Karthik is the Partner & Regional Head at IPSOS Strategy3 in MENA. With an international career spanning 25+ years and having led 200+ engagements, he is a client advisor helping them draft strategies covering the full spectrum of growth opportunities, including opportunity sizing, brand strategy, product strategy, consumer insights, customer journeys, competitive intelligence, channel strategy, and financial feasibility.In his 18+ years at the firm, he has set up the consulting practice in India, the Middle East, and Sub-Saharan Africa, and grown the regional consulting practice manifold since its inception in 2020. He has worked across a wide spectrum of high-profile clients, both in the private and public sectors. Prominent among them are Nestle, Bytedance, Uber, CAFU, Beema, Google, STC, Viva, HP, Google, Mastercard, GE Energy, Bosch, Honeywell, Cummins, Siemens, Aramco, Exxon Mobil, Shell, ADNOC, Petronas, Majid Al Futtaim, Dubai Holding, Nakheel, Al Futtaim Group, DAFZA, PIF, ADQ, Invest Qatar, NEOM, Saudi Ministry of Investment, Saudi National Competitiveness Commission, Saudi Ministry of Culture, and Saudi Tourism.Karthik is recognized by his clients as a strategic thinker and for his expertise in storytelling, problem-solving, and presentation skills; with deep knowledge across business functions. Known for being a high-impact player and his multiplier leadership style, he consistently drives significant business results and fosters a high-performance culture, empowering his team to perform at their best. His deep expertise in managing a consulting practice ensures that financial goals are consistently surpassed while maintaining operational excellence. At a personal level, he takes immense pride in his exceptional level of personal integrity, fairness, and cultural sensitivity.Prior to taking the consulting path, Karthik was on the client side as a Program Manager in the Chairman's Office of Reliance Communications (part of Reliance Industries), leading Location-Based Services and other strategic initiatives. He spent the early part of his corporate career as the Regional Business Development Manager at The Boston Group in Singapore, covering the South-East Asia region. He takes pride in having started his career as an officer in the Indian Navy.Specialties: Brand Strategy, Stakeholder Management, Growth Consulting, Market Research, Competitive Intelligence, Customer Value Proposition Development, Pricing Strategy, Feasibility Plans, Business Development, Team Management