Dmitry Karpov Email & Phone Number

Russia

Limassol, Cyprus

Skyeng - TOP-1 EdTech company in Russia-Managed 5 product teams: 5 team leads (billing, platform, c0-c1, CRM, matching), 30 backend and frontend engineers, 7 QA, an architect, 3 system analysts, and 2 designers (mobile/web platform). Used hybrid management models (Scrum), created a backlog of work (ICE) from implementing more than 150 user stories based on JTBD, fully rebuilt the entire CJM platform and scaled it to all Skyeng users, improving Retention by 20% and reducing Churn by 5 p.p.-Managed the P&L of high-yield products in the adult English division, increased the share of products with a check of 100,000 rubles from 0 to 40% in 6 months, and increased the LTV of the portfolio by 35%. The group’s income is more than 1 billion rubles per year. -Led the implementation of change across Marketing, Development, Design, Analytics, Operations, and Academics with a team of 100 people to implement the strategy. -Developed auto-generation of content on the side of users and teachers with the Open AI API by implementing the LLM model in products and front for generating exercises. Quality of generative models > 70%. Usage per feature is more than 20%; Retention increased by 10%. -Conducted dozens of product tests using corridor analyses and qualitative and A/B tests, which made it possible to increase conversion on the platform in C0-C1-CN uplift by 20-30% and increase ATV by 30%.

Russia

Beeline is among the top 4 telecommunications companies in Russia with more than 47M clients.-Managed 5 product teams under direct supervision. (Activation and attraction, Retention and churn, monetization, E-shop, Non-telecom services) Managed the full development cycle of Subscription products (core business). Personally led a cross-functional team of more than 40 people with the launch of new tariff lines (constructor, annual subscriptions, data subscriptions) and monetization (new and old base). The launch of various services and features under my leadership led to an increase in product margins by 18%, an increase in ARPU by 4.5%, and an increase in market share by 0.2 percentage points in a falling market.- Managed the P&L of a product Core portfolio worth more than 10 billion rubles per year and distributed the budget to maximize financial performance and efficiency.

Russia

- Developed and implemented a CORE product strategy for Beeline products. Used A/B tests and cohort analyses to refine product hypotheses. Applied ICE evaluation system to effectively prioritize the product portfolio and developed more than 20 high-impact features (web/mobile devices/billing) and 6 products in different market segments. This strategy helped to increase active sales by 26%, revenue by 20% and attract more than 50,000 new customers and reduce churn by 15% y2y. - Worked with various companies (e.g. X5, Yandex, etc.) to develop cross-platform products for cross collaboration and special product ranges for different segments. Used JTBD approach and formed CJM to better understand customer needs and behavior. This led to an increase in customer base by 112,000 and annual revenue growth of $4 million.

Russia

- Led the entire product cycle for 4 IT products (web/mobile/billing), focusing on discovery phases and close collaboration with product development teams. Managed over 30 tasks, elaborated extensive technical documentation, and conducted thorough market research. Established 5 new partnerships for co-branded initiatives. Used SQL, Qlik, and Excel to generate 10 comprehensive reports, contributing to a strategic roadmap that boosted user attraction and activation metrics by 20% on additional niche products.

Russia

- Played a key role in conducting extensive marketing research, analyzing over 20 competitors in the IT and digital marketing sectors. Compiled detailed reports providing insights into market trends, competitor strategies, and potential areas for company growth.- Elaborated technical documentation for 5 major company products, focusing on IT and digital marketing aspects. Developed and presented 3 business cases, successfully demonstrated the market viability and potential profitability of new product initiatives.

Russia

GK SCOUT is among the TOP-5 satellite companies in Russia that develop software for transport monitoring- Compiled and analyzed data from over 10 different sources, creating 5 comprehensive reports that highlighted key findings and insights, using spreadsheet software and data analysis tools.- Conducted in-depth research on 4 industry-specific topics, collecting and summarizing information from over 15 different sources to support ongoing projects and strategic decision-making processes.

Master'S Degree, Economics, 4,3 / 5. Completion And Defense Of Graduation Project 5/5

Languages of instruction / examinations: EN / RUS -Econometrics (Advanced level) -Macroeconomics (Advanced level) -Microeconomics.

Postgraduate Degree, Business Administration And Management, General, 5.0

-Fundraising and business support ecosystem; -Business planning and startup business models; -Enterprise marketing planning; -Fundamentals.

Bachelor'S Degree, Business Administration And Management, 5.0 / 5. Completion And Defense Of Graduation Project 5/5