Karrie Sanderson

Karrie Sanderson Email and Phone Number

CMO | GTM Strategy | SaaS Marketing and Advisory | AI Implementation | @ LiveRamp
Karrie Sanderson's Location
Greater Seattle Area, United States, United States
About Karrie Sanderson

C-Suite marketing leader with proven impact driving growth at start-ups, scale ups, and established brands. Expertise in full-funnel demand creation, marketing research and strategy, integrated funnel marketing, brand development and execution, communications, creative studio leadership, leading high-performing teams, and cross-functional partnerships. In-depth experience in SaaS, Health Care, Pharmaceuticals, Consumer Products, Retail Brands, Beverages, and Manufacturing.Growth Marketing - Brand Leadership and Strategy - Integrated Brand and Consumer Marketing - Corporate Communications - Creative Studio - Research and Strategy - Data Analytics and Insight Development - Cross-Functional Team Leadership - Customer Relationship Management - New Business Start-up Leadership - People Development - Strategic Consulting and Business Planning

Karrie Sanderson's Current Company Details
LiveRamp

Liveramp

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CMO | GTM Strategy | SaaS Marketing and Advisory | AI Implementation |
Karrie Sanderson Work Experience Details
  • Liveramp
    Marketing Strategy / Chief Of Staff
    Liveramp Aug 2024 - Present
    San Francisco, Ca, Us
    Drive marketing strategy and innovation, lead strategic implementation of AI, and serve as thought leadership partner to the CMO
  • Getwhys
    Strategic Advisor
    Getwhys Jul 2024 - Present
  • Markos
    Strategic Advisor
    Markos Jun 2024 - Present
    Seattle, Wa, Us
  • Gather Flora
    Strategic Advisor
    Gather Flora Nov 2023 - Present
    San Francisco, California, Us
  • Changeengine
    Strategic Advisor
    Changeengine Jan 2023 - Present
    San Francisco, California, Us
  • Kes Marketing
    Cmo, Go-To-Market Strategy And Ai Implementation
    Kes Marketing Aug 2023 - Aug 2024
    Go-to-market strategy and roadmap advisory, AI implementation, global content planning, and leadership coaching.
  • Techstars
    Seattle Techstars Mentor
    Techstars Dec 2022 - Mar 2024
    New York City, New York, Us
  • Gated
    Advisor
    Gated Jun 2022 - Sep 2023
    San Mateo, Ca, Us
  • Typeform
    Chief Marketing Officer
    Typeform May 2022 - Jun 2023
    Distributed Team, Us
    Lead a high-performance marketing team responsible for driving Typeform growth. Own full-funnel marketing stack including Brand and Category Positioning/Messaging, Global Communications, Creative Studio, Product Marketing, Website/Digital, Social, Demand Gen, SEO, Lifecycle, Brand Programs and Field Marketing.
  • Typeform
    Chief Brand Officer
    Typeform Jul 2021 - Jun 2022
    Distributed Team, Us
    Responsible overall brand strategy, positioning, creative expression, and execution for growing global brand. Lead a team of creative, global communications, and brand teams. Drive success in advertising, content strategy, customer storytelling, partner marketing, and event marketing. Ensure creative expression of the brand is compelling across visual, motion, video, copy, and experience. Align corporate communications across PR, executive communications, and internal comms. Ensure effective marketing operations across the company.
  • Smartsheet
    Vice President, Marketing Insights And Brand
    Smartsheet Mar 2019 - Jul 2021
    Bellevue, Wa, Us
    Responsible for brand architecture, corporate narratives, advertising, integrated content strategy, social, and integrated brand marketing campaigns to target audiences. Lead website and marketing services teams and launched international field marketing teams. Identify and activate branded sponsorships with Climate Pledge Arena/Seattle Kraken, Pip Hare, Special Olympics, and more.
  • Smartsheet
    Senior Director Marketing Insights, Strategy, And Brand
    Smartsheet Aug 2017 - Feb 2019
    Bellevue, Wa, Us
  • Family Sailing Sabbatical
    First Mate
    Family Sailing Sabbatical 2014 - 2016
  • Relevate Health Group
    Vice President Market Intelligence And Operations
    Relevate Health Group 2007 - 2014
    Cincinnati, Oh, Us
    • Co-founded and leader at start-up heath care agency with 7 years of annual double-digit growth to revenue over $20M
  • Taproot Foundation
    Pro-Bono Brand Strategy Consultant
    Taproot Foundation Jun 2007 - Dec 2009
    San Francisco, California, Us
  • Pfizer
    Director Of Regional Marketing
    Pfizer 2004 - 2007
    New York, New York, Us
  • Starbucks
    Brand Manager
    Starbucks 2003 - 2004
    Seattle, Wa, Us
  • Coca Cola
    Group Marketing Manager
    Coca Cola 1996 - 2003
    Atlanta, Ga, Us

Karrie Sanderson Skills

Strategy Marketing Strategy Cross Functional Team Leadership Marketing Integrated Marketing Market Analysis Brand Management Management Leadership Strategic Planning Market Research Sales Analytics Business Strategy Pharmaceutical Industry Product Management Business Development Crm Segmentation Competitive Analysis Customer Relationship Management Strategic Thinking Product Launch Market Intelligence Brand Architecture Marketing Management People Development Team Leadership Consumer Products Consulting

Karrie Sanderson Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Chemical Engineering - Emphasis In Paper Science At Ipst
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Industrial Engineering

Frequently Asked Questions about Karrie Sanderson

What company does Karrie Sanderson work for?

Karrie Sanderson works for Liveramp

What is Karrie Sanderson's role at the current company?

Karrie Sanderson's current role is CMO | GTM Strategy | SaaS Marketing and Advisory | AI Implementation |.

What is Karrie Sanderson's email address?

Karrie Sanderson's email address is ka****@****eet.com

What is Karrie Sanderson's direct phone number?

Karrie Sanderson's direct phone number is +184432*****

What schools did Karrie Sanderson attend?

Karrie Sanderson attended Georgia Institute Of Technology, University Of Wisconsin-Madison.

What are some of Karrie Sanderson's interests?

Karrie Sanderson has interest in Education.

What skills is Karrie Sanderson known for?

Karrie Sanderson has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Marketing, Integrated Marketing, Market Analysis, Brand Management, Management, Leadership, Strategic Planning, Market Research, Sales.

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