Over 5 years of experience in IT, EdTech, E-commerce, and digital. Launched products from 0 to 1 through the discovery and delivery process, finding product-market fit. Worked with the existing products to improve engagement and monetization metrics. Used the OKR approach and Agile for results achievement.Key metrics that I affect:Acquisition: CAC (CMC, CSC), CR (C1, C0, etc.), Leads, New users, MAU, WAU, DAU. Activation: Paid users, Active user, Subscriber, Goal completion. Retention: Rolling retention, Full retention, Return retention, Churn rate, NPS, CIP, CSAT, COR, Refund. Monetization: LTV, GMV, ATV, FTV, ARPU, ARPPU, Cash in, CM, MRR.Main achievements:💵 Launched over 10 products, and implemented more than 40 features and projects with a total impact on the business of over 40 million MAUs and budgets exceeding $100,000,000.🔗 Managed a team of 5 product managers and teams of up to 40 people consisting of marketing, design, Development, QA, Data departments, etc.🥇Winner of a business incubator in a top-4 telecom company in Russia among more than 300 participants, attracted investments and integrated the product into the portfolio.🥉Bronze medalist in the largest hackathon in the world (recorded in the Guinness Book of Records) with over 3,000 participants.👨🏫 Conducted over 100 mentorship meetings and helped these people to take their career to a new level.✅ Hard skills: Monetization | AI | Software Development | Sales | Performance Marketing | PR | Operations | P&L | Data | Scrum | Kanban | UX-UI Design | Research | JTBD | CJM | Growth Hacking | ICE | RICE | HEART | GSM | OKR | KPI | Strategy✅ Soft skills: Presentation and Communication with TOP Management and C-level | Coaching and Mentoring | Building Team | Conflict Management | Good Problem-Solving | Crisis Management | Setting Personal Learning Goals | Self-Motivation and Initiative✅ Tools: Jira | Confluence | Tableau | Datalens | Redash | Qlik | Asana | Trello | Miro | Google Analytics | Metrica | Notion | Figma | Facebook Ads | Telegram Ads | OpenAI (GPT) | Midjourney | Slack | Discord | TildaTelegramm: https://t.me/karpov_dmitriyMail: sale@karpovdmitry.comPhone: +79697002229
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Product Unit LeadAvitoRussia -
Product LeadSkyeng Apr 2023 - PresentLimassol, CyprusSkyeng - TOP-1 EdTech company in Russia-Managed 5 product teams: 5 team leads (billing, platform, c0-c1, CRM, matching), 30 backend and frontend engineers, 7 QA, an architect, 3 system analysts, and 2 designers (mobile/web platform). Used hybrid management models (Scrum), created a backlog of work (ICE) from implementing more than 150 user stories based on JTBD, fully rebuilt the entire CJM platform and scaled it to all Skyeng users, improving Retention by 20% and reducing Churn by 5 p.p.-Managed the P&L of high-yield products in the adult English division, increased the share of products with a check of 100,000 rubles from 0 to 40% in 6 months, and increased the LTV of the portfolio by 35%. The group’s income is more than 1 billion rubles per year. -Led the implementation of change across Marketing, Development, Design, Analytics, Operations, and Academics with a team of 100 people to implement the strategy. -Developed auto-generation of content on the side of users and teachers with the Open AI API by implementing the LLM model in products and front for generating exercises. Quality of generative models > 70%. Usage per feature is more than 20%; Retention increased by 10%. -Conducted dozens of product tests using corridor analyses and qualitative and A/B tests, which made it possible to increase conversion on the platform in C0-C1-CN uplift by 20-30% and increase ATV by 30%. -
Head Of Product (Core Product)Beeline Russia Dec 2021 - Apr 2023RussiaBeeline is among the top 4 telecommunications companies in Russia with more than 47M clients.-Managed 5 product teams under direct supervision. (Activation and attraction, Retention and churn, monetization, E-shop, Non-telecom services) Managed the full development cycle of Subscription products (core business). Personally led a cross-functional team of more than 40 people with the launch of new tariff lines (constructor, annual subscriptions, data subscriptions) and monetization (new and old base). The launch of various services and features under my leadership led to an increase in product margins by 18%, an increase in ARPU by 4.5%, and an increase in market share by 0.2 percentage points in a falling market.- Managed the P&L of a product Core portfolio worth more than 10 billion rubles per year and distributed the budget to maximize financial performance and efficiency. -
Senior Product ManagerBeeline Russia Mar 2021 - Dec 2021Russia- Developed and implemented a CORE product strategy for Beeline products. Used A/B tests and cohort analyses to refine product hypotheses. Applied ICE evaluation system to effectively prioritize the product portfolio and developed more than 20 high-impact features (web/mobile devices/billing) and 6 products in different market segments. This strategy helped to increase active sales by 26%, revenue by 20% and attract more than 50,000 new customers and reduce churn by 15% y2y. - Worked with various companies (e.g. X5, Yandex, etc.) to develop cross-platform products for cross collaboration and special product ranges for different segments. Used JTBD approach and formed CJM to better understand customer needs and behavior. This led to an increase in customer base by 112,000 and annual revenue growth of $4 million.
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Product ManagerBeeline Russia Apr 2020 - Mar 2021Russia- Led the entire product cycle for 4 IT products (web/mobile/billing), focusing on discovery phases and close collaboration with product development teams. Managed over 30 tasks, elaborated extensive technical documentation, and conducted thorough market research. Established 5 new partnerships for co-branded initiatives. Used SQL, Qlik, and Excel to generate 10 comprehensive reports, contributing to a strategic roadmap that boosted user attraction and activation metrics by 20% on additional niche products.
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InternBeeline Russia Jul 2019 - Apr 2020Russia- Played a key role in conducting extensive marketing research, analyzing over 20 competitors in the IT and digital marketing sectors. Compiled detailed reports providing insights into market trends, competitor strategies, and potential areas for company growth.- Elaborated technical documentation for 5 major company products, focusing on IT and digital marketing aspects. Developed and presented 3 business cases, successfully demonstrated the market viability and potential profitability of new product initiatives.
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Intern AnalystGk Scout Jun 2019 - Jul 2019RussiaGK SCOUT is among the TOP-5 satellite companies in Russia that develop software for transport monitoring- Compiled and analyzed data from over 10 different sources, creating 5 comprehensive reports that highlighted key findings and insights, using spreadsheet software and data analysis tools.- Conducted in-depth research on 4 industry-specific topics, collecting and summarizing information from over 15 different sources to support ongoing projects and strategic decision-making processes.
Dmitry Karpov Skills
Dmitry Karpov Education Details
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4,3 / 5. Completion And Defense Of Graduation Project 5/5 -
5.0 / 5. Completion And Defense Of Graduation Project 5/5
Frequently Asked Questions about Dmitry Karpov
What company does Dmitry Karpov work for?
Dmitry Karpov works for Avito
What is Dmitry Karpov's role at the current company?
Dmitry Karpov's current role is Product Unit Lead.
What schools did Dmitry Karpov attend?
Dmitry Karpov attended Saint Petersburg State University, Saint Petersburg State University, The Russian Presidential Academy Of National Economy And Public Administration (Ranepa).
What skills is Dmitry Karpov known for?
Dmitry Karpov has skills like Product Marketing, Presentation Skills, Yandex Direct, Team Building, E Commerce, Requirements Analysis, Economics, Online Marketing, Digital Strategy, Livedune, Google Sheets, Ux Research.
Who are Dmitry Karpov's colleagues?
Dmitry Karpov's colleagues are Гоша Саргсян, Tatiana Semina, Vitaly Potlov, Astghik Poghosyan, Semyon Eygin, Антон Бойко, Valery Reunova 🐱💻.
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Dmitry Karpov
Gm With 15+ Years | Hospitality Leadership | Expert In Hotel Operations And Revenue GrowthSamarqand2gmail.com, hampton.com -
Dmitry Karpov
San Francisco, Ca8teledynelecroy.com, prodigy.net, gmail.com, polit-info.ru, worldbank.org, ey.com, proofpoint.com, electroneek.com1 +44 20 XXXXXXXXX
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Dmitry Karpov
San Jose, Ca
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