Karri Scott Email & Phone Number

Dallas/Fort Worth Area

Responsible for planning, developing, implementing and managing the overall digital marketing strategy. Additionally responsible for managing, guiding and training digital marketers and other marketing positions in the team.Ensuring companywide goals and objectives are met through results-focused campaigns and digital methodologies executed on core website and secondary web properties, lead generation campaigns, complete marketing funnel and sales funnel tracking, and measurement of marketing-driven revenue.

Dallas/Fort Worth Area

Inform and execute digital marketing strategy for multiple client accounts, focusing on inbound marketing methodology and content marketing. Plan and produce content intended to improve SEO/SEM and user awareness, engagement and conversion. Measure and analyze all digital marketing efforts, improving the connectivity between offline and online tactics, to better optimize the full customer conversion pathway.

Dallas, Tx

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Develop large-scale online marketing campaigns including search engine, social media, affiliate programs, email, ppc, public relations, viral and more. Oversee execution of campaigns and provide constant review, tracking, analysis and recommendations. Drive digital awareness prior to marketing campaigns and support post-campaign digital activities. Manage all aspects of digital marketing and campaigns (including search, advertising, online partnerships, CRM, blogs, etc). Produce ‘optimized’ content – i.e. producing keyword-rich content that has the primary purpose of pushing pages/sites up the Google rankings. Identify the latest trends in digital marketing and integrate these trends into existing and future digital campaigns. Act as a thought leader, innovator and expert in marketing and communications for clients.

Planned advertising campaigns, directed advertising creative efforts, oversaw media placement buys, managed creation of product Website from sitemap-wireframe-design and text mock-up to fully functional build, oversaw all community relations including social media efforts through Facebook, Twitter and existing online communities, forum activity, and regular e-newsletter campaign, prepared for and managed weekly Marketing meetings for intra-office updates, reporting to all Department heads and CEO, point person for monthly in-house product review and Marketing perspective feedback, responsible for assisting in Marketing department hirings, including selecting candidates and interviewing

(B2C) Acted as a Marketing and PR consultant to Gendai Games, an innovator in game design technologies. Developed and assisted the execution of public relations campaign surrounding the launch and expansion of GameSalad, a social utility designed to foster, better and grow the game-design community.(B2B) Acted as Marketing consultant to Smartesoft, a leader in automated software testing systems. Lead planning for branding and social media integration.

Maintained responsibility for video game marketing; creating and distributing press releases and press announcements, tracking clips, creating and distributing monthly electronic newsletter, acted as the primary contact for game press inquiries and requests; distributing press kits, drafting marketing plans for individual products, coordinating advertising buys, updating and maintaining company website, working in partnership with major corporations such as Electronic Arts, Inc., Activision, LucasArts, Take-Two Interactive, and several others, acted as a company representative at several industry events, planned both print and online advertising campaigns, oversaw the digital product Website and marketing efforts behind it