advertising activities on social media platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter (X) for clients in e-commerce, fashion, beauty, publishing, education, and construction industries.⇾ Conducting internal training sessions for employees as well as specialized training in the areas of communication and advertising on social media.

Kraków

⇾ Managing social media accounts (Instagram, LinkedIn, Facebook, YouTube), running ads, analyzing and optimizing campaigns.⇾ Content curation and content creation for social media.⇾ Conducting external and internal training.

Kraków

⇾ Managing social media accounts (Instagram, LinkedIn, Facebook), running ads, analyzing and optimizing campaigns,⇾ Implementing social media marketing strategies,⇾ Copywriting for social media.⇾ Co-organizing Social Media Week Warsaw.

Kraków

⇾ Implementing social media strategies, planning and executing communication, and building communities on social media platforms (Facebook, Instagram, YouTube, X) for clients in the gaming and IT industries.⇾ Collaborating with the graphic and video departments to create high-quality content.

Kraków, Woj. Małopolskie, Polska

⇾ Zarządzanie pięcioosobowym zespołem odpowiedzialnym za działania PR-owe, komunikację w social mediach i wydawanie magazynu.⇾ Produkcja spotu telewizyjnego.⇾ Organizowanie wydarzeń: konferencji prasowych i warsztatów.

Kraków, Woj. Małopolskie, Polska

Writing articles about marketing.

Kraków, Woj. Małopolskie, Polska

Main topics: BPO/SSC, Human Resources, lifestyle

Kraków, Woj. Małopolskie, Polska

Journalist and audio editor at Radiofonia 100,5 FM.

Bachelor'S Degree, Polish-Comparative Studies

Activities and Societies: All In UJ (2013/14), Wiadomości Uniwersytetu Jagiellońskiego (2014/15), Wolontariat podczas międzynarodowej.

Studia Podyplomowe, Business Psychology