Karthik R Balaji Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Spearheaded a revolutionary approach for a Fortune 500 company to decompose volume uplift on running promotions into cannibalization and true incrementality allowing the sales team to make key promotional decisions driving +43.2% ROI- Managed a team of 3 to establish value-pricing across 1500+ products for a professional certification organization accounting for changes in customer purchase behaviour post COVID-19 (ex. shift to virtual learning/events)- Grew revenue by 7.4%… Show more - Spearheaded a revolutionary approach for a Fortune 500 company to decompose volume uplift on running promotions into cannibalization and true incrementality allowing the sales team to make key promotional decisions driving +43.2% ROI- Managed a team of 3 to establish value-pricing across 1500+ products for a professional certification organization accounting for changes in customer purchase behaviour post COVID-19 (ex. shift to virtual learning/events)- Grew revenue by 7.4% quarter over quarter for a video technology company by leveraging basket analysis to identify unique bundle offers/pricing and instituting XAAS pricing model to capture recurring revenue on services offered Show less

Toronto, Ontario, Canada

- Recommended inventory purchase orders to provincial liquor boards of Ontario and Manitoba for a leading wine supplier based on seasonality, trend, and promotional activity driving down inventory costs- Spearheaded the pricing recommendation for a novel CBD-Infused product in the US market for a major cannabis company based on market realities and organizational objectives to grow the category

Toronto, Canada Area

- Refined the pricing/promotional strategy on brands of a leading brewery to reverse declining share and gain an incremental net revenue of $7.8M by performing in-depth competitive analysis, interaction modelling, elasticity simulations and understanding evolving market dynamics- Led a team of 2 new members to revise the pricing and promotional strategy of a leading wine supplier to drive net revenue growth of $5.3M by diagnosing pricing discrepancies at retailers, promotional… Show more - Refined the pricing/promotional strategy on brands of a leading brewery to reverse declining share and gain an incremental net revenue of $7.8M by performing in-depth competitive analysis, interaction modelling, elasticity simulations and understanding evolving market dynamics- Led a team of 2 new members to revise the pricing and promotional strategy of a leading wine supplier to drive net revenue growth of $5.3M by diagnosing pricing discrepancies at retailers, promotional efficiencies and prescribing actions to bridge execution gaps on the field- Determined the perceived consumer value of products leveraging interviews, sentiment analysis and price value maps in order to optimize the pricing of a leading cannabis producer’s entire Canadian product portfolio resulting in a market share gain of 2.2% Show less

Toronto, Canada Area

- Forecasted the US CBD market for a leading cannabis producer across various product formats and recommended pricing action for each format to maximize revenue opportunity of $1.6B- Performed an in-depth competitive and margin-pool analysis for a leading RV parts manufacturer and identified opportunities for the client to take price, leading to a net revenue impact of $400K- Revamped the pricing strategy for a key business unit accounting for 48% of sales for a professional… Show more - Forecasted the US CBD market for a leading cannabis producer across various product formats and recommended pricing action for each format to maximize revenue opportunity of $1.6B- Performed an in-depth competitive and margin-pool analysis for a leading RV parts manufacturer and identified opportunities for the client to take price, leading to a net revenue impact of $400K- Revamped the pricing strategy for a key business unit accounting for 48% of sales for a professional designation/certification firm to drive an incremental net revenue of $220K Show less

Singapore

- Led a newly recruited 5-member multinational team of graduates with limited software development experience to deliver an AI-Integrated Petty Cash Management software to 2 international clients based in U.S. and Japan improving efficiency by reducing user-input by 65%. - Initiated a process for documenting all problems/issues with their solutions, resulting in increased productivity and accelerating the delivery of a high-quality system to clients by 25% (2 months ahead of… Show more - Led a newly recruited 5-member multinational team of graduates with limited software development experience to deliver an AI-Integrated Petty Cash Management software to 2 international clients based in U.S. and Japan improving efficiency by reducing user-input by 65%. - Initiated a process for documenting all problems/issues with their solutions, resulting in increased productivity and accelerating the delivery of a high-quality system to clients by 25% (2 months ahead of schedule)- Promoted to product team leader in only 14 months, for having an extensive technical expertise in UI/UX design and backend architecture while also possessing a deep understanding of clients’ business needs and requirements.- Conducted over 26 weekly code review and training sessions over 6 months as Scrum Master to expand the solution space of over 10 members resulting in a 60% decrease in reported issues. Show less

Singapore

- Constructed 5 Web Applications for release to clients built upon Spring Framework in Java, Closure JavaScript Library and Cassandra Database following Agile Software Development Cycle- Spearheaded a new concept for a unified Assistant/Help section to be included in over 20 ERP software solutions being developed firmwide leading to improved user experience and eliminating printed user manuals

Master Of Business Administration - Mba, 3.85 Gpa

Activities and Societies: VP Finance and Operations, Consulting Club; Member, Distinctly Case Program- Intensive 27-hour case preparation.

Bachelor Of Technology - Btech, Computer Science, 9.42/10.0 Cgpa

✅ Designed and achieved a speech recognition voice-based Chat-Bot to be used as a mode of instruction by students. ✅ Created a Graphical.

High School, 38/45