• Responsible for managing business development for HP PS services through channel sales.• Executed demand generation programs in the GI & GA region, covering six countries: Singapore, Malaysia, Philippines, Korea, Thailand, and Indonesia.• Account planning, sales forecasting, engaging cross functional resources, and working with presales and post sales to ensure alignment across the organizations. • Developed Value Proposition & Promo-programs for HP PS services, specifically active care and proactive insights.• Fostered ongoing partnerships with global Category teams and field marketing to ensure campaign alignment and successful implementation.• Collaborated with the Insights and Analytics team to gather audience insights on product preferences, buying stage, competition analysis, and market segmentation.• Spearheaded demand generation programs for HP PS services, including care packs, Active care, and Proactive Insights.• Provided digital support to the country sales and field marketing team.

• Driving co-marketing activities with channel partners (Retail and OEM) to increase visibility of MS products in both preinstalled and direct motion. Support the client (Marketing and Category Head) to track ATL, BTL & Digital campaigns in terms of campaign targets and coordinate action plans.• Increasing the top line for Microsoft windows & Office products by developing a retail strategy, various campaigns and owning execution across accounts and partners at pan India level.• Analyze cross selling and up selling opportunities ensuring that all company products and services are thoroughly presented and the sales cycle is successfully executed.• To allocate and utilize budget for various revenue generation activities with different account and partners on quarterly basis.• To secure funding from Corp basis the upside revenue and then utilize budget for various revenue generation activities with different accounts (OEMs, Retails, E-tails) on quarterly basis.• Ensure proper brand visibility at retails stores and get the support for all promotional activities related to the category. Develop attractive POSM elements like catalogues, standees for store presence.• Support Office category manager by sharing various marketing insight in order to achieve overall revenue target set by corp• Worked with Marketing Operations Professionals to help Microsoft running their backend process which includes marketing campaign planning & Execution across OEM and SMB Channel distribution across MS products like Windows, Office & Server.• Work closely with the Sales, Channel Marketing Team, Analytics & other stakeholders to understand Brand / Loyalty program requirements and co-ordinate for campaign creative/ calendar.Partner closely with analytics team to establish data driven best practices.• Collaborated with PR, Telemarketing, Digital marketing agencies and Media houses, for brand promotion and to increase the brand visibility

• Managed business development of IP PBX, Call center dialer and other IP based telephony Solutions.• Developed Franchisee, Business partners, Channel partners and distributors.• Responsible to drive Business through business partners and enable them to achieve the target set by the Organization.• Handled National accounts, regional key accounts, looking after growth in sales.• Sales planning and forecasting, coordinating with supply chain team for best services.• Managed Sales Negotiation and contracts.• Alignment with different business partners to position the right *astTECS products to the customers and hence helping the customer on providing the right telephony Solutions for their business needs.• Conducting timely product demos and training to the partners for a better understanding of the solutions.• Effectively executed policies/ processes which are sustainable, adopting new strategies to give new dimensions with the existing business practices which indirectly help the customer on choosing the perfect astTECS solutions.