Through this dual role, I am the owner for generating $9M worth of pipeline (single touch attribution) and influencing $16M worth of pipeline (multi-touch attribution).

Taking Beamery's award winning talent lifecycle management solutions global. My role will be focused on new market growth in EMEA and APAC with a focus on Account Based Marketing.Beamery’s Talent Lifecycle Management platform allows enterprises to create more human experiences for all talent, and unlock the skills and potential of their global workforce. We help organizations identify and acquire top talent, move the needle on DE&I, close key skill gaps and retain top performers. We’re on a mission to create equal access to work.

- Grown the inbound opportunity pipeline by 78% YoY and average contract value by 125%.- Responsibilities range from hiring teams to managing budgets and communicating plans to leadership team.- Managed our CRM processes including sales ops and marketing ops processes including pipeline management, monthly retrospectives on sales activities, attribution and inbound lead optimisation.- Scaled the paid marketing contribution to opportunity generation from 10% to c. 45%- Hired and managed content and brand teams leading to regular blogging, social media followership increases of +250% and PR opportunities in Sifted, Techcrunch, The Telegraph and City AM.

Working in this award winning incubator/accelerator gave me deep insight into running early stage sales and marketing processes.I built out the go-to-market and new market expansions, partners and budgets for various startup’s growth plans working directly with the founders leading to over $8m raised to dateAdvised on the funnel and data tracking systems for the B2B companies and help with data audits, migrations and insightsImplement and maintain acquisition, activation, monetisation and retention campaigns across a variety of Fintech, Travel and AI startups by adhering to a robust testing planWork with the wider marketing team to provide brand and strategic marketing advice as a member of the board of the businesses created in-house

As Onfido grows my team and I are responsible for delivering a strong pipeline of high quality leads to the entire sales team. I believe the work cuts across 3 major streams:Inbounding - understanding Onfido's strategic product market fit and thereby segmenting and prioritising inbound leads. I worked on a complex project involving stakeholders in product, sales and engineering teams to sync the data across our CRM (Salesforce) and Marketing Automation tool (Hubspot - very similar to Eloqua), trigger dynamic workflows and thus guide low-priority leads through a self service funnel.I iterated on the smart form to strike the right balance between conversion rate and gathering the required information and used qualitative (customer surveys) and subsequently quantitative data (clicks and campaign conversion rates) to improve the messaging and content delivery.Outbounding - tying together targets, sales opportunities and archived accounts via CRM and marketing automation processes to provide a clear path for a team of Sales Development Reps. Guiding them in their work as they test and iterate emails, calls and other approaches.Prospecting - Across various geographies and sectors, I leveraged prospecting tools like AppSumo, Hunter.io and Mechanical Turk to collate, qualify and compile lists of potential targets in keeping with ever expanding niches of interest for the company.

- Used my deep knowledge of PPC advertising to grow a portfolio of Google AdWords accounts with a combined annual spend of >$45m USD- I was instrumental in building and fine-tuning the AdWords accounts of 10 SMB clients which led to a 30% growth in their monthly spend.- Developed expertise in Display Campaign optimizing to achieve ROI-focused results and basic Search Engine Optimization and Social Media Marketing concepts.- Built strong relationships which led to a continuation in business association as a Freelance Consultant even after quitting Google- Leveraged trade shows, email newsletters and custom marketing channels to generate leads amongst previously unresponsive SMB advertisers- Worked with colleagues in various geographies, from North America to the UK and recently, Australia. - Was awarded 12 'Peer Bonuses', 3 'Spot Bonuses' and a global Impact Award over the past 3 years for my team work and achievement. - Developed training collateral that aided in training new members to the sales team on key mathematical skills and the pro-active pitching.- Conducted over a 100 interviews as a member of the Google Hiring Squad.