• Content Development: Designed and produced visually compelling B2B brochures and graphic materials, enhancing brand visibility and effectively communicating product offerings to potential clients.• Website Development & Management: Led the creation of B2C websites focused on optimizing user experience and engagement. Successfully integrated interactive features such as energy calculators, personalized quizzes, and warranty information to enrich the user journey.• Inventory & Order Management: Collaborated with the internal team to manage inventory levels, ensuring optimal stock availability and minimizing stockouts. Streamlined order processing and fulfillment, resulting in timely delivery and improved customer satisfaction.• Payment & Security Management: Ensured secure and efficient payment processing on the e-commerce platform, implementing robust security measures to protect customer data and prevent fraud.• SEO & Analytics: Implemented on-page SEO strategies, leveraging tools like SEMrush for comprehensive keyword research and competitor analysis.• E-Commerce Initiatives: Spearheaded the development and optimization of the company's e-commerce platforms, ensuring seamless functionality and driving increased online traffic and conversions.• Project Management: Managed multiple digital marketing projects simultaneously, ensuring timely and quality delivery. Collaborated with cross-functional teams to execute product launches and strategic marketing campaigns.• Paid Media & Reporting: Orchestrated and analyzed paid media campaigns across platforms such as Google Ads and Facebook Ads.• Dealer Communication: Enhanced dealer relations through regular updates via internal memos and newsletters, aligning stakeholders on product updates and company initiatives.• Email Marketing & Sales Support: Contributed to email marketing campaigns, developed comprehensive marketing strategies, and created sales aids to support the sales team in meeting their targets.

Arctic Fame Diamonds is a retail diamond and engagement ring Company focused on providing custom ring designs to its customers. • Research advertising trends• Research competitors’ pricing and products• Develop projects to create content• Publish digital marketing content online• Implement email marketing campaigns• Measure digital traffic• Monitor social media and Google Analytics• Optimize paid advertising campaigns using SEO and other tools

• Growing and optimizing e-commerce dropshipping business• Handling all management of the website, product uploads, promotions, sales strategies, website layout, order processing, online customer service, etc• Developing, managing, and evaluating digital marketing strategies, including SEO, SEM, and CRM• Creating and managing online ad campaigns (e.g. Adwords campaigns, Facebook Ads and PPC advertising)• Launching and managing email campaigns• Responding and handling all customer enquiries on all channels• Managing all aspects of the Shopify e-commerce platform-based website, including coordination of all integrated applications and sales channels, such as Oberlo, Google Shopping• Working with dropshipping suppliers• Designing graphic for products listing using Adobe Photoshop CS6• Creating product details pages and web content• Tracking and analyzing web traffic, web sales, competitive landscape and making changes in strategy accordingly• Carrying out an ongoing research and exploring new possibilities and trends• Responding to customer feedback, requests, comments, questions, on social media and via emails• Managing order processing, custom and personalized orders, returns, exchanges and refunds• Overall achieving a conversion rate of 5% (higher than the industry average), and a data base of almost 2000 leads.

• Engaged in tasks for developing SEO and paid media strategy for clients (includes vigorous research of various industries like Finance, Art, Cosmetics, Technology Services, Organic foods)• Performed On-Page SEO techniques for websites, including keyword research and Competitor Research in research platforms like SEMrush and Ahref.• Prepared website technical audits to identify areas of concerns, prioritize of action items.• Analyzed digital statistics and data using Google Analytics and other platform insights.• Developing Weekly Reports of ongoing SEM and social media paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads) based on KPIs.• Developed and executed a Content Calendar for clients, preparing copy and organizing graphics on various social media platforms.• Managed product listing on E-commerce platform (Shopify)• Designing and rendering content for social media posts (Using Adobe Photoshop)• Assisted senior managers in email Marketing tasks & pulling reports for the email marketing campaigns (Mailchimp and Klaviyo).

Optimizing all site content – Performing detailed keyword research and re-writing all store descriptions for better search visibility• Optimizing all site meta data – Titles, Descriptions, Alt Tags, Headings, and Schema• Applied SEO strategies to client websites and link building methods.• Performed SEO and link building tasks daily, on-page optimization, technical SEO and off-page link building tasks.• Handled existing and prospective customer's queries (Customer Service) from various regions of North America.