Acquired by DealerOn Sept 2024. In this role, I lead impactful email marketing programs for a portfolio of over 20 automotive dealerships nationwide. My efforts focus on driving tangible improvements in ROI, customer engagement, and retention. I develop operational processes from the ground up to ensure the smooth implementation of marketing campaigns. My responsibilities also include conducting monthly performance review calls with dealers, where I present comprehensive closed-loop analytics reports that delve into their performance metrics.• I developed and implemented email marketing strategies that improved dealership engagement, achieving a 100% retention rate, surpassing the 90% company goal.• My work involved designing and executing innovative marketing campaigns that specifically addressed dealer pain points.• I spearheaded the monthly closed-loop analytic reporting and established it as a core component of the team’s standard operating procedures.• Created scalable marketing processes that accommodated a reduced team size, ultimately doubling campaign output while maintaining quality standards.• I streamlined operational processes, leading to a 30% increase in team accountability and efficiency.

I started in April 2021 as an on-contract Email Marketing Specialist with Fountain Group Inc. By June 2022, I transitioned to full-time status with Sincro and later became a Technical Campaign Manager with Ansira. Acquired by DealerOn Sept 2024. In this role, I lead impactful email marketing programs for a portfolio of over 20 automotive dealerships nationwide. My efforts focus on driving tangible improvements in ROI, customer engagement, and retention. I develop operational processes from the ground up to ensure the smooth implementation of marketing campaigns. My responsibilities also include conducting monthly performance review calls with dealers, where I present comprehensive closed-loop analytics reports that delve into their performance metrics.• I developed and implemented email marketing strategies that improved dealership engagement, achieving a 100% retention rate, surpassing the 90% company goal.• My work involved designing and executing innovative marketing campaigns that specifically addressed dealer pain points.• I spearheaded the monthly closed-loop analytic reporting and established it as a core component of the team’s standard operating procedures.• Created scalable marketing processes that accommodated a reduced team size, ultimately doubling campaign output while maintaining quality standards.• I streamlined operational processes, leading to a 30% increase in team accountability and efficiency.

I founded and currently lead a marketing business that specializes in branding, digital marketing, and web design for a diverse client base. I develop comprehensive business and marketing strategies that expand brand presence and cultivate engagement. My efforts have consistently contributed to over 30% annual growth for organizations by increasing retention, heightening brand awareness, and boosting annual sales.• I accomplished a 44% yearly increase in social media growth, a 30% increase in membership, and a 25% rise in event participation for the American Buckskin Horse Registry through a rebranded website and targeted digital marketing efforts.• My strategic marketing initiatives led to a 40% increase in World Show event entries for the American Buckskin Horse Registry.• I designed and launched a responsive e-commerce website, which contributed to 30% annual growth for the American Buckskin Horse Registry.• Developed a confidential investor proposal with cohesive branding and design, securing $25 million in investor funding for a Blue Hydrogen startup company, Proteum Energy.• I implemented cloud-based tools to modernize client collaboration processes for Proteum Energy, enhancing efficiency and stakeholder communication.

I managed marketing initiatives for multiple high-end automotive dealerships within the Autobahn Automotive Group. My role involved enhancing brand visibility and community engagement. I executed high-profile events and marketing campaigns that directly impacted sales and fostered strong relationships between dealerships and local communities.• I directed the launch of a new event marketing plan, resulting in over $750K in sales and $250K in charitable donations through dealership events.• Coordinated and executed the grand opening of Audi Gilbert, which engaged 350 attendees, including the mayor and top industry executives.• I developed interactive HR and recruitment materials that improved internal communication and streamlined the hiring process across multiple dealership locations.• Fostered vendor partnerships and community ties that strengthened brand trust and expanded market presence.

I supported the sales team of a leading chemical manufacturing company by providing high-level administrative and sales support. I implemented process improvements that increased team efficiency and supported significant sales growth. I also collaborated with cross-functional teams to optimize product stewardship and customer engagement, driving loyalty and expanding market share.• I partnered with sales managers to increase revenue from $4M to $33.5M over my tenure by implementing sales support processes that enhanced customer interactions.• My streamlining of national travel and meeting coordination, improved the efficiency of sales managers and increased their client-facing time.• My efforts included creating customized sales reporting and proposals that provided actionable insights, contributing to the #1 sales ranking in the NovaSource Crop Protection Unit.